Social Media

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Social Media Statistics in United Arab Emirates

By Anam Saeed ⋅ February 19, 2012 ⋅ Post a comment

Key questions this data raises:- Average ad-spend on social media per annum is AED 50,000 only. The question is, in a market where TV is extremely fragmented and print is very expensive what is stopping brands from exploring new media? Why no conventional brand is topping the chart? E-Commerce market of USD 2 [...]

Consumer Insight: Sally in Dubai and social media Part 2

By Ayesha Saeed - Consumer Insight Specialist ⋅ September 4, 2011 ⋅ Post a comment

In Jan, I wrote about the Sally in Dubai Blog which was at that time covered by Gulf News.The first question I had in my mind, was about the authenticity of the blog Today I somehow landed on this youtube video of Sally, have a look. “Sally is a hoax and so could be multiple [...]

Need a Job? Understand how recruiters use social media to find candidates.

By Ayesha Saeed - Consumer Insight Specialist ⋅ June 20, 2011 ⋅ 4 comments

Social media has revolutionized everything around us including the way we get hired. A recent surveyby Eurocom worldwide reveals that 38% of companies check social media profiles of potential employees I got a chance to discuss this issue with a leading international recruiter.Following are his thoughts on the subject. It takes talent to find talents… [...]

Customer Trend: What consumers are doing while you read this post? 21 social media stats

By Ayesha Saeed - Consumer Insight Specialist ⋅ January 30, 2011 ⋅ 3 comments

Statistics, that will make your hair stand. Sit down and watch the counter. This just shows how digital media is helping consumer insight manager in gathering data. http://www.personalizemedia.com/media/socmedcounter.swf

Consumer Insight: Sally in Dubai and social media

By Ayesha Saeed - Consumer Insight Specialist ⋅ January 13, 2011 ⋅ 2 comments

What Sally (a Filipina Maid) is telling the social media enthusiasts? I just saw an article about a blog by a Filipina maid in the Gulf-news. My first question is, is this blog by a maid in Dubai for real My first question is, is this blog by a maid in Dubai for real? [...]

Consumer Trends – UAE digital media statistics

By Ayesha Saeed - Consumer Insight Specialist ⋅ October 26, 2009 ⋅ 13 comments

Facts that you should know about UAE digital landscape

Customer Trend – Insights into the global youth

By Ayesha Saeed - Consumer Insight Specialist ⋅ October 14, 2009 ⋅ 3 comments

Young, strong, financially influential, globally connected. These are some of the attributes of young people of our times. With a cumulative purchasing power of $ 592 billion i.e. bigger than the economy of Switzerland, they are far more powerful and equally more capable of bringing radical change. Though the young today are more dynamic than their counterparts in yesteryears but the basic motivators stays the same.