About Customer Trend Log:

Customer Trend log is about discovering consumer insights.

We are trying to bring forward the data about UAE consumers and trying to discuss how can we improve how we research these consumers.

But at the end; this website is about the thoughts and ideas shared by researcher(s) and consumer insight specialist(s) on how Consumer Data can be deciphered in a better way.

A little about the author

Marketing research and communication specialist 

• 8 years of business development experience in the field of marketing research and communication
• Strong understanding of Arab & Asian consumer coupled with deep rooted perspective of integrated communication planning. 
• An aptitude to develop innovative revenue streams for companies by keeping a strong eye on emerging trends in the field of digital media, marketing research and brand communication.  
• Experience of working in two markets i.e. United Arab Emirates & Pakistan.
• For more details contact me at ms.ayeshasaeed@gmail.com

My Core strengths: • Brand Communication •Marketing Research •360 Communication Planning •Digital media •Project Management

I am MARCOM (marketing research and communication) specialist with international experience (United Arab Emirates, Qatar & Pakistan). I have a strong appetite for exploring and encashing opportunities – new markets, new clients, and new countries.

Selected professional contributions

• Launched, managed and marketed Consumerlink (a division of WPP MC) in Pakistan. This was first internet based Research Company in Pakistan.  
• Conceptualized, launched, marketed and managed; info-mining (Pakistan’s first offering in the field of data mining and fusion), syndicated products for US based companies, media companies and Retail census of Afghanistan.  
• Actively pitched and won multiple accounts for JWT Pakistan & Team Young & Rubicam (Abu-Dhabi & Qatar) across all categories including beverages, telecom, fertilizers, financial sector, real estate, health care, government initiatives/departments, and non-profit organizations. 
• Actively working on multiple projects (BPR, projection of public sector services, etc) with Western Region Municipality (public sector organization in UAE)
• Handled a portfolio clients in UAE & Qatar as a strategic communication planne/account planner
• Handled the research initiatives of Western Region Municipality (Abu Dhabi), this role involves building an internal research department, liaising with research agency, floating research tenders and utilizing the research data to manage performance
• Worked as a PMO- Manager for Business Process Re-engineering Project, the roles involves managing the project using Prince2 tools & developing the processes for central PMO for the organization  

• Have participated in multiple business seminars as a speaker on marketing research, social media, (Presentation material for the latest seminar conducted in Abu Dhabi )

 Professional development

• Silver Medalist in Masters of Public Administration
• Bachelor of Arts (Statistics & Economics)
• Have participated in multiple business seminars as a speaker on marketing research, social media, online marketing research (presentation material on research)
• Interviewed by national TV channel and marketing publication (Coverage of a Telecom campaign which introduced segmentation in pre-paid mobile markets refer to pg. 12)
• Some of my presentations that I have shared on slide-share

My Personal life:

I am an outdoor sports person. Ever-ready for any adventurous activity that comes my way. We have a big group here in Abu-Dhabi and we organize group activities like Kayaking, Parachute jumping, etc and that keeps me busy on weekends.

I also love to travel, explore new places so far I have been to very few countries but the number will surely increase in the future.

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