Author Archives: Anam Saeed

Social Media Statistics in United Arab Emirates

Indicator TypeIndicator DescriptionYearUnitUAESource
E-commerceUAE Consumer Online Spent (e-commerce)2009Million $19.6Thenational.ae
E-commerceProjected UAE consumer’s online spend (E-commerce)2014Million $33.7Thenational.ae
Face bookNumber of face book users2011# Million2.3
Face bookFace book Penetration2011% of population45.09%
Social Media - Top Brands*NAT Geo AD2011Users #70,173grafdom.com
Social Media - Top Brands*Emirates2011Users #69,950grafdom.com
Social Media - Top Brands*Sony ME2011Users #64,910grafdom.com
Social Media - Top Brands*Dubai Mall2011Users #56,529grafdom.com
Social Media - Top Brands*Etisalat2011Users #51,048grafdom.com
Social Media - Top Brands*Sultan Al Qassemi (personality)2011Users #46,525grafdom.com
Social Media - Top Brands*Burger King UAE2011Users #37,042grafdom.com
Social Media - Top Brands*Atlantis Dubai2011Users #23,638grafdom.com
Social Media - Top Brands*Virgin Radio Dubai2011Users #23,570grafdom.com
Social Media - Top Brands*Timeout Dubai2011Users #21,732grafdom.com
Social Media - Top Brands*du2011Users #18,749grafdom.com
Social Media - Top Brands*Standard Chartered UAE2011Users #17,310grafdom.com
Social Media - Top Brands*Samsung Arabia2011Users #15,144grafdom.com
Social Media - Top Brands*Aloft Abu Dhabi2011Users #14,114grafdom.com
Social Media - Top Brands*Burj Khalifa2011Users #13,192grafdom.com
Social Media - Top Brands*Dubbizle2011Users #12,845grafdom.com
Social Media - Top Brands*City of life2011Users #11,671grafdom.com
Social Media - Top Brands*Dubai one2011Users #11,425grafdom.com
Social Media - Top Brands*DIFF2011Users #10,639grafdom.com
Social Media - Top Brands*Motorola ME2011Users #10,538grafdom.com
Social Media - Top Brands*Wild Wadi2011Users #10,397grafdom.com
Social Media - Top Brands*Art Dubai2011Users #10,308grafdom.com
Social Media - Top Brands*Just falafel2011Users #10,282grafdom.com
Social Media - Top Brands*intercontinental DFC2011Users #10,114grafdom.com
Social Media - Top Brands*gulf news2011Users #9,352grafdom.com
Social Media - Top Brands*Goodgate2011Users #9,258grafdom.com
Social Media - Top Brands*Zaatar W Zeit2011Users #8,914grafdom.com
Social Media - Top Brands*GITEX2011Users #8,547grafdom.com
Social Media - Top Brands*Jumeirah2011Users #8,137grafdom.com
Social Media - Top Brands*Spot on PR2011Users #8,134grafdom.com
Social Media - Top Brands*Mall of Emirates2011Users #7,931grafdom.com
Social Media - Top Brands*Abu Dhabi film festival2011Users #7,725grafdom.com
Social Media - Top Brands*The national2011Users #7,430grafdom.com
Social Media - Top Brands*DJ Bliss2011Users #7,024grafdom.com
Social Media - Top Brands*Groupon UAE2011Users #6,580grafdom.com
Social Media - Top Brands*Ahlan magazine2011Users #6,557grafdom.com
Social Media - Top Brands*Wild PEETA2011Users #5,954grafdom.com
Social Media - Top Brands*Dubai 922011Users #5,545grafdom.com
Social Media - Top Brands*Dubai cares2011Users #5,527grafdom.com
Social Media - Top Brands*20 something2011Users #5,320grafdom.com
Social Media - Top Brands*kitcsh cupcakes2011Users #5,192grafdom.com
Social Media - Top Brands*American University of Sharjah2011Users #5,128grafdom.com
Social Media - Top Brands*Nahel2011Users #5,124grafdom.com
Social Media - Top Brands*Emiratweet2011Users #5,092grafdom.com
Social Media - Top Brands*Volunteer Dubai2011Users #4,705grafdom.com
Social Media - Top Brands*my radio 12011Users #4,576grafdom.com
Social Media - Top Brands*Goumbook2011Users #4,544grafdom.com
Social Media - Top Brands*tom gara2011Users #4,178grafdom.com
Social Media - Top Brands*Emirates wildlife society2011Users #3,986grafdom.com
Social Media - Top Brands*Dubai Metro2011Users #3,966grafdom.com
Social Media - Top Brands*Yas Hotel2011Users #3,711grafdom.com
Social Media - Top Brands*Narcysyt2011Users #3,594grafdom.com
Social Media - Top Brands*Edarabia.com2011Users #3,272grafdom.com
Social Media - Top Brands*Navcar.com2011Users #3,220grafdom.com
Social Media - Top Brands*Abu Dhabi Art fair2011Users #3,139grafdom.com
Social Media - Top Brands*Abbas Al lawati2011Users #3,094grafdom.com
Social Media - Top Brands*Contender2011Users #2,876grafdom.com
Social Media - Top Brands*Abu Dhabi university2011Users #2,753grafdom.com
Social Media - Top Brands*Jessica Swann2011Users #2,736grafdom.com
Social Media - Top Brands*F1 Abu Dhabi2011Users #2,694grafdom.com
Social Media - Top Brands*Magnus Nystedt2011Users #2,684grafdom.com
Social Media - Top Brands*Dubai Jazz Fest2011Users #2,667grafdom.com
Social Media - Top Brands*Zayed university2011Users #2,530grafdom.com
Social Media - Top Brands*Emirates 24/72011Users #2,526grafdom.com
Social Media - Top Brands*RTA2011Users #2,470grafdom.com
Social Media - Top Brands*Mashreq2011Users #2,165grafdom.com
Social Media - Top Brands*Filipino rhythm dubai2011Users #2,154grafdom.com
Social Media - Top Brands*David George Cosh2011Users #1,991grafdom.com
Social Media - Top Brands*duplays2011Users #1,858grafdom.com
Social Media - Top Brands*ADFC2011Users #1,846grafdom.com
Social Media - Top Brands*Dubai autism centre2011Users #1,827grafdom.com
Social Media - Top Brands*RAK bank2011Users #1,720grafdom.com
Social Media - Top Brands*Aida al Busaidi2011Users #1,506grafdom.com
Social Media - Top Brands*Ahdaaf2011Users #1,439grafdom.com
Social Media - Top Brands*NYU Abu Dhabi2011Users #1,396grafdom.com
Social Media - Top Brands*Damac properties2011Users #1,372grafdom.com
Social Media - Top Brands*World Future energies summit2011Users #1,221grafdom.com
Social Media - Top Brands*Coldwell Banker ME2011Users #1,174grafdom.com
Social Media - Top Brands*Emirates foundation (Takatof)2011Users #1,104grafdom.com
Social Media - Top Brands*Original Fitness2011Users #1,022grafdom.com
Social Media - Top Brands*Masdar2011Users #1,001grafdom.com
Social Media - Top Brands*ADIBF2011Users #954grafdom.com
Social Media - Top Brands*Emirates environmental group2011Users #879grafdom.com
Social Media - Top Brands*Asdaa2011Users #789grafdom.com
Social Media - Top Brands*Better homes2011Users #746grafdom.com
Social Media - Top Brands*fitness First2011Users #737grafdom.com
Social Media - Top Brands*Bee'ah2011Users #694grafdom.com
Social Media - Top Brands*Cicero Bernay2011Users #559grafdom.com
Social Media - Top Brands*Landmark2011Users #331grafdom.com
Social Media - Top Brands*H&K UAE2011Users #232grafdom.com
Social Media - Top Brands*Asteco2011Users #221grafdom.com
Social Media - Top Brands*Abu Dhabi Commercial Bank2011Users #186grafdom.com
Social Media - Top Brands*TRACCS2011Users #168grafdom.com
Social Media - Top Brands*Emirates NBD2011Users #118grafdom.com
Social Media - Category ScoresComm & Tech2011Users #160,389grafdom.com
Social Media - Category ScoresDestinations2011Users #104,751grafdom.com
Social Media - Category ScoresTV2011Users #101,115grafdom.com
Social Media - Category ScoresTransportation2011Users #97,837grafdom.com
Social Media - Category ScoresPublications2011Users #66,781grafdom.com
Social Media - Category ScoresPersonalities2011Users #63,741grafdom.com
Social Media - Category ScoresHospitality2011Users #59,714grafdom.com
Social Media - Category ScoresOnline2011Users #58,126grafdom.com
Social Media - Category ScoresRadio2011Users #54,883grafdom.com
Social Media - Category ScoresEvents2011Users #49,740grafdom.com
Social Media - Category ScoresF&B2011Users #33,242grafdom.com
Social Media - Category ScoresHumanitarian2011Users #22,421grafdom.com
Social Media - Category ScoresBanking2011Users #21,499grafdom.com
Social Media - Category ScoresEducation2011Users #15,079grafdom.com
Social Media - Category ScoresJournos2011Users #14,683grafdom.com
Social Media - Category ScoresEnvironmental2011Users #11,104grafdom.com
Social Media - Category ScoresPR Agencies2011Users #9,882grafdom.com
Social Media - Category ScoresHealth & Fitness2011Users #7,932grafdom.com
Social Media - Category ScoresReal Estate2011Users #3,844grafdom.com

Key questions this data raises:-

  1. Average ad-spend on social media per annum is AED 50,000 only. The question is, in a market where TV is extremely fragmented and print is very expensive what is stopping brands from exploring new media? Continue reading

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