In one of the recent forums that I attended I had a pleasure to listen to Martin Newland and one point which he made was that people are extremely content hungry and with more and more crappy & ripped off information that revolves around them. The more they want to have useful nuggets of knowledge, valid argument.
Let’s explore how it applies to brands in UAE.
Facts that you should know about UAE digital landscape
Young, strong, financially influential, globally connected. These are some of the attributes of young people of our times. With a cumulative purchasing power of $ 592 billion i.e. bigger than the economy of Switzerland, they are far more powerful and equally more capable of bringing radical change. Though the young today are more dynamic than their counterparts in yesteryears but the basic motivators stays the same.
List of Consumer Trends for year 2009. A list of consumer trends, global & regional level. Regions covered Asia and MENA (UAE).