Customer Trend Log
Presentation
Future of Marketing Research
Change is the only constant, and who knows it better than us. Since internet and mobile is changing every industry so I decided to have a look at the impact of these two game-changing factors on MR and summed up my thoughts in the attached presentation. Here is a summary of what I think will [...]
Infographic – Key insights into Gen Y
Gen Y today accounts for 1/3rd of consumer base, it is important to understand what defines this generation and how they perceive their personal & professional lives. Hopefully this infographic will help Sources: Deloitte Research Study Wikipedia History of Social Media What Gen Y Really Wants World population History of Apple Rise of [...]
How to build a brand in UAE? Ten rules that all marketers should know
The world is full of global brands. Which were never designed to be global brands? How to dominate the world is about how to beat them. This presentation adds insights from United Arab Emirates to the points raised by Simon Silvester Rule 1: Think Zeitgest - UAE has startled the world through its development and growth, [...]
Marketing Research sector: Tips for marketing research presentation
In all the years I spent in marketing research both as a client and as a research executive I have learned that presenting research is more of an art and is more complicated than it seems. I am suggesting a matrix in the light of my experience; hope it adds value to your daily jobs.
Public Sector Insight: Public Engagement in Public Sector
Recently Community engagement has reached an appraisable level of interest across public sector globally. There could be many reasons for this including success of Obama’s election campaign, strong conviction of USA, UK and Australian government towards public engagement, UN millennium development goals and technological advanced population.
I have tried to compile the learning’s from across the globe in this document (public engagement in public services), I hope you will find it useful.
Customer Trend: Post recession Consumer
We (you and I), people who are in the eye of the recession and were in the eye of the unrealistic boom are one of the most interesting consumer segment I have come across during my marketing career. We have witnessed wars, disasters, booms and crisis all in one lifetime. All this has shaped us as consumers, in the following presentation I am investigating the post-recession consumer. I believe the world is going through an optimism divide i.e. hopeful BIC (Brazil, India & China) vs. the rest of the world. The insecurities and the charged passion is changing marketing landscape.
Advertising sector: Future of Advertising and impact of technology – Part 3
Future is uncertain, unseen and for industry like advertising and marketing fairly challenging. Advertising is going through interesting times, social media hype has been blown out of proportion, and some have started to celebrate the death of TV and 30 second commercials.
Advertising Sector: Success elements for Social Media Companies in UAE
One question that I was asking myself for quite some time is what is I want to launch an internet concern, a social media company or something on the digital revolution lines in UAE. What will help me succeed? I am trying to answer that question in this blog entry, hope you will find it useful.
Consumer Trends – UAE digital media statistics
Facts that you should know about UAE digital landscape
Marketing Research Sector: Online marketing research – some key questions
Yesterday, I had a presentation at the social media forum regarding online marketing research. Following are key questions which were raised in the session plus in the recent survey which i conducted online about internet marketing research.
1. Is online marketing research cheap?
2. Conducting online marketing research
3. Upcoming trends
Author Info - Ayesha Saeed
I am a MARCOM enthusiast; I love insights and I thoroughly appreciate those who share the same passion.
I am sharing my personal opinions and thoughts through this blog, and I am always eager to hear feedback.
Feel free to drop me an email at Email Ayesha Saeed
Hope to hear from you soon. Have a pleasant day :o)Connect with me on Linked-in
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