Hello, welcome and Salam,Thanks for taking time out and stopping by at my blog. Today’s post is about the insight we as marketers are overlooking when we target Muslims. I have posted earlier on the same topic; you can find that post here
I will try to summarize below my conclusion about what insights are missing when we target Muslims.
Have a look at the presentation and slides, hope you will find them interesting.
Enjoy the remaining days of 2012, see you in 2013

Marketing to Muslims

Map of Muslim Population

Missing pieces in Evolution of Marketing to Muslims

I was just fooling around with Google trends about consumer insight and consumer trends. And I landed on following questions.
Key questions:

Cognos Consumer Insight
Trends helps us to shape ourselves according to consumers’ expectations, following are 3 trends which are affecting the consumer. It is now up to us to use them or ignore them.
|
Trend |
Opportunity |
|
|
The Aware Consumer |
We are talking to consumer, who are well traveled, informed and aware about their rights. They are becoming allergic to meaningless brand promises. And legislation and watchdogs are giving them new information about their choices |
They seek a genuine relationship with brands. Be Honest with them, try to be a partner to them in their journey of life. |
|
Lonely but connected |
Massive friends on FB but Living alone. Consumers are disconnecting from real life. And they know this. |
Help consumers’ to get back in touch with Real Life |
|
Seeking a Meaning |
Gen Y is more aware and hence are more conscious. Trend watching calls it Emereging Maturlism, you may call it a consumer who wants to make a positive impact |
Offer consumers a chance to add a positive foot print, you will be pleasantly |
| Indicator Type | Indicator Description | Year | Unit | UAE | Source |
|---|---|---|---|---|---|
| E-commerce | UAE Consumer Online Spent (e-commerce) | 2009 | Million $ | 19.6 | Thenational.ae |
| E-commerce | Projected UAE consumers online spend (E-commerce) | 2014 | Million $ | 33.7 | Thenational.ae |
| Face book | Number of face book users | 2011 | # Million | 2.3 | |
| Face book | Face book Penetration | 2011 | % of population | 45.09% | |
| Social Media - Top Brands* | NAT Geo AD | 2011 | Users # | 70,173 | grafdom.com |
| Social Media - Top Brands* | Emirates | 2011 | Users # | 69,950 | grafdom.com |
| Social Media - Top Brands* | Sony ME | 2011 | Users # | 64,910 | grafdom.com |
| Social Media - Top Brands* | Dubai Mall | 2011 | Users # | 56,529 | grafdom.com |
| Social Media - Top Brands* | Etisalat | 2011 | Users # | 51,048 | grafdom.com |
| Social Media - Top Brands* | Sultan Al Qassemi (personality) | 2011 | Users # | 46,525 | grafdom.com |
| Social Media - Top Brands* | Burger King UAE | 2011 | Users # | 37,042 | grafdom.com |
| Social Media - Top Brands* | Atlantis Dubai | 2011 | Users # | 23,638 | grafdom.com |
| Social Media - Top Brands* | Virgin Radio Dubai | 2011 | Users # | 23,570 | grafdom.com |
| Social Media - Top Brands* | Timeout Dubai | 2011 | Users # | 21,732 | grafdom.com |
| Social Media - Top Brands* | du | 2011 | Users # | 18,749 | grafdom.com |
| Social Media - Top Brands* | Standard Chartered UAE | 2011 | Users # | 17,310 | grafdom.com |
| Social Media - Top Brands* | Samsung Arabia | 2011 | Users # | 15,144 | grafdom.com |
| Social Media - Top Brands* | Aloft Abu Dhabi | 2011 | Users # | 14,114 | grafdom.com |
| Social Media - Top Brands* | Burj Khalifa | 2011 | Users # | 13,192 | grafdom.com |
| Social Media - Top Brands* | Dubbizle | 2011 | Users # | 12,845 | grafdom.com |
| Social Media - Top Brands* | City of life | 2011 | Users # | 11,671 | grafdom.com |
| Social Media - Top Brands* | Dubai one | 2011 | Users # | 11,425 | grafdom.com |
| Social Media - Top Brands* | DIFF | 2011 | Users # | 10,639 | grafdom.com |
| Social Media - Top Brands* | Motorola ME | 2011 | Users # | 10,538 | grafdom.com |
| Social Media - Top Brands* | Wild Wadi | 2011 | Users # | 10,397 | grafdom.com |
| Social Media - Top Brands* | Art Dubai | 2011 | Users # | 10,308 | grafdom.com |
| Social Media - Top Brands* | Just falafel | 2011 | Users # | 10,282 | grafdom.com |
| Social Media - Top Brands* | intercontinental DFC | 2011 | Users # | 10,114 | grafdom.com |
| Social Media - Top Brands* | gulf news | 2011 | Users # | 9,352 | grafdom.com |
| Social Media - Top Brands* | Goodgate | 2011 | Users # | 9,258 | grafdom.com |
| Social Media - Top Brands* | Zaatar W Zeit | 2011 | Users # | 8,914 | grafdom.com |
| Social Media - Top Brands* | GITEX | 2011 | Users # | 8,547 | grafdom.com |
| Social Media - Top Brands* | Jumeirah | 2011 | Users # | 8,137 | grafdom.com |
| Social Media - Top Brands* | Spot on PR | 2011 | Users # | 8,134 | grafdom.com |
| Social Media - Top Brands* | Mall of Emirates | 2011 | Users # | 7,931 | grafdom.com |
| Social Media - Top Brands* | Abu Dhabi film festival | 2011 | Users # | 7,725 | grafdom.com |
| Social Media - Top Brands* | The national | 2011 | Users # | 7,430 | grafdom.com |
| Social Media - Top Brands* | DJ Bliss | 2011 | Users # | 7,024 | grafdom.com |
| Social Media - Top Brands* | Groupon UAE | 2011 | Users # | 6,580 | grafdom.com |
| Social Media - Top Brands* | Ahlan magazine | 2011 | Users # | 6,557 | grafdom.com |
| Social Media - Top Brands* | Wild PEETA | 2011 | Users # | 5,954 | grafdom.com |
| Social Media - Top Brands* | Dubai 92 | 2011 | Users # | 5,545 | grafdom.com |
| Social Media - Top Brands* | Dubai cares | 2011 | Users # | 5,527 | grafdom.com |
| Social Media - Top Brands* | 20 something | 2011 | Users # | 5,320 | grafdom.com |
| Social Media - Top Brands* | kitcsh cupcakes | 2011 | Users # | 5,192 | grafdom.com |
| Social Media - Top Brands* | American University of Sharjah | 2011 | Users # | 5,128 | grafdom.com |
| Social Media - Top Brands* | Nahel | 2011 | Users # | 5,124 | grafdom.com |
| Social Media - Top Brands* | Emiratweet | 2011 | Users # | 5,092 | grafdom.com |
| Social Media - Top Brands* | Volunteer Dubai | 2011 | Users # | 4,705 | grafdom.com |
| Social Media - Top Brands* | my radio 1 | 2011 | Users # | 4,576 | grafdom.com |
| Social Media - Top Brands* | Goumbook | 2011 | Users # | 4,544 | grafdom.com |
| Social Media - Top Brands* | tom gara | 2011 | Users # | 4,178 | grafdom.com |
| Social Media - Top Brands* | Emirates wildlife society | 2011 | Users # | 3,986 | grafdom.com |
| Social Media - Top Brands* | Dubai Metro | 2011 | Users # | 3,966 | grafdom.com |
| Social Media - Top Brands* | Yas Hotel | 2011 | Users # | 3,711 | grafdom.com |
| Social Media - Top Brands* | Narcysyt | 2011 | Users # | 3,594 | grafdom.com |
| Social Media - Top Brands* | Edarabia.com | 2011 | Users # | 3,272 | grafdom.com |
| Social Media - Top Brands* | Navcar.com | 2011 | Users # | 3,220 | grafdom.com |
| Social Media - Top Brands* | Abu Dhabi Art fair | 2011 | Users # | 3,139 | grafdom.com |
| Social Media - Top Brands* | Abbas Al lawati | 2011 | Users # | 3,094 | grafdom.com |
| Social Media - Top Brands* | Contender | 2011 | Users # | 2,876 | grafdom.com |
| Social Media - Top Brands* | Abu Dhabi university | 2011 | Users # | 2,753 | grafdom.com |
| Social Media - Top Brands* | Jessica Swann | 2011 | Users # | 2,736 | grafdom.com |
| Social Media - Top Brands* | F1 Abu Dhabi | 2011 | Users # | 2,694 | grafdom.com |
| Social Media - Top Brands* | Magnus Nystedt | 2011 | Users # | 2,684 | grafdom.com |
| Social Media - Top Brands* | Dubai Jazz Fest | 2011 | Users # | 2,667 | grafdom.com |
| Social Media - Top Brands* | Zayed university | 2011 | Users # | 2,530 | grafdom.com |
| Social Media - Top Brands* | Emirates 24/7 | 2011 | Users # | 2,526 | grafdom.com |
| Social Media - Top Brands* | RTA | 2011 | Users # | 2,470 | grafdom.com |
| Social Media - Top Brands* | Mashreq | 2011 | Users # | 2,165 | grafdom.com |
| Social Media - Top Brands* | Filipino rhythm dubai | 2011 | Users # | 2,154 | grafdom.com |
| Social Media - Top Brands* | David George Cosh | 2011 | Users # | 1,991 | grafdom.com |
| Social Media - Top Brands* | duplays | 2011 | Users # | 1,858 | grafdom.com |
| Social Media - Top Brands* | ADFC | 2011 | Users # | 1,846 | grafdom.com |
| Social Media - Top Brands* | Dubai autism centre | 2011 | Users # | 1,827 | grafdom.com |
| Social Media - Top Brands* | RAK bank | 2011 | Users # | 1,720 | grafdom.com |
| Social Media - Top Brands* | Aida al Busaidi | 2011 | Users # | 1,506 | grafdom.com |
| Social Media - Top Brands* | Ahdaaf | 2011 | Users # | 1,439 | grafdom.com |
| Social Media - Top Brands* | NYU Abu Dhabi | 2011 | Users # | 1,396 | grafdom.com |
| Social Media - Top Brands* | Damac properties | 2011 | Users # | 1,372 | grafdom.com |
| Social Media - Top Brands* | World Future energies summit | 2011 | Users # | 1,221 | grafdom.com |
| Social Media - Top Brands* | Coldwell Banker ME | 2011 | Users # | 1,174 | grafdom.com |
| Social Media - Top Brands* | Emirates foundation (Takatof) | 2011 | Users # | 1,104 | grafdom.com |
| Social Media - Top Brands* | Original Fitness | 2011 | Users # | 1,022 | grafdom.com |
| Social Media - Top Brands* | Masdar | 2011 | Users # | 1,001 | grafdom.com |
| Social Media - Top Brands* | ADIBF | 2011 | Users # | 954 | grafdom.com |
| Social Media - Top Brands* | Emirates environmental group | 2011 | Users # | 879 | grafdom.com |
| Social Media - Top Brands* | Asdaa | 2011 | Users # | 789 | grafdom.com |
| Social Media - Top Brands* | Better homes | 2011 | Users # | 746 | grafdom.com |
| Social Media - Top Brands* | fitness First | 2011 | Users # | 737 | grafdom.com |
| Social Media - Top Brands* | Bee'ah | 2011 | Users # | 694 | grafdom.com |
| Social Media - Top Brands* | Cicero Bernay | 2011 | Users # | 559 | grafdom.com |
| Social Media - Top Brands* | Landmark | 2011 | Users # | 331 | grafdom.com |
| Social Media - Top Brands* | H&K UAE | 2011 | Users # | 232 | grafdom.com |
| Social Media - Top Brands* | Asteco | 2011 | Users # | 221 | grafdom.com |
| Social Media - Top Brands* | Abu Dhabi Commercial Bank | 2011 | Users # | 186 | grafdom.com |
| Social Media - Top Brands* | TRACCS | 2011 | Users # | 168 | grafdom.com |
| Social Media - Top Brands* | Emirates NBD | 2011 | Users # | 118 | grafdom.com |
| Social Media - Category Scores | Comm & Tech | 2011 | Users # | 160,389 | grafdom.com |
| Social Media - Category Scores | Destinations | 2011 | Users # | 104,751 | grafdom.com |
| Social Media - Category Scores | TV | 2011 | Users # | 101,115 | grafdom.com |
| Social Media - Category Scores | Transportation | 2011 | Users # | 97,837 | grafdom.com |
| Social Media - Category Scores | Publications | 2011 | Users # | 66,781 | grafdom.com |
| Social Media - Category Scores | Personalities | 2011 | Users # | 63,741 | grafdom.com |
| Social Media - Category Scores | Hospitality | 2011 | Users # | 59,714 | grafdom.com |
| Social Media - Category Scores | Online | 2011 | Users # | 58,126 | grafdom.com |
| Social Media - Category Scores | Radio | 2011 | Users # | 54,883 | grafdom.com |
| Social Media - Category Scores | Events | 2011 | Users # | 49,740 | grafdom.com |
| Social Media - Category Scores | F&B | 2011 | Users # | 33,242 | grafdom.com |
| Social Media - Category Scores | Humanitarian | 2011 | Users # | 22,421 | grafdom.com |
| Social Media - Category Scores | Banking | 2011 | Users # | 21,499 | grafdom.com |
| Social Media - Category Scores | Education | 2011 | Users # | 15,079 | grafdom.com |
| Social Media - Category Scores | Journos | 2011 | Users # | 14,683 | grafdom.com |
| Social Media - Category Scores | Environmental | 2011 | Users # | 11,104 | grafdom.com |
| Social Media - Category Scores | PR Agencies | 2011 | Users # | 9,882 | grafdom.com |
| Social Media - Category Scores | Health & Fitness | 2011 | Users # | 7,932 | grafdom.com |
| Social Media - Category Scores | Real Estate | 2011 | Users # | 3,844 | grafdom.com |
All the data, is also consolidated in UAE databank . UAE databank, is a project of www.customertrendlog.com which aims at combining all the scattered data of UAE consumer in one place. Contact us if you would like to submit or discover any indicator about UAE consumer.
Author Info: Anam Saeed is an emerging marketing research executive with a knack to explore new age media. She has developed content for multiple local and international clients. Based out of South Asia she brings a perspective of developing markets in her research studies.
| Indicator Type | Indicator Description | Year | Unit | UAE | Source |
|---|---|---|---|---|---|
| TGI Usage Data | Toothbrushes | 2012 | % | 99 | www.globaltgi.com |
| TGI Usage Data | Toothpaste | 2012 | % | 99 | www.globaltgi.com |
| TGI Usage Data | Mineral Water | 2012 | % | 99 | www.globaltgi.com |
| TGI Usage Data | Mobile Phone | 2012 | % | 97 | www.globaltgi.com |
| TGI Usage Data | Shampoo | 2012 | % | 97 | www.globaltgi.com |
| TGI Usage Data | Oils for Cooking and Salad (Main Shoppers) | 2012 | % | 95 | www.globaltgi.com |
| TGI Usage Data | Feminine Hygiene Products (Women) | 2012 | % | 96 | www.globaltgi.com |
| TGI Usage Data | Washing Powders /Tablets / Liquids (Main Shoppers) | 2012 | % | 97 | www.globaltgi.com |
| TGI Usage Data | Yoghurt | 2012 | % | 95 | www.globaltgi.com |
| TGI Usage Data | Tea (Loose and Bags, including Fruit and Herbal Tea) | 2012 | % | 91 | www.globaltgi.com |
| TGI Usage Data | Perfume / Eau de Toilette / Body Fragrance (Women) | 2012 | % | 90 | www.globaltgi.com |
| TGI Usage Data | Washing Up Liquid (Manual) (Main Shoppers) | 2012 | % | 96 | www.globaltgi.com |
| TGI Usage Data | Ready-to-Drink Fruit and Vegetable Juices | 2012 | % | 91 | www.globaltgi.com |
| TGI Usage Data | Lipstick / Lip Gloss (Women) | 2012 | % | 91 | www.globaltgi.com |
| TGI Usage Data | Ice Cream | 2012 | % | 85 | www.globaltgi.com |
| TGI Usage Data | Tomato Ketchup | 2012 | % | 93 | www.globaltgi.com |
| TGI Usage Data | Face Creams and Lotions (Women) | 2012 | % | 90 | www.globaltgi.com |
| TGI Usage Data | Fizzy Soft / Energy Drinks (excluding Colas) | 2012 | % | 84 | www.globaltgi.com |
| TGI Usage Data | Potato Crisps and Potato Snacks | 2012 | % | 86 | www.globaltgi.com |
| TGI Usage Data | Headache Remedies and Analgesics | 2012 | % | 82 | www.globaltgi.com |
| TGI Usage Data | Deodorants and Anti-Perspirants | 2012 | % | 80 | www.globaltgi.com |
| TGI Usage Data | Liquid Soap | 2012 | % | 84 | www.globaltgi.com |
| TGI Usage Data | Household Cleaners | 2012 | % | 77 | www.globaltgi.com |
| TGI Usage Data | Colas | 2012 | % | 70 | www.globaltgi.com |
| TGI Usage Data | Microwave | 2012 | % | 71 | www.globaltgi.com |
| TGI Usage Data | Internet Use | 2012 | % | 73 | www.globaltgi.com |
| TGI Usage Data | Car | 2012 | % | 70 | www.globaltgi.com |
| TGI Usage Data | Cleansing Creams, Lotions and Wipes (Women) | 2012 | % | 63 | www.globaltgi.com |
| TGI Usage Data | Fabric Conditioners | 2012 | % | 70 | www.globaltgi.com |
| TGI Usage Data | Soup | 2012 | % | 67 | www.globaltgi.com |
| TGI Usage Data | Mayonnaise | 2012 | % | 64 | www.globaltgi.com |
| TGI Usage Data | Chewing Gum | 2012 | % | 65 | www.globaltgi.com |
| TGI Usage Data | Breakfast Cereals | 2012 | % | 65 | www.globaltgi.com |
| TGI Usage Data | Foundation (Make-Up) (Women) | 2012 | % | 62 | www.globaltgi.com |
| TGI Usage Data | Instant Coffee | 2012 | % | 63 | www.globaltgi.com |
| TGI Usage Data | Air Freshener | 2012 | % | 64 | www.globaltgi.com |
| TGI Usage Data | PC at Home | 2012 | % | 67 | www.globaltgi.com |
| TGI Usage Data | Hair Conditioners | 2012 | % | 46 | www.globaltgi.com |
| TGI Usage Data | Digital Camera | 2012 | % | 44 | www.globaltgi.com |
| TGI Usage Data | DVD Player | 2012 | % | 35 | www.globaltgi.com |
| TGI Usage Data | Hair Color / Bleaches and Lighteners (Women) | 2012 | % | 37 | www.globaltgi.com |
| TGI Usage Data | MP3 Player | 2012 | % | 20 | www.globaltgi.com |
| TGI Usage Data | Credit Card (18+) | 2012 | % | 28 | www.globaltgi.com |
| TGI Usage Data | Hair Styling Gels, Mousses and Sprays | 2012 | % | 23 | www.globaltgi.com |
| TGI Usage Data | Disposable Nappies or Diapers (Main Shoppers) | 2012 | % | 22 | www.globaltgi.com |
| TGI Usage Data | Electric Dishwasher | 2012 | % | 16 | www.globaltgi.com |
| TGI Usage Data | Baby or Junior Food | 2012 | % | 15 | www.globaltgi.com |
| TGI Usage Data | Cigarettes | 2012 | % | 13 | www.globaltgi.com |
| E-commerce | UAE Consumer Online Spent (e-commerce) | 2009 | Million $ | 19.6 | Thenational.ae |
| E-commerce | Projected UAE consumers online spend (E-commerce) | 2014 | Million $ | 33.7 | Thenational.ae |
| Face book | Number of face book users | 2011 | # Million | 2.3 | |
| Face book | Face book Penetration | 2011 | % of population | 45.09% | |
| Anxiety index | % of people say they have anxiety/nervousness | 2010 | percentage | 57 | anxietyindex.com |
| Anxiety index | % of people say they have intense anxiety/nervousness | 2010 | percentage | 9 | anxietyindex.com |
| Internet access | Population with internet access | 2002 | percentage | 24 | www.ejisdc.org |
| Smartphones | Mobile users planning to migrate to Smartphone in 6 months | 2010 | percentage | 49 | www.ejisdc.org |
| Smartphones | Smartphone non-users willing to buy Smartphones | 2010 | percentage | 82 | real-opinions.blogspot.com |
| Smartphones | App Users | 2010 | percentage | 95 | real-opinions.blogspot.com |
| Smartphones | Average # of Apps Installed | 2010 | # | 29 | real-opinions.blogspot.com |
| Smartphones | Apps Usage (24 hrs) | 2010 | percentage | 51 | real-opinions.blogspot.com |
| Smartphones | Usage lifestyle apps | 2010 | percentage | 79 | real-opinions.blogspot.com |
| Smartphones | Interested in Games Apps | 2010 | percentage | 57 | real-opinions.blogspot.com |
| Smartphones | Average apps downloaded per month | 2010 | # | 6 | real-opinions.blogspot.com |
| Smartphones | Users with App Purchase Budget of $50 in one year | 2010 | percentage | 24 | real-opinions.blogspot.com |
| Smartphones | Users willing to trade mobile usage data | 2010 | percentage | 58 | real-opinions.blogspot.com |
| Smartphones | Users who recommend apps to friends | 2010 | percentage | 52 | real-opinions.blogspot.com |
| Smartphones | Users who find out about new apps from their friends | 2010 | percentage | 33 | real-opinions.blogspot.com |
| Smartphones | Users who discovered doing a search on their smartphone | 2010 | percentage | 38 | real-opinions.blogspot.com |
| Smartphones | Users who evaluate an app based upon general media coverage | 2010 | percentage | 14 | real-opinions.blogspot.com |
| Social Media - Top Brands* | NAT Geo AD | 2011 | Users # | 70,173 | grafdom.com |
| Social Media - Top Brands* | Emirates | 2011 | Users # | 69,950 | grafdom.com |
| Social Media - Top Brands* | Sony ME | 2011 | Users # | 64,910 | grafdom.com |
| Social Media - Top Brands* | Dubai Mall | 2011 | Users # | 56,529 | grafdom.com |
| Social Media - Top Brands* | Etisalat | 2011 | Users # | 51,048 | grafdom.com |
| Social Media - Top Brands* | Sultan Al Qassemi (personality) | 2011 | Users # | 46,525 | grafdom.com |
| Social Media - Top Brands* | Burger King UAE | 2011 | Users # | 37,042 | grafdom.com |
| Social Media - Top Brands* | Atlantis Dubai | 2011 | Users # | 23,638 | grafdom.com |
| Social Media - Top Brands* | Virgin Radio Dubai | 2011 | Users # | 23,570 | grafdom.com |
| Social Media - Top Brands* | Timeout Dubai | 2011 | Users # | 21,732 | grafdom.com |
| Social Media - Top Brands* | du | 2011 | Users # | 18,749 | grafdom.com |
| Social Media - Top Brands* | Standard Chartered UAE | 2011 | Users # | 17,310 | grafdom.com |
| Social Media - Top Brands* | Samsung Arabia | 2011 | Users # | 15,144 | grafdom.com |
| Social Media - Top Brands* | Aloft Abu Dhabi | 2011 | Users # | 14,114 | grafdom.com |
| Social Media - Top Brands* | Burj Khalifa | 2011 | Users # | 13,192 | grafdom.com |
| Social Media - Top Brands* | Dubbizle | 2011 | Users # | 12,845 | grafdom.com |
| Social Media - Top Brands* | City of life | 2011 | Users # | 11,671 | grafdom.com |
| Social Media - Top Brands* | Dubai one | 2011 | Users # | 11,425 | grafdom.com |
| Social Media - Top Brands* | DIFF | 2011 | Users # | 10,639 | grafdom.com |
| Social Media - Top Brands* | Motorola ME | 2011 | Users # | 10,538 | grafdom.com |
| Social Media - Top Brands* | Wild Wadi | 2011 | Users # | 10,397 | grafdom.com |
| Social Media - Top Brands* | Art Dubai | 2011 | Users # | 10,308 | grafdom.com |
| Social Media - Top Brands* | Just falafel | 2011 | Users # | 10,282 | grafdom.com |
| Social Media - Top Brands* | intercontinental DFC | 2011 | Users # | 10,114 | grafdom.com |
| Social Media - Top Brands* | gulf news | 2011 | Users # | 9,352 | grafdom.com |
| Social Media - Top Brands* | Goodgate | 2011 | Users # | 9,258 | grafdom.com |
| Social Media - Top Brands* | Zaatar W Zeit | 2011 | Users # | 8,914 | grafdom.com |
| Social Media - Top Brands* | GITEX | 2011 | Users # | 8,547 | grafdom.com |
| Social Media - Top Brands* | Jumeirah | 2011 | Users # | 8,137 | grafdom.com |
| Social Media - Top Brands* | Spot on PR | 2011 | Users # | 8,134 | grafdom.com |
| Social Media - Top Brands* | Mall of Emirates | 2011 | Users # | 7,931 | grafdom.com |
| Social Media - Top Brands* | Abu Dhabi film festival | 2011 | Users # | 7,725 | grafdom.com |
| Social Media - Top Brands* | The national | 2011 | Users # | 7,430 | grafdom.com |
| Social Media - Top Brands* | DJ Bliss | 2011 | Users # | 7,024 | grafdom.com |
| Social Media - Top Brands* | Groupon UAE | 2011 | Users # | 6,580 | grafdom.com |
| Social Media - Top Brands* | Ahlan magazine | 2011 | Users # | 6,557 | grafdom.com |
| Social Media - Top Brands* | Wild PEETA | 2011 | Users # | 5,954 | grafdom.com |
| Social Media - Top Brands* | Dubai 92 | 2011 | Users # | 5,545 | grafdom.com |
| Social Media - Top Brands* | Dubai cares | 2011 | Users # | 5,527 | grafdom.com |
| Social Media - Top Brands* | 20 something | 2011 | Users # | 5,320 | grafdom.com |
| Social Media - Top Brands* | kitcsh cupcakes | 2011 | Users # | 5,192 | grafdom.com |
| Social Media - Top Brands* | American University of Sharjah | 2011 | Users # | 5,128 | grafdom.com |
| Social Media - Top Brands* | Nahel | 2011 | Users # | 5,124 | grafdom.com |
| Social Media - Top Brands* | Emiratweet | 2011 | Users # | 5,092 | grafdom.com |
| Social Media - Top Brands* | Volunteer Dubai | 2011 | Users # | 4,705 | grafdom.com |
| Social Media - Top Brands* | my radio 1 | 2011 | Users # | 4,576 | grafdom.com |
| Social Media - Top Brands* | Goumbook | 2011 | Users # | 4,544 | grafdom.com |
| Social Media - Top Brands* | tom gara | 2011 | Users # | 4,178 | grafdom.com |
| Social Media - Top Brands* | Emirates wildlife society | 2011 | Users # | 3,986 | grafdom.com |
| Social Media - Top Brands* | Dubai Metro | 2011 | Users # | 3,966 | grafdom.com |
| Social Media - Top Brands* | Yas Hotel | 2011 | Users # | 3,711 | grafdom.com |
| Social Media - Top Brands* | Narcysyt | 2011 | Users # | 3,594 | grafdom.com |
| Social Media - Top Brands* | Edarabia.com | 2011 | Users # | 3,272 | grafdom.com |
| Social Media - Top Brands* | Navcar.com | 2011 | Users # | 3,220 | grafdom.com |
| Social Media - Top Brands* | Abu Dhabi Art fair | 2011 | Users # | 3,139 | grafdom.com |
| Social Media - Top Brands* | Abbas Al lawati | 2011 | Users # | 3,094 | grafdom.com |
| Social Media - Top Brands* | Contender | 2011 | Users # | 2,876 | grafdom.com |
| Social Media - Top Brands* | Abu Dhabi university | 2011 | Users # | 2,753 | grafdom.com |
| Social Media - Top Brands* | Jessica Swann | 2011 | Users # | 2,736 | grafdom.com |
| Social Media - Top Brands* | F1 Abu Dhabi | 2011 | Users # | 2,694 | grafdom.com |
| Social Media - Top Brands* | Magnus Nystedt | 2011 | Users # | 2,684 | grafdom.com |
| Social Media - Top Brands* | Dubai Jazz Fest | 2011 | Users # | 2,667 | grafdom.com |
| Social Media - Top Brands* | Zayed university | 2011 | Users # | 2,530 | grafdom.com |
| Social Media - Top Brands* | Emirates 24/7 | 2011 | Users # | 2,526 | grafdom.com |
| Social Media - Top Brands* | RTA | 2011 | Users # | 2,470 | grafdom.com |
| Social Media - Top Brands* | Mashreq | 2011 | Users # | 2,165 | grafdom.com |
| Social Media - Top Brands* | Filipino rhythm dubai | 2011 | Users # | 2,154 | grafdom.com |
| Social Media - Top Brands* | David George Cosh | 2011 | Users # | 1,991 | grafdom.com |
| Social Media - Top Brands* | duplays | 2011 | Users # | 1,858 | grafdom.com |
| Social Media - Top Brands* | ADFC | 2011 | Users # | 1,846 | grafdom.com |
| Social Media - Top Brands* | Dubai autism centre | 2011 | Users # | 1,827 | grafdom.com |
| Social Media - Top Brands* | RAK bank | 2011 | Users # | 1,720 | grafdom.com |
| Social Media - Top Brands* | Aida al Busaidi | 2011 | Users # | 1,506 | grafdom.com |
| Social Media - Top Brands* | Ahdaaf | 2011 | Users # | 1,439 | grafdom.com |
| Social Media - Top Brands* | NYU Abu Dhabi | 2011 | Users # | 1,396 | grafdom.com |
| Social Media - Top Brands* | Damac properties | 2011 | Users # | 1,372 | grafdom.com |
| Social Media - Top Brands* | World Future energies summit | 2011 | Users # | 1,221 | grafdom.com |
| Social Media - Top Brands* | Coldwell Banker ME | 2011 | Users # | 1,174 | grafdom.com |
| Social Media - Top Brands* | Emirates foundation (Takatof) | 2011 | Users # | 1,104 | grafdom.com |
| Social Media - Top Brands* | Original Fitness | 2011 | Users # | 1,022 | grafdom.com |
| Social Media - Top Brands* | Masdar | 2011 | Users # | 1,001 | grafdom.com |
| Social Media - Top Brands* | ADIBF | 2011 | Users # | 954 | grafdom.com |
| Social Media - Top Brands* | Emirates environmental group | 2011 | Users # | 879 | grafdom.com |
| Social Media - Top Brands* | Asdaa | 2011 | Users # | 789 | grafdom.com |
| Social Media - Top Brands* | Better homes | 2011 | Users # | 746 | grafdom.com |
| Social Media - Top Brands* | fitness First | 2011 | Users # | 737 | grafdom.com |
| Social Media - Top Brands* | Bee'ah | 2011 | Users # | 694 | grafdom.com |
| Social Media - Top Brands* | Cicero Bernay | 2011 | Users # | 559 | grafdom.com |
| Social Media - Top Brands* | Landmark | 2011 | Users # | 331 | grafdom.com |
| Social Media - Top Brands* | H&K UAE | 2011 | Users # | 232 | grafdom.com |
| Social Media - Top Brands* | Asteco | 2011 | Users # | 221 | grafdom.com |
| Social Media - Top Brands* | Abu Dhabi Commercial Bank | 2011 | Users # | 186 | grafdom.com |
| Social Media - Top Brands* | TRACCS | 2011 | Users # | 168 | grafdom.com |
| Social Media - Top Brands* | Emirates NBD | 2011 | Users # | 118 | grafdom.com |
| Social Media - Category Scores | Comm & Tech | 2011 | Users # | 160,389 | grafdom.com |
| Social Media - Category Scores | Destinations | 2011 | Users # | 104,751 | grafdom.com |
| Social Media - Category Scores | TV | 2011 | Users # | 101,115 | grafdom.com |
| Social Media - Category Scores | Transportation | 2011 | Users # | 97,837 | grafdom.com |
| Social Media - Category Scores | Publications | 2011 | Users # | 66,781 | grafdom.com |
| Social Media - Category Scores | Personalities | 2011 | Users # | 63,741 | grafdom.com |
| Social Media - Category Scores | Hospitality | 2011 | Users # | 59,714 | grafdom.com |
| Social Media - Category Scores | Online | 2011 | Users # | 58,126 | grafdom.com |
| Social Media - Category Scores | Radio | 2011 | Users # | 54,883 | grafdom.com |
| Social Media - Category Scores | Events | 2011 | Users # | 49,740 | grafdom.com |
| Social Media - Category Scores | F&B | 2011 | Users # | 33,242 | grafdom.com |
| Social Media - Category Scores | Humanitarian | 2011 | Users # | 22,421 | grafdom.com |
| Social Media - Category Scores | Banking | 2011 | Users # | 21,499 | grafdom.com |
| Social Media - Category Scores | Education | 2011 | Users # | 15,079 | grafdom.com |
| Social Media - Category Scores | Journos | 2011 | Users # | 14,683 | grafdom.com |
| Social Media - Category Scores | Environmental | 2011 | Users # | 11,104 | |
| Social Media - Category Scores | PR Agencies | 2011 | Users # | 9,882 | |
| Social Media - Category Scores | Health & Fitness | 2011 | Users # | 7,932 | |
| Social Media - Category Scores | Real Estate | 2011 | Users # | 3,844 | |
| Advertising Spend | Govt./ Org. Advertising | 2011 | USD Million | 175 | Pan Arab Data |
| Advertising Spend | Shopping Malls & Retail Stores | 2011 | USD Million | 88 | Pan Arab Data |
| Advertising Spend | Hotel, Travel & Tourism | 2011 | USD Million | 56 | Pan Arab Data |
| Advertising Spend | Entertainment | 2011 | USD Million | 53 | Pan Arab Data |
| Advertising Spend | Professional Services | 2011 | USD Million | 49 | Pan Arab Data |
| Advertising Spend | Insurance & Real Estate & Properties | 2011 | USD Million | 39 | Pan Arab Data |
| Advertising Spend | Financial Services | 2011 | USD Million | 38 | Pan Arab Data |
| Advertising Spend | Vehicles, Accessories & Supply | 2011 | USD Million | 38 | Pan Arab Data |
| Advertising Spend | Publishing Media | 2011 | USD Million | 30 | Pan Arab Data |
| Advertising Spend | Clothing,Jewellery & Personal Acs | 2011 | USD Million | 28 | Pan Arab Data |
| Advertising Spend | Toiletries/House Care Products | 2011 | USD Million | 25 | Pan Arab Data |
| Advertising Spend | Communications & Public Utilities | 2011 | USD Million | 20 | Pan Arab Data |
| Advertising Spend | Food Beverages And Tobacco | 2011 | USD Million | 17 | Pan Arab Data |
| Advertising Spend | Household Appliances | 2011 | USD Million | 14 | Pan Arab Data |
| Advertising Spend | Business/Construct Equip. & Supply | 2011 | USD Million | 12 | Pan Arab Data |
| Advertising Spend | Other Services | 2011 | USD Million | 12 | Pan Arab Data |
| UAE-Economic Freedom | Business Freedom | 2011 | Score | 67.3 | http://www.heritage.org |
| UAE-Economic Freedom | Trade Freedom | 2012 | Score | 82.6 | http://www.heritage.org |
| UAE-Economic Freedom | Fiscal Freedom | 2013 | Score | 99.9 | http://www.heritage.org |
| UAE-Economic Freedom | Govt. Spending | 2014 | Score | 79.1 | http://www.heritage.org |
| UAE-Economic Freedom | Monetary Freedom | 2015 | Score | 76.5 | http://www.heritage.org |
| UAE-Economic Freedom | Investment Freedom | 2016 | Score | 35 | http://www.heritage.org |
| UAE-Economic Freedom | Financial Freedom | 2017 | Score | 50 | http://www.heritage.org |
| UAE-Economic Freedom | Property Rights | 2018 | Score | 50 | http://www.heritage.org |
| UAE-Economic Freedom | Freedom from Corruption | 2019 | Score | 65 | http://www.heritage.org |
| UAE-Economic Freedom | Labor Freedom | 2020 | Score | 72.4 | http://www.heritage.org |
| UAE Brand Index Rank | Nokia | 2010 | Score | 65.3 | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | Emirates Air lines | 2010 | Score | 63.5 | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | 2010 | Score | 60 | http://corporate.yougovsiraj.com | |
| UAE Brand Index Rank | Sony | 2010 | Score | 59 | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | Dettol | 2010 | Score | 58 | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | Carrefour | 2010 | Score | 54.3 | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | Masafi (mineral water) | 2010 | Score | 53.7 | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | Microsoft | 2010 | Score | 52.6 | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | IKEA | 2010 | Score | 52 | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | Nestle | 2010 | Score | 51.7 | http://corporate.yougovsiraj.com |
| TGI Usage Data | Toothbrushes | 2010 | % | 100 | www.globaltgi.com |
| TGI Usage Data | Toothpaste | 2010 | % | 99 | www.globaltgi.com |
| TGI Usage Data | Mineral Water | 2010 | % | 98 | www.globaltgi.com |
| TGI Usage Data | Mobile Phone | 2010 | % | 98 | www.globaltgi.com |
| TGI Usage Data | Shampoo | 2010 | % | 97 | www.globaltgi.com |
| TGI Usage Data | Oils for Cooking and Salad (Main Shoppers) | 2010 | % | 94 | www.globaltgi.com |
| TGI Usage Data | Feminine Hygiene Products (Women) | 2010 | % | 94 | www.globaltgi.com |
| TGI Usage Data | Washing Powders /Tablets / Liquids (Main Shoppers) | 2010 | % | 94 | www.globaltgi.com |
| TGI Usage Data | Yoghurt | 2010 | % | 94 | www.globaltgi.com |
| TGI Usage Data | Tea (Loose and Bags, including Fruit and Herbal Tea) | 2010 | % | 93 | www.globaltgi.com |
| TGI Usage Data | Perfume / Eau de Toilette / Body Fragrance (Women) | 2010 | % | 92 | www.globaltgi.com |
| TGI Usage Data | Washing Up Liquid (Manual) (Main Shoppers) | 2010 | % | 92 | www.globaltgi.com |
| TGI Usage Data | Ready-to-Drink Fruit and Vegetable Juices | 2010 | % | 91 | www.globaltgi.com |
| TGI Usage Data | Lipstick / Lip Gloss (Women) | 2010 | % | 91 | www.globaltgi.com |
| TGI Usage Data | Ice Cream | 2010 | % | 90 | www.globaltgi.com |
| TGI Usage Data | Tomato Ketchup | 2010 | % | 90 | www.globaltgi.com |
| TGI Usage Data | Face Creams and Lotions (Women) | 2010 | % | 86 | www.globaltgi.com |
| TGI Usage Data | Fizzy Soft / Energy Drinks (excluding Colas) | 2010 | % | 85 | www.globaltgi.com |
| TGI Usage Data | Potato Crisps and Potato Snacks | 2010 | % | 83 | www.globaltgi.com |
| TGI Usage Data | Headache Remedies and Analgesics | 2010 | % | 80 | www.globaltgi.com |
| TGI Usage Data | Deodorants and Anti-Perspirants | 2010 | % | 77 | www.globaltgi.com |
| TGI Usage Data | Liquid Soap | 2010 | % | 77 | www.globaltgi.com |
| TGI Usage Data | Household Cleaners | 2010 | % | 74 | www.globaltgi.com |
| TGI Usage Data | Colas | 2010 | % | 72 | www.globaltgi.com |
| TGI Usage Data | Microwave | 2010 | % | 72 | www.globaltgi.com |
| TGI Usage Data | Internet Use | 2010 | % | 68 | www.globaltgi.com |
| TGI Usage Data | Car | 2010 | % | 66 | www.globaltgi.com |
| TGI Usage Data | Cleansing Creams, Lotions and Wipes (Women) | 2010 | % | 65 | www.globaltgi.com |
| TGI Usage Data | Fabric Conditioners | 2010 | % | 65 | www.globaltgi.com |
| TGI Usage Data | Soup | 2010 | % | 65 | www.globaltgi.com |
| TGI Usage Data | Mayonnaise | 2010 | % | 64 | www.globaltgi.com |
| TGI Usage Data | Chewing Gum | 2010 | % | 63 | www.globaltgi.com |
| TGI Usage Data | Breakfast Cereals | 2010 | % | 62 | www.globaltgi.com |
| TGI Usage Data | Foundation (Make-Up) (Women) | 2010 | % | 61 | www.globaltgi.com |
| TGI Usage Data | Instant Coffee | 2010 | % | 61 | www.globaltgi.com |
| TGI Usage Data | Air Freshener | 2010 | % | 60 | www.globaltgi.com |
| TGI Usage Data | PC at Home | 2010 | % | 60 | www.globaltgi.com |
| TGI Usage Data | Hair Conditioners | 2010 | % | 45 | www.globaltgi.com |
| TGI Usage Data | Digital Camera | 2010 | % | 41 | www.globaltgi.com |
| TGI Usage Data | DVD Player | 2010 | % | 41 | www.globaltgi.com |
| TGI Usage Data | Hair Color / Bleaches and Lighteners (Women) | 2010 | % | 33 | www.globaltgi.com |
| TGI Usage Data | MP3 Player | 2010 | % | 27 | www.globaltgi.com |
| TGI Usage Data | Credit Card (18+) | 2010 | % | 27 | www.globaltgi.com |
| TGI Usage Data | Hair Styling Gels, Mousses and Sprays | 2010 | % | 22 | www.globaltgi.com |
| TGI Usage Data | Disposable Nappies or Diapers (Main Shoppers) | 2010 | % | 21 | www.globaltgi.com |
| TGI Usage Data | Electric Dishwasher | 2010 | % | 17 | www.globaltgi.com |
| TGI Usage Data | Baby or Junior Food | 2010 | % | 14 | www.globaltgi.com |
| TGI Usage Data | Cigarettes | 2010 | % | 13 | www.globaltgi.com |
At the end, it is all about numbers. Enjoy the rich repository of the usage data of customers based in UAE.
Dont forget to run a search for the indicator that you are looking for in the search box placed at the right corner of the following table.
| Indicator Type | Indicator Description | Year | Unit | UAE | Source |
|---|---|---|---|---|---|
| TGI Usage Data | Toothbrushes | 2012 | % | 99 | www.globaltgi.com |
| TGI Usage Data | Toothpaste | 2012 | % | 99 | www.globaltgi.com |
| TGI Usage Data | Mineral Water | 2012 | % | 99 | www.globaltgi.com |
| TGI Usage Data | Mobile Phone | 2012 | % | 97 | www.globaltgi.com |
| TGI Usage Data | Shampoo | 2012 | % | 97 | www.globaltgi.com |
| TGI Usage Data | Oils for Cooking and Salad (Main Shoppers) | 2012 | % | 95 | www.globaltgi.com |
| TGI Usage Data | Feminine Hygiene Products (Women) | 2012 | % | 96 | www.globaltgi.com |
| TGI Usage Data | Washing Powders /Tablets / Liquids (Main Shoppers) | 2012 | % | 97 | www.globaltgi.com |
| TGI Usage Data | Yoghurt | 2012 | % | 95 | www.globaltgi.com |
| TGI Usage Data | Tea (Loose and Bags, including Fruit and Herbal Tea) | 2012 | % | 91 | www.globaltgi.com |
| TGI Usage Data | Perfume / Eau de Toilette / Body Fragrance (Women) | 2012 | % | 90 | www.globaltgi.com |
| TGI Usage Data | Washing Up Liquid (Manual) (Main Shoppers) | 2012 | % | 96 | www.globaltgi.com |
| TGI Usage Data | Ready-to-Drink Fruit and Vegetable Juices | 2012 | % | 91 | www.globaltgi.com |
| TGI Usage Data | Lipstick / Lip Gloss (Women) | 2012 | % | 91 | www.globaltgi.com |
| TGI Usage Data | Ice Cream | 2012 | % | 85 | www.globaltgi.com |
| TGI Usage Data | Tomato Ketchup | 2012 | % | 93 | www.globaltgi.com |
| TGI Usage Data | Face Creams and Lotions (Women) | 2012 | % | 90 | www.globaltgi.com |
| TGI Usage Data | Fizzy Soft / Energy Drinks (excluding Colas) | 2012 | % | 84 | www.globaltgi.com |
| TGI Usage Data | Potato Crisps and Potato Snacks | 2012 | % | 86 | www.globaltgi.com |
| TGI Usage Data | Headache Remedies and Analgesics | 2012 | % | 82 | www.globaltgi.com |
| TGI Usage Data | Deodorants and Anti-Perspirants | 2012 | % | 80 | www.globaltgi.com |
| TGI Usage Data | Liquid Soap | 2012 | % | 84 | www.globaltgi.com |
| TGI Usage Data | Household Cleaners | 2012 | % | 77 | www.globaltgi.com |
| TGI Usage Data | Colas | 2012 | % | 70 | www.globaltgi.com |
| TGI Usage Data | Microwave | 2012 | % | 71 | www.globaltgi.com |
| TGI Usage Data | Internet Use | 2012 | % | 73 | www.globaltgi.com |
| TGI Usage Data | Car | 2012 | % | 70 | www.globaltgi.com |
| TGI Usage Data | Cleansing Creams, Lotions and Wipes (Women) | 2012 | % | 63 | www.globaltgi.com |
| TGI Usage Data | Fabric Conditioners | 2012 | % | 70 | www.globaltgi.com |
| TGI Usage Data | Soup | 2012 | % | 67 | www.globaltgi.com |
| TGI Usage Data | Mayonnaise | 2012 | % | 64 | www.globaltgi.com |
| TGI Usage Data | Chewing Gum | 2012 | % | 65 | www.globaltgi.com |
| TGI Usage Data | Breakfast Cereals | 2012 | % | 65 | www.globaltgi.com |
| TGI Usage Data | Foundation (Make-Up) (Women) | 2012 | % | 62 | www.globaltgi.com |
| TGI Usage Data | Instant Coffee | 2012 | % | 63 | www.globaltgi.com |
| TGI Usage Data | Air Freshener | 2012 | % | 64 | www.globaltgi.com |
| TGI Usage Data | PC at Home | 2012 | % | 67 | www.globaltgi.com |
| TGI Usage Data | Hair Conditioners | 2012 | % | 46 | www.globaltgi.com |
| TGI Usage Data | Digital Camera | 2012 | % | 44 | www.globaltgi.com |
| TGI Usage Data | DVD Player | 2012 | % | 35 | www.globaltgi.com |
| TGI Usage Data | Hair Color / Bleaches and Lighteners (Women) | 2012 | % | 37 | www.globaltgi.com |
| TGI Usage Data | MP3 Player | 2012 | % | 20 | www.globaltgi.com |
| TGI Usage Data | Credit Card (18+) | 2012 | % | 28 | www.globaltgi.com |
| TGI Usage Data | Hair Styling Gels, Mousses and Sprays | 2012 | % | 23 | www.globaltgi.com |
| TGI Usage Data | Disposable Nappies or Diapers (Main Shoppers) | 2012 | % | 22 | www.globaltgi.com |
| TGI Usage Data | Electric Dishwasher | 2012 | % | 16 | www.globaltgi.com |
| TGI Usage Data | Baby or Junior Food | 2012 | % | 15 | www.globaltgi.com |
| TGI Usage Data | Cigarettes | 2012 | % | 13 | www.globaltgi.com |
| E-commerce | UAE Consumer Online Spent (e-commerce) | 2009 | Million $ | 19.6 | Thenational.ae |
| E-commerce | Projected UAE consumers online spend (E-commerce) | 2014 | Million $ | 33.7 | Thenational.ae |
| Face book | Number of face book users | 2011 | # Million | 2.3 | |
| Face book | Face book Penetration | 2011 | % of population | 45.09% | |
| Anxiety index | % of people say they have anxiety/nervousness | 2010 | percentage | 57 | anxietyindex.com |
| Anxiety index | % of people say they have intense anxiety/nervousness | 2010 | percentage | 9 | anxietyindex.com |
| Internet access | Population with internet access | 2002 | percentage | 24 | www.ejisdc.org |
| Smartphones | Mobile users planning to migrate to Smartphone in 6 months | 2010 | percentage | 49 | www.ejisdc.org |
| Smartphones | Smartphone non-users willing to buy Smartphones | 2010 | percentage | 82 | real-opinions.blogspot.com |
| Smartphones | App Users | 2010 | percentage | 95 | real-opinions.blogspot.com |
| Smartphones | Average # of Apps Installed | 2010 | # | 29 | real-opinions.blogspot.com |
| Smartphones | Apps Usage (24 hrs) | 2010 | percentage | 51 | real-opinions.blogspot.com |
| Smartphones | Usage lifestyle apps | 2010 | percentage | 79 | real-opinions.blogspot.com |
| Smartphones | Interested in Games Apps | 2010 | percentage | 57 | real-opinions.blogspot.com |
| Smartphones | Average apps downloaded per month | 2010 | # | 6 | real-opinions.blogspot.com |
| Smartphones | Users with App Purchase Budget of $50 in one year | 2010 | percentage | 24 | real-opinions.blogspot.com |
| Smartphones | Users willing to trade mobile usage data | 2010 | percentage | 58 | real-opinions.blogspot.com |
| Smartphones | Users who recommend apps to friends | 2010 | percentage | 52 | real-opinions.blogspot.com |
| Smartphones | Users who find out about new apps from their friends | 2010 | percentage | 33 | real-opinions.blogspot.com |
| Smartphones | Users who discovered doing a search on their smartphone | 2010 | percentage | 38 | real-opinions.blogspot.com |
| Smartphones | Users who evaluate an app based upon general media coverage | 2010 | percentage | 14 | real-opinions.blogspot.com |
| Social Media - Top Brands* | NAT Geo AD | 2011 | Users # | 70,173 | grafdom.com |
| Social Media - Top Brands* | Emirates | 2011 | Users # | 69,950 | grafdom.com |
| Social Media - Top Brands* | Sony ME | 2011 | Users # | 64,910 | grafdom.com |
| Social Media - Top Brands* | Dubai Mall | 2011 | Users # | 56,529 | grafdom.com |
| Social Media - Top Brands* | Etisalat | 2011 | Users # | 51,048 | grafdom.com |
| Social Media - Top Brands* | Sultan Al Qassemi (personality) | 2011 | Users # | 46,525 | grafdom.com |
| Social Media - Top Brands* | Burger King UAE | 2011 | Users # | 37,042 | grafdom.com |
| Social Media - Top Brands* | Atlantis Dubai | 2011 | Users # | 23,638 | grafdom.com |
| Social Media - Top Brands* | Virgin Radio Dubai | 2011 | Users # | 23,570 | grafdom.com |
| Social Media - Top Brands* | Timeout Dubai | 2011 | Users # | 21,732 | grafdom.com |
| Social Media - Top Brands* | du | 2011 | Users # | 18,749 | grafdom.com |
| Social Media - Top Brands* | Standard Chartered UAE | 2011 | Users # | 17,310 | grafdom.com |
| Social Media - Top Brands* | Samsung Arabia | 2011 | Users # | 15,144 | grafdom.com |
| Social Media - Top Brands* | Aloft Abu Dhabi | 2011 | Users # | 14,114 | grafdom.com |
| Social Media - Top Brands* | Burj Khalifa | 2011 | Users # | 13,192 | grafdom.com |
| Social Media - Top Brands* | Dubbizle | 2011 | Users # | 12,845 | grafdom.com |
| Social Media - Top Brands* | City of life | 2011 | Users # | 11,671 | grafdom.com |
| Social Media - Top Brands* | Dubai one | 2011 | Users # | 11,425 | grafdom.com |
| Social Media - Top Brands* | DIFF | 2011 | Users # | 10,639 | grafdom.com |
| Social Media - Top Brands* | Motorola ME | 2011 | Users # | 10,538 | grafdom.com |
| Social Media - Top Brands* | Wild Wadi | 2011 | Users # | 10,397 | grafdom.com |
| Social Media - Top Brands* | Art Dubai | 2011 | Users # | 10,308 | grafdom.com |
| Social Media - Top Brands* | Just falafel | 2011 | Users # | 10,282 | grafdom.com |
| Social Media - Top Brands* | intercontinental DFC | 2011 | Users # | 10,114 | grafdom.com |
| Social Media - Top Brands* | gulf news | 2011 | Users # | 9,352 | grafdom.com |
| Social Media - Top Brands* | Goodgate | 2011 | Users # | 9,258 | grafdom.com |
| Social Media - Top Brands* | Zaatar W Zeit | 2011 | Users # | 8,914 | grafdom.com |
| Social Media - Top Brands* | GITEX | 2011 | Users # | 8,547 | grafdom.com |
| Social Media - Top Brands* | Jumeirah | 2011 | Users # | 8,137 | grafdom.com |
| Social Media - Top Brands* | Spot on PR | 2011 | Users # | 8,134 | grafdom.com |
| Social Media - Top Brands* | Mall of Emirates | 2011 | Users # | 7,931 | grafdom.com |
| Social Media - Top Brands* | Abu Dhabi film festival | 2011 | Users # | 7,725 | grafdom.com |
| Social Media - Top Brands* | The national | 2011 | Users # | 7,430 | grafdom.com |
| Social Media - Top Brands* | DJ Bliss | 2011 | Users # | 7,024 | grafdom.com |
| Social Media - Top Brands* | Groupon UAE | 2011 | Users # | 6,580 | grafdom.com |
| Social Media - Top Brands* | Ahlan magazine | 2011 | Users # | 6,557 | grafdom.com |
| Social Media - Top Brands* | Wild PEETA | 2011 | Users # | 5,954 | grafdom.com |
| Social Media - Top Brands* | Dubai 92 | 2011 | Users # | 5,545 | grafdom.com |
| Social Media - Top Brands* | Dubai cares | 2011 | Users # | 5,527 | grafdom.com |
| Social Media - Top Brands* | 20 something | 2011 | Users # | 5,320 | grafdom.com |
| Social Media - Top Brands* | kitcsh cupcakes | 2011 | Users # | 5,192 | grafdom.com |
| Social Media - Top Brands* | American University of Sharjah | 2011 | Users # | 5,128 | grafdom.com |
| Social Media - Top Brands* | Nahel | 2011 | Users # | 5,124 | grafdom.com |
| Social Media - Top Brands* | Emiratweet | 2011 | Users # | 5,092 | grafdom.com |
| Social Media - Top Brands* | Volunteer Dubai | 2011 | Users # | 4,705 | grafdom.com |
| Social Media - Top Brands* | my radio 1 | 2011 | Users # | 4,576 | grafdom.com |
| Social Media - Top Brands* | Goumbook | 2011 | Users # | 4,544 | grafdom.com |
| Social Media - Top Brands* | tom gara | 2011 | Users # | 4,178 | grafdom.com |
| Social Media - Top Brands* | Emirates wildlife society | 2011 | Users # | 3,986 | grafdom.com |
| Social Media - Top Brands* | Dubai Metro | 2011 | Users # | 3,966 | grafdom.com |
| Social Media - Top Brands* | Yas Hotel | 2011 | Users # | 3,711 | grafdom.com |
| Social Media - Top Brands* | Narcysyt | 2011 | Users # | 3,594 | grafdom.com |
| Social Media - Top Brands* | Edarabia.com | 2011 | Users # | 3,272 | grafdom.com |
| Social Media - Top Brands* | Navcar.com | 2011 | Users # | 3,220 | grafdom.com |
| Social Media - Top Brands* | Abu Dhabi Art fair | 2011 | Users # | 3,139 | grafdom.com |
| Social Media - Top Brands* | Abbas Al lawati | 2011 | Users # | 3,094 | grafdom.com |
| Social Media - Top Brands* | Contender | 2011 | Users # | 2,876 | grafdom.com |
| Social Media - Top Brands* | Abu Dhabi university | 2011 | Users # | 2,753 | grafdom.com |
| Social Media - Top Brands* | Jessica Swann | 2011 | Users # | 2,736 | grafdom.com |
| Social Media - Top Brands* | F1 Abu Dhabi | 2011 | Users # | 2,694 | grafdom.com |
| Social Media - Top Brands* | Magnus Nystedt | 2011 | Users # | 2,684 | grafdom.com |
| Social Media - Top Brands* | Dubai Jazz Fest | 2011 | Users # | 2,667 | grafdom.com |
| Social Media - Top Brands* | Zayed university | 2011 | Users # | 2,530 | grafdom.com |
| Social Media - Top Brands* | Emirates 24/7 | 2011 | Users # | 2,526 | grafdom.com |
| Social Media - Top Brands* | RTA | 2011 | Users # | 2,470 | grafdom.com |
| Social Media - Top Brands* | Mashreq | 2011 | Users # | 2,165 | grafdom.com |
| Social Media - Top Brands* | Filipino rhythm dubai | 2011 | Users # | 2,154 | grafdom.com |
| Social Media - Top Brands* | David George Cosh | 2011 | Users # | 1,991 | grafdom.com |
| Social Media - Top Brands* | duplays | 2011 | Users # | 1,858 | grafdom.com |
| Social Media - Top Brands* | ADFC | 2011 | Users # | 1,846 | grafdom.com |
| Social Media - Top Brands* | Dubai autism centre | 2011 | Users # | 1,827 | grafdom.com |
| Social Media - Top Brands* | RAK bank | 2011 | Users # | 1,720 | grafdom.com |
| Social Media - Top Brands* | Aida al Busaidi | 2011 | Users # | 1,506 | grafdom.com |
| Social Media - Top Brands* | Ahdaaf | 2011 | Users # | 1,439 | grafdom.com |
| Social Media - Top Brands* | NYU Abu Dhabi | 2011 | Users # | 1,396 | grafdom.com |
| Social Media - Top Brands* | Damac properties | 2011 | Users # | 1,372 | grafdom.com |
| Social Media - Top Brands* | World Future energies summit | 2011 | Users # | 1,221 | grafdom.com |
| Social Media - Top Brands* | Coldwell Banker ME | 2011 | Users # | 1,174 | grafdom.com |
| Social Media - Top Brands* | Emirates foundation (Takatof) | 2011 | Users # | 1,104 | grafdom.com |
| Social Media - Top Brands* | Original Fitness | 2011 | Users # | 1,022 | grafdom.com |
| Social Media - Top Brands* | Masdar | 2011 | Users # | 1,001 | grafdom.com |
| Social Media - Top Brands* | ADIBF | 2011 | Users # | 954 | grafdom.com |
| Social Media - Top Brands* | Emirates environmental group | 2011 | Users # | 879 | grafdom.com |
| Social Media - Top Brands* | Asdaa | 2011 | Users # | 789 | grafdom.com |
| Social Media - Top Brands* | Better homes | 2011 | Users # | 746 | grafdom.com |
| Social Media - Top Brands* | fitness First | 2011 | Users # | 737 | grafdom.com |
| Social Media - Top Brands* | Bee'ah | 2011 | Users # | 694 | grafdom.com |
| Social Media - Top Brands* | Cicero Bernay | 2011 | Users # | 559 | grafdom.com |
| Social Media - Top Brands* | Landmark | 2011 | Users # | 331 | grafdom.com |
| Social Media - Top Brands* | H&K UAE | 2011 | Users # | 232 | grafdom.com |
| Social Media - Top Brands* | Asteco | 2011 | Users # | 221 | grafdom.com |
| Social Media - Top Brands* | Abu Dhabi Commercial Bank | 2011 | Users # | 186 | grafdom.com |
| Social Media - Top Brands* | TRACCS | 2011 | Users # | 168 | grafdom.com |
| Social Media - Top Brands* | Emirates NBD | 2011 | Users # | 118 | grafdom.com |
| Social Media - Category Scores | Comm & Tech | 2011 | Users # | 160,389 | grafdom.com |
| Social Media - Category Scores | Destinations | 2011 | Users # | 104,751 | grafdom.com |
| Social Media - Category Scores | TV | 2011 | Users # | 101,115 | grafdom.com |
| Social Media - Category Scores | Transportation | 2011 | Users # | 97,837 | grafdom.com |
| Social Media - Category Scores | Publications | 2011 | Users # | 66,781 | grafdom.com |
| Social Media - Category Scores | Personalities | 2011 | Users # | 63,741 | grafdom.com |
| Social Media - Category Scores | Hospitality | 2011 | Users # | 59,714 | grafdom.com |
| Social Media - Category Scores | Online | 2011 | Users # | 58,126 | grafdom.com |
| Social Media - Category Scores | Radio | 2011 | Users # | 54,883 | grafdom.com |
| Social Media - Category Scores | Events | 2011 | Users # | 49,740 | grafdom.com |
| Social Media - Category Scores | F&B | 2011 | Users # | 33,242 | grafdom.com |
| Social Media - Category Scores | Humanitarian | 2011 | Users # | 22,421 | grafdom.com |
| Social Media - Category Scores | Banking | 2011 | Users # | 21,499 | grafdom.com |
| Social Media - Category Scores | Education | 2011 | Users # | 15,079 | grafdom.com |
| Social Media - Category Scores | Journos | 2011 | Users # | 14,683 | grafdom.com |
| Social Media - Category Scores | Environmental | 2011 | Users # | 11,104 | |
| Social Media - Category Scores | PR Agencies | 2011 | Users # | 9,882 | |
| Social Media - Category Scores | Health & Fitness | 2011 | Users # | 7,932 | |
| Social Media - Category Scores | Real Estate | 2011 | Users # | 3,844 | |
| Advertising Spend | Govt./ Org. Advertising | 2011 | USD Million | 175 | Pan Arab Data |
| Advertising Spend | Shopping Malls & Retail Stores | 2011 | USD Million | 88 | Pan Arab Data |
| Advertising Spend | Hotel, Travel & Tourism | 2011 | USD Million | 56 | Pan Arab Data |
| Advertising Spend | Entertainment | 2011 | USD Million | 53 | Pan Arab Data |
| Advertising Spend | Professional Services | 2011 | USD Million | 49 | Pan Arab Data |
| Advertising Spend | Insurance & Real Estate & Properties | 2011 | USD Million | 39 | Pan Arab Data |
| Advertising Spend | Financial Services | 2011 | USD Million | 38 | Pan Arab Data |
| Advertising Spend | Vehicles, Accessories & Supply | 2011 | USD Million | 38 | Pan Arab Data |
| Advertising Spend | Publishing Media | 2011 | USD Million | 30 | Pan Arab Data |
| Advertising Spend | Clothing,Jewellery & Personal Acs | 2011 | USD Million | 28 | Pan Arab Data |
| Advertising Spend | Toiletries/House Care Products | 2011 | USD Million | 25 | Pan Arab Data |
| Advertising Spend | Communications & Public Utilities | 2011 | USD Million | 20 | Pan Arab Data |
| Advertising Spend | Food Beverages And Tobacco | 2011 | USD Million | 17 | Pan Arab Data |
| Advertising Spend | Household Appliances | 2011 | USD Million | 14 | Pan Arab Data |
| Advertising Spend | Business/Construct Equip. & Supply | 2011 | USD Million | 12 | Pan Arab Data |
| Advertising Spend | Other Services | 2011 | USD Million | 12 | Pan Arab Data |
| UAE-Economic Freedom | Business Freedom | 2011 | Score | 67.3 | http://www.heritage.org |
| UAE-Economic Freedom | Trade Freedom | 2012 | Score | 82.6 | http://www.heritage.org |
| UAE-Economic Freedom | Fiscal Freedom | 2013 | Score | 99.9 | http://www.heritage.org |
| UAE-Economic Freedom | Govt. Spending | 2014 | Score | 79.1 | http://www.heritage.org |
| UAE-Economic Freedom | Monetary Freedom | 2015 | Score | 76.5 | http://www.heritage.org |
| UAE-Economic Freedom | Investment Freedom | 2016 | Score | 35 | http://www.heritage.org |
| UAE-Economic Freedom | Financial Freedom | 2017 | Score | 50 | http://www.heritage.org |
| UAE-Economic Freedom | Property Rights | 2018 | Score | 50 | http://www.heritage.org |
| UAE-Economic Freedom | Freedom from Corruption | 2019 | Score | 65 | http://www.heritage.org |
| UAE-Economic Freedom | Labor Freedom | 2020 | Score | 72.4 | http://www.heritage.org |
| UAE Brand Index Rank | Nokia | 2010 | Score | 65.3 | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | Emirates Air lines | 2010 | Score | 63.5 | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | 2010 | Score | 60 | http://corporate.yougovsiraj.com | |
| UAE Brand Index Rank | Sony | 2010 | Score | 59 | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | Dettol | 2010 | Score | 58 | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | Carrefour | 2010 | Score | 54.3 | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | Masafi (mineral water) | 2010 | Score | 53.7 | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | Microsoft | 2010 | Score | 52.6 | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | IKEA | 2010 | Score | 52 | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | Nestle | 2010 | Score | 51.7 | http://corporate.yougovsiraj.com |
| TGI Usage Data | Toothbrushes | 2010 | % | 100 | www.globaltgi.com |
| TGI Usage Data | Toothpaste | 2010 | % | 99 | www.globaltgi.com |
| TGI Usage Data | Mineral Water | 2010 | % | 98 | www.globaltgi.com |
| TGI Usage Data | Mobile Phone | 2010 | % | 98 | www.globaltgi.com |
| TGI Usage Data | Shampoo | 2010 | % | 97 | www.globaltgi.com |
| TGI Usage Data | Oils for Cooking and Salad (Main Shoppers) | 2010 | % | 94 | www.globaltgi.com |
| TGI Usage Data | Feminine Hygiene Products (Women) | 2010 | % | 94 | www.globaltgi.com |
| TGI Usage Data | Washing Powders /Tablets / Liquids (Main Shoppers) | 2010 | % | 94 | www.globaltgi.com |
| TGI Usage Data | Yoghurt | 2010 | % | 94 | www.globaltgi.com |
| TGI Usage Data | Tea (Loose and Bags, including Fruit and Herbal Tea) | 2010 | % | 93 | www.globaltgi.com |
| TGI Usage Data | Perfume / Eau de Toilette / Body Fragrance (Women) | 2010 | % | 92 | www.globaltgi.com |
| TGI Usage Data | Washing Up Liquid (Manual) (Main Shoppers) | 2010 | % | 92 | www.globaltgi.com |
| TGI Usage Data | Ready-to-Drink Fruit and Vegetable Juices | 2010 | % | 91 | www.globaltgi.com |
| TGI Usage Data | Lipstick / Lip Gloss (Women) | 2010 | % | 91 | www.globaltgi.com |
| TGI Usage Data | Ice Cream | 2010 | % | 90 | www.globaltgi.com |
| TGI Usage Data | Tomato Ketchup | 2010 | % | 90 | www.globaltgi.com |
| TGI Usage Data | Face Creams and Lotions (Women) | 2010 | % | 86 | www.globaltgi.com |
| TGI Usage Data | Fizzy Soft / Energy Drinks (excluding Colas) | 2010 | % | 85 | www.globaltgi.com |
| TGI Usage Data | Potato Crisps and Potato Snacks | 2010 | % | 83 | www.globaltgi.com |
| TGI Usage Data | Headache Remedies and Analgesics | 2010 | % | 80 | www.globaltgi.com |
| TGI Usage Data | Deodorants and Anti-Perspirants | 2010 | % | 77 | www.globaltgi.com |
| TGI Usage Data | Liquid Soap | 2010 | % | 77 | www.globaltgi.com |
| TGI Usage Data | Household Cleaners | 2010 | % | 74 | www.globaltgi.com |
| TGI Usage Data | Colas | 2010 | % | 72 | www.globaltgi.com |
| TGI Usage Data | Microwave | 2010 | % | 72 | www.globaltgi.com |
| TGI Usage Data | Internet Use | 2010 | % | 68 | www.globaltgi.com |
| TGI Usage Data | Car | 2010 | % | 66 | www.globaltgi.com |
| TGI Usage Data | Cleansing Creams, Lotions and Wipes (Women) | 2010 | % | 65 | www.globaltgi.com |
| TGI Usage Data | Fabric Conditioners | 2010 | % | 65 | www.globaltgi.com |
| TGI Usage Data | Soup | 2010 | % | 65 | www.globaltgi.com |
| TGI Usage Data | Mayonnaise | 2010 | % | 64 | www.globaltgi.com |
| TGI Usage Data | Chewing Gum | 2010 | % | 63 | www.globaltgi.com |
| TGI Usage Data | Breakfast Cereals | 2010 | % | 62 | www.globaltgi.com |
| TGI Usage Data | Foundation (Make-Up) (Women) | 2010 | % | 61 | www.globaltgi.com |
| TGI Usage Data | Instant Coffee | 2010 | % | 61 | www.globaltgi.com |
| TGI Usage Data | Air Freshener | 2010 | % | 60 | www.globaltgi.com |
| TGI Usage Data | PC at Home | 2010 | % | 60 | www.globaltgi.com |
| TGI Usage Data | Hair Conditioners | 2010 | % | 45 | www.globaltgi.com |
| TGI Usage Data | Digital Camera | 2010 | % | 41 | www.globaltgi.com |
| TGI Usage Data | DVD Player | 2010 | % | 41 | www.globaltgi.com |
| TGI Usage Data | Hair Color / Bleaches and Lighteners (Women) | 2010 | % | 33 | www.globaltgi.com |
| TGI Usage Data | MP3 Player | 2010 | % | 27 | www.globaltgi.com |
| TGI Usage Data | Credit Card (18+) | 2010 | % | 27 | www.globaltgi.com |
| TGI Usage Data | Hair Styling Gels, Mousses and Sprays | 2010 | % | 22 | www.globaltgi.com |
| TGI Usage Data | Disposable Nappies or Diapers (Main Shoppers) | 2010 | % | 21 | www.globaltgi.com |
| TGI Usage Data | Electric Dishwasher | 2010 | % | 17 | www.globaltgi.com |
| TGI Usage Data | Baby or Junior Food | 2010 | % | 14 | www.globaltgi.com |
| TGI Usage Data | Cigarettes | 2010 | % | 13 | www.globaltgi.com |
Gen Y today accounts for 1/3rd of consumer base, it is important to understand what defines this generation and how they perceive their personal & professional lives. Hopefully this infographic will help
Sources:
Another interesting infographic on Gen-Y
The world is full of global brands. Which were never designed to be global brands? How to dominate the world is about how to beat them.
This presentation adds insights from United Arab Emirates to the points raised by Simon Silvester
Rule 1: Think Zeitgest - UAE has startled the world through its development and growth, brands should capitalize that
Rule 2: Think Trial – UAE is a paradise of retail outlets, think trial to all the young audience and the expats that have recently arrived
Rule 3: Think Visual – When 208 nationalities combine speaking multiple languages, the language of your brand should be visual
Rule 4: Think Youthquake – UAE population has an average age of 27, you should connect to the young & rising.
Rule 5: Think Small – UAE is getting green, your brand should be saving on paper and all avoidable wastes because you love environment
Rule 6: Think Print – The media in UAE is print, followed by digital. Think visual, body copy and go crazy
Rule 7: Think Fast – People are on the move, fads are coming and going and where the hell is your brand? Move fast because if you will not your competition will
Rule 8: Think Cultural Neutrality – So many cultures, so many languages but one dream — Dubai Dream
Rule 9: Think Kiasu – Ambition charges UAE population & your brand should fuel it
Rule 10: Think Mobile 200% penetration rate of mobiles asks brand to evolve through modern technology
Brand Mantra: In UAE brand should capture human imagination, and should capture it faster than human imagination
TGI 2011 product book aims at providing percentage penetration of multiple product categories in different countries.
What I have done in the following table is that I have compared penetration of food products in UAE with countries that have scored high in that category.
| Product Category | % Usage UAE | Country with highest Consumption | % Usage |
| Baby or Junior Food | 14% | Croatia & Slovenia | 36% |
| Mineral Water | 98% | Bahrain | 95% |
| Chewing Gum | 63% | Iran | 82% |
| Colas | 72% | Philippines | 94% |
| Oils for Cooking and Salad (Main Shoppers) | 94% | Almost all countries have above 90% except South Korea | 50% |
| Potato Crisps and Potato Snacks | 83% | Kuwait | 87% |
| Fizzy Soft / Energy Drinks (excluding Colas) | 85% | Denmark | 89% |
| Ice Cream | 90% | Denmark | 98% |
| Instant Coffee | 61% | Israel | 80% |
| Ready-to-Drink Fruit and Vegetable Juices | 91% | Denmark | 93% |
| Tomato Ketchup | 90% | Philippines | 96% |
| Mayonnaise | 64% | Venezuela | 96% |
| Soup | 65% | USA | 89% |
| Tea (Loose and Bags, including Fruit and Herbal Tea) | 93% | Indonesia & Poland | 98% |
| Yoghurt | 94% | Iran | 98% |
Now this data set poses following questions
The sampling details for TGI-UAE market are as follow
If you have more questions and want to contact TGI group directly, you can drop them an email at enquiries@globaltgi.com