About Customer Trend Log:

Customer Trend Log aims at discovering and covering the insights that are causing a shift in consumers’ choices. We firmly believe that in today’s age informative will eat the naïve and we are trying to equip our readers with quality information about their consumers. The blog is about the UAE (United Arab Emirates) consumer across all 7 emirates but focusing primarily on Abu Dhabi & Dubai.

In line with the vision of quality information the site hosts UAE databank: An open data initiative, the first of its kind in UAE which aims at collating all consumer data in one centralized repository. Contact us if you would like to submit a data set.

Occasionally, we also bring experienced writers and subject matter experts to discuss their opinions about emerging customer trends.

Tell us what you think about this log, it is always good to hear from friends.

A little about the author:

Ayesha Saeed – Marketing Research & Communication Specialist

In daily business routines there are times when you need someone to remind you of your true potential, to tell you what your consumer is expecting of you or to assist you in exploring markets. That is where I come in. I have been empowering enterprises with insights since 2003.

With the experience of EMEA & South Asian market, I have been unearthing consumer dynamics across multiple sectors including FMCG, media consumption, financial instruments, telecom, public sector, automotive sectors. To know more about me visit my LinkedIn profile at http://ae.linkedin.com/in/ayeshasaeed and/or send me an email

Selected professional contributions

• Launched, managed and marketed Consumerlink (a division of WPP MC) in Pakistan. This was first internet based Research Company in Pakistan.  
• Conceptualized, launched, marketed and managed; info-mining (Pakistan’s first offering in the field of data mining and fusion), syndicated products for US based companies, media companies and Retail census of Afghanistan.  
• Actively pitched and won multiple accounts for JWT Pakistan & Team Young & Rubicam (Abu-Dhabi & Qatar) across all categories including beverages, telecom, fertilizers, financial sector, real estate, health care, government initiatives/departments, and non-profit organizations. 
• Handled a portfolio clients in UAE & Qatar as a strategic communication planne/account planner
• Handled the research initiatives of Western Region Municipality (Abu Dhabi), this role involves building an internal research department, liaising with research agency, floating research tenders and utilizing the research data to manage performance
• Worked as a PMO- Manager for Business Process Re-engineering Project, the roles involves managing the project using Prince2 tools & developing the processes for central PMO for the organization  

• Have participated in multiple business seminars as a speaker on marketing research, social media, (Presentation material for the latest seminar conducted in Abu Dhabi )

 Professional development

• Have participated in multiple business seminars as a speaker on marketing research, social media, online marketing research (presentation material on research)
• Interviewed by national TV channel and marketing publication (Coverage of a Telecom campaign which introduced segmentation in pre-paid mobile markets refer to pg. 12)
• Some of my presentations that I have shared on slide-share

My Personal life:

I am an outdoor sports person. Ever-ready for any adventurous activity that comes my way. We have a big group here in Abu-Dhabi and we organize group activities like Kayaking, Parachute jumping, etc and that keeps me busy on weekends.

I also love to travel, explore new places so far I have been to very few countries but the number will surely increase in the future.

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