Customer Trend Log

Change is the only constant, and who knows it better than us. Since internet and mobile is changing every industry so I decided to have a look at the impact of these two game-changing factors on MR and summed up my thoughts in the attached presentation. Here is a summary of what I think will [...]

In Jan, I wrote about the Sally in Dubai Blog which was at that time covered by Gulf News.The first question I had in my mind, was about the authenticity of the blog Today I somehow landed on this youtube video of Sally, have a look. “Sally is a hoax and so could be multiple [...]

  At the end, it is all about numbers.  Enjoy the rich repository of the usage data of customers based in UAE. Dont forget to run a search for the indicator that you are looking for in the search box placed at the right corner of the following table.   For More Consumer Data, visit [...]

I stumbled upon a poem recently (jawab-e-shikwa  by Allama Iqbal) while listening to Shirely Bassey’s playlist on youtube. It struck me, and it struck me bad…how come they managed to spot the right insight and were able to touch hearts and why me (a regular consumer insight manager) can’t? Here is my take onto this. As [...]

  Gen Y today accounts for 1/3rd of consumer base, it is important to understand what defines this generation and how they perceive their personal & professional lives. Hopefully this infographic will help Sources: Deloitte Research Study Wikipedia History of Social Media What Gen Y Really Wants  World population History of Apple    Rise of [...]

Social media has revolutionized everything around us including the way we get hired. A recent surveyby Eurocom worldwide reveals that 38% of companies check social media profiles of potential employees I got a chance to discuss this issue with a leading international recruiter.Following are his thoughts on the subject. It takes talent to find talents… [...]

After managing a lot of projects in MR quantitative field and managing a few projects using Prince 2, I realized there are a couple of best practices which MR (marketing research) can learn from Prince 2. I will discuss one best practice per post, this post is dedicated to risk management.

The world is full of global brands. Which were never designed to be global brands? How to dominate the world is about how to beat them. This presentation adds insights from United Arab Emirates to the points raised by Simon Silvester Rule 1: Think Zeitgest  - UAE has startled the world through its development and growth, [...]

TGI 2011 product book aims at providing percentage penetration of multiple product categories in different countries. What I have done in the following table is that I have compared penetration of food products in UAE with countries that have scored high in that category.  Product Category % Usage UAE Country with highest Consumption % Usage [...]

Statistics, that will make your hair stand. Sit down and watch the counter. This just shows how digital media is helping consumer insight manager in gathering data. http://www.personalizemedia.com/media/socmedcounter.swf

I was looking at job boards and questioning myself as to what is the difference between a consumer insight manager and a research manager? Is it more than just a buzz word? For last so many years I have been juggling with the jobs that handled data. I have been a researcher, a strategic communication [...]

What Sally (a Filipina Maid) is telling the social media enthusiasts? I just saw an article about a blog by a Filipina maid in the Gulf-news.   My first question is, is this blog by a maid in Dubai for real My first question is, is this blog by a maid in Dubai for real? [...]

I was intrigued by the news that Klout, a startup that helps people measure how influential they are across a variety of social media sites, announced today that it has scored $8.5 million in a round of funding led by Kleiner Perkins. And I thought why I don’t come up with such ideas, ever? Anyways, [...]

The United Arab Emirates is to block sending e-mails, accessing the internet, and delivering instant messages to other Blackberry handsets – BBC, for more news on UAE Blackberry ban “Blackberry ban in UAE: Good news for Iphone and a bad news for middle class mobile internet surfers” Here are some statistics which should be considered [...]