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Customer Trend – Insights into the global youth

Young, strong, financially influential, globally connected. These are some of the attributes of young people of our times. With a cumulative purchasing power of $ 592 billion i.e. bigger than the economy of Switzerland, they are far more powerful and equally more capable of bringing radical change. Though the young today are more dynamic than their counterparts in yesteryears but the basic motivators stays the same.

Author Info - Ayesha Saeed

I am a MARCOM enthusiast; I love insights and I thoroughly appreciate those who share the same passion.

I am sharing my personal opinions and thoughts through this blog, and I am always eager to hear feedback.

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