Customer Trend Log

Social Media Statistics in United Arab Emirates

    Key questions this data raises:- Average ad-spend on social media per annum is AED 50,000 only. The question is, in a market where TV is extremely fragmented and print is very expensive what is stopping brands from exploring new media? Why no conventional brand is topping the chart? E-Commerce market of USD 2 [...]

Future of Marketing Research

Change is the only constant, and who knows it better than us. Since internet and mobile is changing every industry so I decided to have a look at the impact of these two game-changing factors on MR and summed up my thoughts in the attached presentation. Here is a summary of what I think will [...]

Why poets, artists, movie makers manage to find the right insight and consumer insight managers can’t?

I stumbled upon a poem recently (jawab-e-shikwa  by Allama Iqbal) while listening to Shirely Bassey’s playlist on youtube. It struck me, and it struck me bad…how come they managed to spot the right insight and were able to touch hearts and why me (a regular consumer insight manager) can’t? Here is my take onto this. As [...]

Need a Job? Understand how recruiters use social media to find candidates.

Social media has revolutionized everything around us including the way we get hired. A recent surveyby Eurocom worldwide reveals that 38% of companies check social media profiles of potential employees I got a chance to discuss this issue with a leading international recruiter.Following are his thoughts on the subject. It takes talent to find talents… [...]

Risk Management practices Marketing Research can learn from Prince2

After managing a lot of projects in MR quantitative field and managing a few projects using Prince 2, I realized there are a couple of best practices which MR (marketing research) can learn from Prince 2. I will discuss one best practice per post, this post is dedicated to risk management.

UAE customer Trend: 6 questions that TGI (Target group Index report) raises about UAE Food market

TGI 2011 product book aims at providing percentage penetration of multiple product categories in different countries. What I have done in the following table is that I have compared penetration of food products in UAE with countries that have scored high in that category.  Product Category % Usage UAE Country with highest Consumption % Usage [...]

Marketing Research sector: Tips for marketing research presentation

In all the years I spent in marketing research both as a client and as a research executive I have learned that presenting research is more of an art and is more complicated than it seems. I am suggesting a matrix in the light of my experience; hope it adds value to your daily jobs.

Marketing Research Sector: Online marketing research – some key questions

Yesterday, I had a presentation at the social media forum regarding online marketing research. Following are key questions which were raised in the session plus in the recent survey which i conducted online about internet marketing research.
1. Is online marketing research cheap?
2. Conducting online marketing research
3. Upcoming trends

Social media and marketing research

By 2010, 70% of online content will be produced by the consumer. Consumers are constantly talking about you, your product, your brand, and your icons. As marketers now we have only two choices. Either we listen to them or we ignore them.

But be careful dont be carried away by the sheer volume of your audience’s voice. Social media, internet, and new generation of empowered consumers are just another addition in the marketing mix. It is a phase in marketing’s own product lifecycle, and these phases make marketing worth spending our careers with.

List of Consumer Trends for year 2009

List of Consumer Trends for year 2009. A list of consumer trends, global & regional level. Regions covered Asia and MENA (UAE).