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Future of Marketing Research

By Ayesha Saeed - Consumer Insight Specialist ⋅ September 29, 2011 ⋅ Post a comment

Change is the only constant, and who knows it better than us. Since internet and mobile is changing every industry so I decided to have a look at the impact of these two game-changing factors on MR and summed up my thoughts in the attached presentation. Here is a summary of what I think will [...]

Infographic – Key insights into Gen Y

By Ayesha Saeed - Consumer Insight Specialist ⋅ July 20, 2011 ⋅ Post a comment

Gen Y today accounts for 1/3rd of consumer base, it is important to understand what defines this generation and how they perceive their personal & professional lives. Hopefully this infographic will help Sources: Deloitte Research Study Wikipedia History of Social Media What Gen Y Really Wants World population History of Apple Rise of [...]

Need a Job? Understand how recruiters use social media to find candidates.

By Ayesha Saeed - Consumer Insight Specialist ⋅ June 20, 2011 ⋅ 4 comments

Social media has revolutionized everything around us including the way we get hired. A recent surveyby Eurocom worldwide reveals that 38% of companies check social media profiles of potential employees I got a chance to discuss this issue with a leading international recruiter.Following are his thoughts on the subject. It takes talent to find talents… [...]

How to build a brand in UAE? Ten rules that all marketers should know

By Ayesha Saeed - Consumer Insight Specialist ⋅ March 2, 2011 ⋅ One comment

The world is full of global brands. Which were never designed to be global brands? How to dominate the world is about how to beat them. This presentation adds insights from United Arab Emirates to the points raised by Simon Silvester Rule 1: Think Zeitgest - UAE has startled the world through its development and growth, [...]

Customer Trend – Insights into the global youth

By Ayesha Saeed - Consumer Insight Specialist ⋅ October 14, 2009 ⋅ 3 comments

Young, strong, financially influential, globally connected. These are some of the attributes of young people of our times. With a cumulative purchasing power of $ 592 billion i.e. bigger than the economy of Switzerland, they are far more powerful and equally more capable of bringing radical change. Though the young today are more dynamic than their counterparts in yesteryears but the basic motivators stays the same.