At the end, it is all about numbers. Enjoy the rich repository of the usage data of customers based in UAE. Dont forget to run a search for the indicator that you are looking for in the search box placed at the right corner of the following table. For More Consumer Data, visit [...]
The world is full of global brands. Which were never designed to be global brands? How to dominate the world is about how to beat them. This presentation adds insights from United Arab Emirates to the points raised by Simon Silvester Rule 1: Think Zeitgest - UAE has startled the world through its development and growth, [...]
TGI 2011 product book aims at providing percentage penetration of multiple product categories in different countries. What I have done in the following table is that I have compared penetration of food products in UAE with countries that have scored high in that category. Product Category % Usage UAE Country with highest Consumption % Usage [...]
Statistics, that will make your hair stand. Sit down and watch the counter. This just shows how digital media is helping consumer insight manager in gathering data. http://www.personalizemedia.com/media/socmedcounter.swf
Mobile subscriptions more than toothbrushes – 4.6 billion human beings are connected through mobile i.e. on an average 4 out of 5 adults have a cell phone (There are an estimated 4.2 Billion people who have a toothbrush and 4.6 billion who have a mobile subscription.) Understand the impact of mobile usage on consumer, advertising and marketing
Change has always been the only constant, especially in the United Arab Emirates. A country which is only 39 years old but has attracted global attention in terms of growth rates, construction marvels and is leading the region on many fronts.
Following are a couple of thoughts on activities/projects which will probably bring some major changes in the media consumption and marketing front of UAE.
The three big changes that I have identified are
• Content creation
• Abu-Dhabi getting traction
• Increased connectivity
I have uploaded my views on slide-share FYR. Hope you find them useful
I have received multiple requests from people who are seeking trends and insights (facts and figures) into UAE consumer. Before we move toward more meaningful insights it is important to know some basic facts, following is the compilation of few basic facts. Hope it will add value to your daily jobs.
We (you and I), people who are in the eye of the recession and were in the eye of the unrealistic boom are one of the most interesting consumer segment I have come across during my marketing career. We have witnessed wars, disasters, booms and crisis all in one lifetime. All this has shaped us as consumers, in the following presentation I am investigating the post-recession consumer. I believe the world is going through an optimism divide i.e. hopeful BIC (Brazil, India & China) vs. the rest of the world. The insecurities and the charged passion is changing marketing landscape.
We are living in a world where almost 1 out of every 5 person is a Muslim. The degree to which they practice religion is subject to debate, but the fact that is important to understand that Muslims are too big a niche to be ignored. This articles explores them in detail
In the next decade, agencies and holding companies will spend less time fitting into the traditional mold of an ad agency and more time focusing on consumer data and new media. Martin Sorrell – WPP’s chief
Our strategy is summed up in one sentence: new markets, new media, and consumer insight,” Sorrell said in recent interviews. If I go through the my blog previous entry on future of advertising and impact of technology and also the tag cloud of Martin Sorrell’s interview. Following are the key take outs
Measurable = Quantifiable
Interactive = Involve-able
What is the implication of all this for UAE?