Category Archives: UAE

Abu Dhabi Statistics conference 2013

I was thrilled to attend Abu Dhabi statistics conference 2013; a 2 day conference that revolved around data, data mining and collaborative efforts to manage and merge the data sets. My excitement has following reasons.

  1. To see that statistics is becoming more mainstream – the participation of members throughout the Gulf, far east Asia and Abu Dhabi government was a pleasant surprise
  2. Statisticians have finally decided to enter mainstream business. The approach of every presenter revolved around how information can assist ROIs.
  3. Data mining is being discussed at government level and intra-government level.
  4. My favorite session was importance of merging Admin data – not only because it was presented well, but because there was a direct relevance between how information impacted revenues, consumer and stakeholder satisfaction

 What is in it for us, the researchers?

  1. If you are working in Abu Dhabi, be prepared for a more visible SCAD.
  2. Have you ever considered, developing models of customer database? To explain more, have you ever developed a model whereby most of consumer information is not gathered through surveys but through cooperation and sharing of data within organizations, public sector and private sector? If not, start developing one now.
  3. Engage in discussions and conference that talks about open information networks. Lets’ collaborate – recommend names and institutes to operators like  IIR, Ted x dubai etc

Have a great day. Enjoy interpreting numbers till we meet again


P.S. I am a marketing researcher – and i earn my bread from business insights, KPIs, KRIs, ROIs, and all different types of whys. I juggle with numbers all the time. Sometimes I present them, sometime interpret them, sometime receive them. If you have any ideas, about upcoming seminars or some good blog about marketing research presentation and processes please let me know about them

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4 Truths About Emirati Consumers that you didnt know

I am intrigued about in-depth understanding of Emirati consumers. In my opinion, a lot of work can be done to improve our understanding of Emirati Consumers.  I have tried to analyze this segment in IBM Many eyes here is the link for the static image and the Java based live visualization

And this is following is the first draft of my understanding.

Emirati Consumer - Infographic (UAE (Dubai and Abu Dhabi)

Emirati Consumer – Insights

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Google Trends about Consumer Insight and Consumer Trend

I was just fooling around with Google trends about consumer insight and consumer trends. And I landed on following questions.

Key questions:

  • Increasing interest coming from India in consumer research and insight
  • Cognos Consumer Insight as the rising trend. Indicating IBM’s lead in analytics, and interest of Business sector in having in-house analytics
  • Why consumer trend as a term is popular only in USA?
  • Advertising and marketing in Britain relies more on consumer insight than the rest of the world?
  • Why UAE didn’t appear in any search worldwide, I was under the impression that research is getting more mainstream here?


Interest from India

Interest from India

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ESRI – GIS Conference Abu Dhabi 2012

Sometimes, very rarely, you feel great about Your choice of profession. Today is one of that for me.

I am currently attending an ESRI conference on GIS maps and how to integrate the data sets coming from user interaction, system administration etc for data driven decision making.

What has pleasantly surprised me is the interest of diversified set of audience ( CEOs, analysts, engineers, system administrator). And also the fact that public sector in Middle East is actually one of the key players who is using data sets. Don’t get me wrong, when I say GIS I not only mean Urban Planning etc. I also mean statistics Center and how are they using GIS. That’s what I think is cutting edge.

Looking at some of the technologies and software displayed here, it is not hard to say that very soon in Abu Dhabi’s public sector GIS maps will be one of the most common data visualization tool.

Some mouthwatering tools for you

Abu Dhabi Geoportal tool

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Data visualization future in Marketing Research

I started today with the typical Monday blues. (for those who don’t know, in Dubai we work on Sundays’)

Reports, tables, data sets started to pile up in my inbox and the brain just refused to work. So I went online and surfed through some of my favorite blogs & websites and landed on the results of WPPed Cream. And there is when I found something which can make your weekend a little brighter.

TNS Digital Life is the winner in the WPPed Cream, Consumer Insight section. I strongly recommend that you have a look at it, you might be pleasantly surprised with the data visualization and cross country comparisons.

Infographic – TNS Digital life UAE-Singapore

The second thing I observed that Kantar has a Creative Director….! Aziz Cami. I am delighted to know that Research companies have finally realized the importance of data visualization and presentation and this is a warmly welcomed move by Kantar. I hope others will soon follow. This indicates that in future, we expect to have a creative division in Agencies’ looking after syndicated data.  Finally. Continue reading

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How to evaluate a marketing research proposal for a public sector research project

We all know how to evaluate a marketing research firm for an FMCG project, white goods project or a consumer brand. But when it comes to marketing research project related to government/public sector projects the selection criteria changes and there is little written about it.

I think the following guide by ESOMAR on how to commission a marketing research project is quiet comprehensive. Plus this one on “How to hire a marketing research company” is also fairly practical. But in my opinion, the rules of the game change when a project for public sector is evaluated.

Here is the checklist of basic elements the marketing research or the consumer insight manager should look for

  • MR (Marketing Research) agency’s background (Liaison with ESOMAR, International Affiliations)
  • Comprehensiveness of Proposal
    • Understanding of the agency of your research objective. (HINT: look for areas where you can spot whether the agency is still treating your research objective as a private sector project or they understand that for you it is more about consumer and there is limited focus on competitive intelligence)
    • Sampling Methodology
    • Survey Instrument
    • Quality Controls
    • Analysis and reporting (Try and probe further here; maybe the agency is considering including variables raised by EFQM and/or other excellence related authorities. Maybe the agency is proposing to look further into your strategic plan so that they can align the results according to your performance reports. If yes, then this agency should be given a higher weightage as they are trying to display their understanding of public sector excellence models.) Continue reading

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Social Media Statistics in United Arab Emirates

Indicator TypeIndicator DescriptionYearUnitUAESource
E-commerceUAE Consumer Online Spent (e-commerce)2009Million $
E-commerceProjected UAE consumer’s online spend (E-commerce)2014Million $
Face bookNumber of face book users2011# Million2.3
Face bookFace book Penetration2011% of population45.09%
Social Media - Top Brands*NAT Geo AD2011Users #70,
Social Media - Top Brands*Emirates2011Users #69,
Social Media - Top Brands*Sony ME2011Users #64,
Social Media - Top Brands*Dubai Mall2011Users #56,
Social Media - Top Brands*Etisalat2011Users #51,
Social Media - Top Brands*Sultan Al Qassemi (personality)2011Users #46,
Social Media - Top Brands*Burger King UAE2011Users #37,
Social Media - Top Brands*Atlantis Dubai2011Users #23,
Social Media - Top Brands*Virgin Radio Dubai2011Users #23,
Social Media - Top Brands*Timeout Dubai2011Users #21,
Social Media - Top Brands*du2011Users #18,
Social Media - Top Brands*Standard Chartered UAE2011Users #17,
Social Media - Top Brands*Samsung Arabia2011Users #15,
Social Media - Top Brands*Aloft Abu Dhabi2011Users #14,
Social Media - Top Brands*Burj Khalifa2011Users #13,
Social Media - Top Brands*Dubbizle2011Users #12,
Social Media - Top Brands*City of life2011Users #11,
Social Media - Top Brands*Dubai one2011Users #11,
Social Media - Top Brands*DIFF2011Users #10,
Social Media - Top Brands*Motorola ME2011Users #10,
Social Media - Top Brands*Wild Wadi2011Users #10,
Social Media - Top Brands*Art Dubai2011Users #10,
Social Media - Top Brands*Just falafel2011Users #10,
Social Media - Top Brands*intercontinental DFC2011Users #10,
Social Media - Top Brands*gulf news2011Users #9,
Social Media - Top Brands*Goodgate2011Users #9,
Social Media - Top Brands*Zaatar W Zeit2011Users #8,
Social Media - Top Brands*GITEX2011Users #8,
Social Media - Top Brands*Jumeirah2011Users #8,
Social Media - Top Brands*Spot on PR2011Users #8,
Social Media - Top Brands*Mall of Emirates2011Users #7,
Social Media - Top Brands*Abu Dhabi film festival2011Users #7,
Social Media - Top Brands*The national2011Users #7,
Social Media - Top Brands*DJ Bliss2011Users #7,
Social Media - Top Brands*Groupon UAE2011Users #6,
Social Media - Top Brands*Ahlan magazine2011Users #6,
Social Media - Top Brands*Wild PEETA2011Users #5,
Social Media - Top Brands*Dubai 922011Users #5,
Social Media - Top Brands*Dubai cares2011Users #5,
Social Media - Top Brands*20 something2011Users #5,
Social Media - Top Brands*kitcsh cupcakes2011Users #5,
Social Media - Top Brands*American University of Sharjah2011Users #5,
Social Media - Top Brands*Nahel2011Users #5,
Social Media - Top Brands*Emiratweet2011Users #5,
Social Media - Top Brands*Volunteer Dubai2011Users #4,
Social Media - Top Brands*my radio 12011Users #4,
Social Media - Top Brands*Goumbook2011Users #4,
Social Media - Top Brands*tom gara2011Users #4,
Social Media - Top Brands*Emirates wildlife society2011Users #3,
Social Media - Top Brands*Dubai Metro2011Users #3,
Social Media - Top Brands*Yas Hotel2011Users #3,
Social Media - Top Brands*Narcysyt2011Users #3,
Social Media - Top Brands*Edarabia.com2011Users #3,
Social Media - Top Brands*Navcar.com2011Users #3,
Social Media - Top Brands*Abu Dhabi Art fair2011Users #3,
Social Media - Top Brands*Abbas Al lawati2011Users #3,
Social Media - Top Brands*Contender2011Users #2,
Social Media - Top Brands*Abu Dhabi university2011Users #2,
Social Media - Top Brands*Jessica Swann2011Users #2,
Social Media - Top Brands*F1 Abu Dhabi2011Users #2,
Social Media - Top Brands*Magnus Nystedt2011Users #2,
Social Media - Top Brands*Dubai Jazz Fest2011Users #2,
Social Media - Top Brands*Zayed university2011Users #2,
Social Media - Top Brands*Emirates 24/72011Users #2,
Social Media - Top Brands*RTA2011Users #2,
Social Media - Top Brands*Mashreq2011Users #2,
Social Media - Top Brands*Filipino rhythm dubai2011Users #2,
Social Media - Top Brands*David George Cosh2011Users #1,
Social Media - Top Brands*duplays2011Users #1,
Social Media - Top Brands*ADFC2011Users #1,
Social Media - Top Brands*Dubai autism centre2011Users #1,
Social Media - Top Brands*RAK bank2011Users #1,
Social Media - Top Brands*Aida al Busaidi2011Users #1,
Social Media - Top Brands*Ahdaaf2011Users #1,
Social Media - Top Brands*NYU Abu Dhabi2011Users #1,
Social Media - Top Brands*Damac properties2011Users #1,
Social Media - Top Brands*World Future energies summit2011Users #1,
Social Media - Top Brands*Coldwell Banker ME2011Users #1,
Social Media - Top Brands*Emirates foundation (Takatof)2011Users #1,
Social Media - Top Brands*Original Fitness2011Users #1,
Social Media - Top Brands*Masdar2011Users #1,
Social Media - Top Brands*ADIBF2011Users
Social Media - Top Brands*Emirates environmental group2011Users
Social Media - Top Brands*Asdaa2011Users
Social Media - Top Brands*Better homes2011Users
Social Media - Top Brands*fitness First2011Users
Social Media - Top Brands*Bee'ah2011Users
Social Media - Top Brands*Cicero Bernay2011Users
Social Media - Top Brands*Landmark2011Users
Social Media - Top Brands*H&K UAE2011Users
Social Media - Top Brands*Asteco2011Users
Social Media - Top Brands*Abu Dhabi Commercial Bank2011Users
Social Media - Top Brands*TRACCS2011Users
Social Media - Top Brands*Emirates NBD2011Users
Social Media - Category ScoresComm & Tech2011Users #160,
Social Media - Category ScoresDestinations2011Users #104,
Social Media - Category ScoresTV2011Users #101,
Social Media - Category ScoresTransportation2011Users #97,
Social Media - Category ScoresPublications2011Users #66,
Social Media - Category ScoresPersonalities2011Users #63,
Social Media - Category ScoresHospitality2011Users #59,
Social Media - Category ScoresOnline2011Users #58,
Social Media - Category ScoresRadio2011Users #54,
Social Media - Category ScoresEvents2011Users #49,
Social Media - Category ScoresF&B2011Users #33,
Social Media - Category ScoresHumanitarian2011Users #22,
Social Media - Category ScoresBanking2011Users #21,
Social Media - Category ScoresEducation2011Users #15,
Social Media - Category ScoresJournos2011Users #14,
Social Media - Category ScoresEnvironmental2011Users #11,
Social Media - Category ScoresPR Agencies2011Users #9,
Social Media - Category ScoresHealth & Fitness2011Users #7,
Social Media - Category ScoresReal Estate2011Users #3,

Key questions this data raises:-

  1. Average ad-spend on social media per annum is AED 50,000 only. The question is, in a market where TV is extremely fragmented and print is very expensive what is stopping brands from exploring new media? Continue reading

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Consumer Insight: Sally in Dubai and social media Part 2

In Jan, I wrote about the Sally in Dubai Blog which was at that time covered by Gulf News.The first question I had in my mind, was about the authenticity of the blog

Today I somehow landed on this youtube video of Sally, have a look.

“Sally is a hoax and so could be multiple other bloggers who are shaping consumers’ opinion. Will this effect consumers more than marketers or vice versa” Continue reading

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Need a Job? Use these 4 Social Media Tips to become a Recruiter Magnet

Social media has revolutionized everything around us including the way we get hired. A recent surveyby Eurocom worldwide reveals that 38% of companies check social media profiles of potential employees

I got a chance to discuss this issue with a leading international recruiter.Following are his thoughts on the subject.

It takes talent to find talents…

“I think what is more important to realize is how it can be used to review a potential candidate and gain insight into the person, their personality/style and potential as a candidate.” Victor Asanbe

This involves the following:

1. Review of Contact Lists: A review of their (candidate’s) contact list is it made up of peers, professionally relevant people, contacts that show an ability to grow a network throughout organizations, the industry, complementary fields etc at different levels. This is often a core competency required for many positions now, and using blogs to do just that, is an indication that a candidate can execute that effectively in a new role/company. An indication that someone is not building a professional network is disparate titles, industries etc, this could just be a social activity for them.

2. Review of involvement and contribution to groups – Involvement & contribution in groups; assess the relevance and contribution frequency. Often this is an indication of two areas – networking ability but also how readily they are likely to contribute to business areas outside their own within a team environment, do they contribute for the general good, or have a level of awareness that would translate into organizational awareness etc. This also helps a recruiter gain insight into management styles, knowledge and expertise – which is never a bad thing, it helps a great deal when it comes to considering a candidate and a match to the culture of a company

3. References – a review of references to see how they (candidate) fit with the roles. Do they come from clients (and these can be internal clients as well as external) – a third party client reference is of value – and perhaps a conversation that can be extended to gain even further understanding of the person concerned. For leadership roles, it’s also interesting to see references from team members that express what it was like to be part of the team lead by the individual. Of course, direct supervisor or references from “the boss” also fit nicely into this review. Colleague/peer references are easier to get and not as indicative to performance of the person.

4.Profile: Lastly, generally how are they using their profile to communicate who they are, their roles and areas of interest – the underlying structure – it used to be that we looked at a messy resume and assumed, messy person, now, we look at the on line profiles and do the same.

” I am not saying that every recruiter uses social media like this but what I can say is that I do, and although I don’t make all of my decisions on someone from this, these areas are all part of the process of assessing a potential candidate. I can also speak from experience in terms of being a recruiter, I know I certainly increased the number of contacts I had from people when I work, when I followed this sort of thought process myself.” Victor Asanbe

A little about the author:

Victor Asanbe: A leading International recruiter.  Based in London, he is handling recruitment in United Kingdom & EMEA (including Abu Dhabi). He specifically manages and recruits into the IT, Telecoms, Media, Research, MoD, Hedge fund, Sales and Marketing industries across UK & EMEA.

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10 Game-changing rules to rule Dubai Brand World

The world is full of global brands. Which were never designed to be global brands? How to dominate the world is about how to beat them.

This presentation adds insights from United Arab Emirates to the points raised by Simon Silvester

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