Customer Trend Log

I was thrilled to attend Abu Dhabi statistics conference 2013; a 2 day conference that revolved around data, data mining and collaborative efforts to manage and merge the data sets. My excitement has following reasons.    To see that statistics is becoming more mainstream – the participation of members throughout the Gulf, far east Asia and [...]

Muslim tourists globally represent a major niche market worth $126.1 billion in 2011, here are some insights about them.

I am intrigued about in-depth understanding of Emirati consumers. In my opinion, a lot of work can be done to improve our understanding of Emirati Consumers.  I have tried to analyze this segment in IBM Many eyes here is the link for the static image and the Java based live visualization And this is following [...]

Hello, welcome and Salam,Thanks for taking time out and stopping by at my blog. Today’s post is about the insight we as marketers are overlooking when we target Muslims. I have posted earlier on the same topic; you can find that post here

I will try to summarize below my conclusion about what insights are missing when we target Muslims.

I was just fooling around with Google trends about consumer insight and consumer trends. And I landed on following questions. Key questions: Increasing interest coming from India in consumer research and insight Cognos Consumer Insight as the rising trend. Indicating IBM’s lead in analytics, and interest of Business sector in having in-house analytics Why consumer trend as [...]

Sometimes, very rarely, you feel great about Your choice of profession. Today is one of that for me. I am currently attending an ESRI conference on GIS maps and how to integrate the data sets coming from user interaction, system administration etc for data driven decision making. What has pleasantly surprised me is the interest [...]

Marketing research sector at large, haven’t introduced a game-changing idea for quite some time now and as the information age is coming of age the need of conventional researchers is reducing. So what should we do?

In my opinion, we should innovate our human capital. Instead of producing a whole squad of insight discoverers we should aim at producing decision facilitators.

Researchers who can give input on processes, business scorecards, performance monitoring and managing systems, marketing strategies, sales plans and forecasts.

To enable us increase and improve the pricing model of research sector. To help us sustain the competition from social media monitoring industry and consultancy firms.

We are all hearing about Big Data – The question is what is about and how it effects our daily business. What is Big Data?  So what exactly is Big Data? it is nothing but a large number of complex data coming from multiple sources. From business perspective I don’t agree with the general definition [...]

Trends helps us to shape ourselves according to consumers’ expectations, following are 3 trends which are affecting the consumer. It is now up to us to use them or ignore them.

I started today with the typical Monday blues. (for those who don’t know, in Dubai we work on Sundays’) Reports, tables, data sets started to pile up in my inbox and the brain just refused to work. So I went online and surfed through some of my favorite blogs & websites and landed on the [...]

We all deliver presentations, sometimes good and sometimes not so good. Here is a toolkit that aims to assist you in your next Marketing research presentation.

Marketing researchers’ typical day at work a pictorial perspective

Marketing research documents are usually very insightful but rarely used (no offense). Sometimes, they are too detailed or too technical or delayed or something similar.
In some cases, client agency relationship is also strained and in some cases internal research processes and budgets are reviewed. And in some cases, nothing happens which in my opinion is worse than even bad consequences.
Following is the flow chart for MR projects which doesn’t end up only in shelves of Research Executives. I was discussing it with my colleagues and was laughing about it, in the given flow chart the success of MR project is only about 1%.

For almost a decade now, I have been part of MR fraternity I have seen good presentations to surprisingly bad presentations. I have met truly inspiring researchers and researchers’ who have no clue about almost everything.

Here are my two cents of what I found common amongst good researchers and the way they present their findings.

We all know how to evaluate a marketing research firm for an FMCG project, white goods project or a consumer brand. But when it comes to marketing research project related to government/public sector projects the selection criteria changes and there is little written about it. Here is the checklist of basic elements the marketing research or the consumer insight manager should look for :-