I was thrilled to attend Abu Dhabi statistics conference 2013; a 2 day conference that revolved around data, data mining and collaborative efforts to manage and merge the data sets. My excitement has following reasons.
Have a great day. Enjoy interpreting numbers till we meet again
I am intrigued about in-depth understanding of Emirati consumers. In my opinion, a lot of work can be done to improve our understanding of Emirati Consumers. I have tried to analyze this segment in IBM Many eyes here is the link for the static image and the Java based live visualization
And this is following is the first draft of my understanding.
Emirati Women Happy with lifestyle:
Emirati opinion about quality of life: http://www.emirates247.com/news/emirates/91-per-cent-of-citizens-happy-with-life-in-the-uae-survey-2012-08-14-1.471482
Very good Economic Survey by ADCED: http://www.adced.ae/imageCollection/EconomicReview/Issue/1014201061854536093750.pdf
Emirati Teen Spending: http://gulftoday.ae/portal/443c50ba-b2aa-4431-851f-9eafdf9c1e64.aspx
Sometimes, very rarely, you feel great about Your choice of profession. Today is one of that for me.
What has pleasantly surprised me is the interest of diversified set of audience ( CEOs, analysts, engineers, system administrator). And also the fact that public sector in Middle East is actually one of the key players who is using data sets. Don’t get me wrong, when I say GIS I not only mean Urban Planning etc. I also mean statistics Center and how are they using GIS. That’s what I think is cutting edge.
Some mouthwatering tools for you
Here are some pictures from the conference.
Here is an exciting press release about the MoU signed between ESRI and Abu Dhabi Govt. http://www.ameinfo.com/first-ever-government-wide-mou-abu-dhabi-322230. If you are working in Analytics within public sector of Abu Dhabi I assure you that good times are coming our way.
Have a great day.
I started today with the typical Monday blues. (for those who don’t know, in Dubai we work on Sundays’)
Reports, tables, data sets started to pile up in my inbox and the brain just refused to work. So I went online and surfed through some of my favorite blogs & websites and landed on the results of WPPed Cream. And there is when I found something which can make your weekend start a little brighter.
TNS Digital Life is the winner in the WPPed Cream, Consumer Insight section. I strongly recommend that you have a look at it, you might be pleasantly surprised with the data visualization and cross country comparisons.
The second thing I observed that Kantar has a Creative Director….! Aziz Cami. I am delighted to know that Research companies have finally realized the importance of data visualization and presentation and this is a warmly welcomed move by Kantar. I hope others will soon follow. This indicates that in future, we expect to have a creative division in Agencies’ looking after syndicated data. Finally.
And now have a look at the Text cloud of top 5 winners’ in Consumer Insights’ category and what I saw was that the focus is on presentation, value added, interactive, digital and contribution of new player Oracle. These key words hint at the trends in marketing research industry…..
Go on play with the data your self, it is available on IBM Many Eyes
We all know how to evaluate a marketing research firm for an FMCG project, white goods project or a consumer brand. But when it comes to marketing research project related to government/public sector projects the selection criteria changes and there is little written about it.
I think the following guide by ESOMAR on how to commission a marketing research project is quiet comprehensive. Plus this one on “How to hire a marketing research company” is also fairly practical. But in my opinion, the rules of the game change when a project for public sector is evaluated.
Here is the checklist of basic elements the marketing research or the consumer insight manager should look for
In case you are commissioning a large scale project, and you are meeting the teams in person make sure you rate the team on the following parameters
Here are some selected MR companies affiliated with ESOMAR that are working in United Arab Emirates (Dubai / Abu Dhabi)
Best of luck for your projects – Ayesha Saeed
|Indicator Type||Indicator Description||Year||Unit||UAE||Source|
|E-commerce||UAE Consumer Online Spent (e-commerce)||2009||Million $||19.6||Thenational.ae|
|E-commerce||Projected UAE consumers online spend (E-commerce)||2014||Million $||33.7||Thenational.ae|
|Face book||Number of face book users||2011||# Million||2.3|
|Face book||Face book Penetration||2011||% of population||45.09%|
|Social Media - Top Brands*||NAT Geo AD||2011||Users #||70,173||grafdom.com|
|Social Media - Top Brands*||Emirates||2011||Users #||69,950||grafdom.com|
|Social Media - Top Brands*||Sony ME||2011||Users #||64,910||grafdom.com|
|Social Media - Top Brands*||Dubai Mall||2011||Users #||56,529||grafdom.com|
|Social Media - Top Brands*||Etisalat||2011||Users #||51,048||grafdom.com|
|Social Media - Top Brands*||Sultan Al Qassemi (personality)||2011||Users #||46,525||grafdom.com|
|Social Media - Top Brands*||Burger King UAE||2011||Users #||37,042||grafdom.com|
|Social Media - Top Brands*||Atlantis Dubai||2011||Users #||23,638||grafdom.com|
|Social Media - Top Brands*||Virgin Radio Dubai||2011||Users #||23,570||grafdom.com|
|Social Media - Top Brands*||Timeout Dubai||2011||Users #||21,732||grafdom.com|
|Social Media - Top Brands*||du||2011||Users #||18,749||grafdom.com|
|Social Media - Top Brands*||Standard Chartered UAE||2011||Users #||17,310||grafdom.com|
|Social Media - Top Brands*||Samsung Arabia||2011||Users #||15,144||grafdom.com|
|Social Media - Top Brands*||Aloft Abu Dhabi||2011||Users #||14,114||grafdom.com|
|Social Media - Top Brands*||Burj Khalifa||2011||Users #||13,192||grafdom.com|
|Social Media - Top Brands*||Dubbizle||2011||Users #||12,845||grafdom.com|
|Social Media - Top Brands*||City of life||2011||Users #||11,671||grafdom.com|
|Social Media - Top Brands*||Dubai one||2011||Users #||11,425||grafdom.com|
|Social Media - Top Brands*||DIFF||2011||Users #||10,639||grafdom.com|
|Social Media - Top Brands*||Motorola ME||2011||Users #||10,538||grafdom.com|
|Social Media - Top Brands*||Wild Wadi||2011||Users #||10,397||grafdom.com|
|Social Media - Top Brands*||Art Dubai||2011||Users #||10,308||grafdom.com|
|Social Media - Top Brands*||Just falafel||2011||Users #||10,282||grafdom.com|
|Social Media - Top Brands*||intercontinental DFC||2011||Users #||10,114||grafdom.com|
|Social Media - Top Brands*||gulf news||2011||Users #||9,352||grafdom.com|
|Social Media - Top Brands*||Goodgate||2011||Users #||9,258||grafdom.com|
|Social Media - Top Brands*||Zaatar W Zeit||2011||Users #||8,914||grafdom.com|
|Social Media - Top Brands*||GITEX||2011||Users #||8,547||grafdom.com|
|Social Media - Top Brands*||Jumeirah||2011||Users #||8,137||grafdom.com|
|Social Media - Top Brands*||Spot on PR||2011||Users #||8,134||grafdom.com|
|Social Media - Top Brands*||Mall of Emirates||2011||Users #||7,931||grafdom.com|
|Social Media - Top Brands*||Abu Dhabi film festival||2011||Users #||7,725||grafdom.com|
|Social Media - Top Brands*||The national||2011||Users #||7,430||grafdom.com|
|Social Media - Top Brands*||DJ Bliss||2011||Users #||7,024||grafdom.com|
|Social Media - Top Brands*||Groupon UAE||2011||Users #||6,580||grafdom.com|
|Social Media - Top Brands*||Ahlan magazine||2011||Users #||6,557||grafdom.com|
|Social Media - Top Brands*||Wild PEETA||2011||Users #||5,954||grafdom.com|
|Social Media - Top Brands*||Dubai 92||2011||Users #||5,545||grafdom.com|
|Social Media - Top Brands*||Dubai cares||2011||Users #||5,527||grafdom.com|
|Social Media - Top Brands*||20 something||2011||Users #||5,320||grafdom.com|
|Social Media - Top Brands*||kitcsh cupcakes||2011||Users #||5,192||grafdom.com|
|Social Media - Top Brands*||American University of Sharjah||2011||Users #||5,128||grafdom.com|
|Social Media - Top Brands*||Nahel||2011||Users #||5,124||grafdom.com|
|Social Media - Top Brands*||Emiratweet||2011||Users #||5,092||grafdom.com|
|Social Media - Top Brands*||Volunteer Dubai||2011||Users #||4,705||grafdom.com|
|Social Media - Top Brands*||my radio 1||2011||Users #||4,576||grafdom.com|
|Social Media - Top Brands*||Goumbook||2011||Users #||4,544||grafdom.com|
|Social Media - Top Brands*||tom gara||2011||Users #||4,178||grafdom.com|
|Social Media - Top Brands*||Emirates wildlife society||2011||Users #||3,986||grafdom.com|
|Social Media - Top Brands*||Dubai Metro||2011||Users #||3,966||grafdom.com|
|Social Media - Top Brands*||Yas Hotel||2011||Users #||3,711||grafdom.com|
|Social Media - Top Brands*||Narcysyt||2011||Users #||3,594||grafdom.com|
|Social Media - Top Brands*||Edarabia.com||2011||Users #||3,272||grafdom.com|
|Social Media - Top Brands*||Navcar.com||2011||Users #||3,220||grafdom.com|
|Social Media - Top Brands*||Abu Dhabi Art fair||2011||Users #||3,139||grafdom.com|
|Social Media - Top Brands*||Abbas Al lawati||2011||Users #||3,094||grafdom.com|
|Social Media - Top Brands*||Contender||2011||Users #||2,876||grafdom.com|
|Social Media - Top Brands*||Abu Dhabi university||2011||Users #||2,753||grafdom.com|
|Social Media - Top Brands*||Jessica Swann||2011||Users #||2,736||grafdom.com|
|Social Media - Top Brands*||F1 Abu Dhabi||2011||Users #||2,694||grafdom.com|
|Social Media - Top Brands*||Magnus Nystedt||2011||Users #||2,684||grafdom.com|
|Social Media - Top Brands*||Dubai Jazz Fest||2011||Users #||2,667||grafdom.com|
|Social Media - Top Brands*||Zayed university||2011||Users #||2,530||grafdom.com|
|Social Media - Top Brands*||Emirates 24/7||2011||Users #||2,526||grafdom.com|
|Social Media - Top Brands*||RTA||2011||Users #||2,470||grafdom.com|
|Social Media - Top Brands*||Mashreq||2011||Users #||2,165||grafdom.com|
|Social Media - Top Brands*||Filipino rhythm dubai||2011||Users #||2,154||grafdom.com|
|Social Media - Top Brands*||David George Cosh||2011||Users #||1,991||grafdom.com|
|Social Media - Top Brands*||duplays||2011||Users #||1,858||grafdom.com|
|Social Media - Top Brands*||ADFC||2011||Users #||1,846||grafdom.com|
|Social Media - Top Brands*||Dubai autism centre||2011||Users #||1,827||grafdom.com|
|Social Media - Top Brands*||RAK bank||2011||Users #||1,720||grafdom.com|
|Social Media - Top Brands*||Aida al Busaidi||2011||Users #||1,506||grafdom.com|
|Social Media - Top Brands*||Ahdaaf||2011||Users #||1,439||grafdom.com|
|Social Media - Top Brands*||NYU Abu Dhabi||2011||Users #||1,396||grafdom.com|
|Social Media - Top Brands*||Damac properties||2011||Users #||1,372||grafdom.com|
|Social Media - Top Brands*||World Future energies summit||2011||Users #||1,221||grafdom.com|
|Social Media - Top Brands*||Coldwell Banker ME||2011||Users #||1,174||grafdom.com|
|Social Media - Top Brands*||Emirates foundation (Takatof)||2011||Users #||1,104||grafdom.com|
|Social Media - Top Brands*||Original Fitness||2011||Users #||1,022||grafdom.com|
|Social Media - Top Brands*||Masdar||2011||Users #||1,001||grafdom.com|
|Social Media - Top Brands*||ADIBF||2011||Users #||954||grafdom.com|
|Social Media - Top Brands*||Emirates environmental group||2011||Users #||879||grafdom.com|
|Social Media - Top Brands*||Asdaa||2011||Users #||789||grafdom.com|
|Social Media - Top Brands*||Better homes||2011||Users #||746||grafdom.com|
|Social Media - Top Brands*||fitness First||2011||Users #||737||grafdom.com|
|Social Media - Top Brands*||Bee'ah||2011||Users #||694||grafdom.com|
|Social Media - Top Brands*||Cicero Bernay||2011||Users #||559||grafdom.com|
|Social Media - Top Brands*||Landmark||2011||Users #||331||grafdom.com|
|Social Media - Top Brands*||H&K UAE||2011||Users #||232||grafdom.com|
|Social Media - Top Brands*||Asteco||2011||Users #||221||grafdom.com|
|Social Media - Top Brands*||Abu Dhabi Commercial Bank||2011||Users #||186||grafdom.com|
|Social Media - Top Brands*||TRACCS||2011||Users #||168||grafdom.com|
|Social Media - Top Brands*||Emirates NBD||2011||Users #||118||grafdom.com|
|Social Media - Category Scores||Comm & Tech||2011||Users #||160,389||grafdom.com|
|Social Media - Category Scores||Destinations||2011||Users #||104,751||grafdom.com|
|Social Media - Category Scores||TV||2011||Users #||101,115||grafdom.com|
|Social Media - Category Scores||Transportation||2011||Users #||97,837||grafdom.com|
|Social Media - Category Scores||Publications||2011||Users #||66,781||grafdom.com|
|Social Media - Category Scores||Personalities||2011||Users #||63,741||grafdom.com|
|Social Media - Category Scores||Hospitality||2011||Users #||59,714||grafdom.com|
|Social Media - Category Scores||Online||2011||Users #||58,126||grafdom.com|
|Social Media - Category Scores||Radio||2011||Users #||54,883||grafdom.com|
|Social Media - Category Scores||Events||2011||Users #||49,740||grafdom.com|
|Social Media - Category Scores||F&B||2011||Users #||33,242||grafdom.com|
|Social Media - Category Scores||Humanitarian||2011||Users #||22,421||grafdom.com|
|Social Media - Category Scores||Banking||2011||Users #||21,499||grafdom.com|
|Social Media - Category Scores||Education||2011||Users #||15,079||grafdom.com|
|Social Media - Category Scores||Journos||2011||Users #||14,683||grafdom.com|
|Social Media - Category Scores||Environmental||2011||Users #||11,104||grafdom.com|
|Social Media - Category Scores||PR Agencies||2011||Users #||9,882||grafdom.com|
|Social Media - Category Scores||Health & Fitness||2011||Users #||7,932||grafdom.com|
|Social Media - Category Scores||Real Estate||2011||Users #||3,844||grafdom.com|
All the data, is also consolidated in UAE databank . UAE databank, is a project of www.customertrendlog.com which aims at combining all the scattered data of UAE consumer in one place. Contact us if you would like to submit or discover any indicator about UAE consumer.
Author Info: Anam Saeed is an emerging marketing research executive with a knack to explore new age media. She has developed content for multiple local and international clients. Based out of South Asia she brings a perspective of developing markets in her research studies.
Today I somehow landed on this youtube video of Sally, have a look.
“Sally is a hoax and so could be multiple other bloggers who are shaping consumers’ opinion. Will this effect consumers more than marketers or vice versa”
What does this video tells you as a marketer.”
Social media has revolutionized everything around us including the way we get hired. A recent surveyby Eurocom worldwide reveals that 38% of companies check social media profiles of potential employees
I got a chance to discuss this issue with a leading international recruiter.Following are his thoughts on the subject.
It takes talent to find talents…
“I think what is more important to realize is how it can be used to review a potential candidate and gain insight into the person, their personality/style and potential as a candidate.” Victor Asanbe
This involves the following:
1. Review of Contact Lists: A review of their (candidate’s) contact list is it made up of peers, professionally relevant people, contacts that show an ability to grow a network throughout organizations, the industry, complementary fields etc at different levels. This is often a core competency required for many positions now, and using blogs to do just that, is an indication that a candidate can execute that effectively in a new role/company. An indication that someone is not building a professional network is disparate titles, industries etc, this could just be a social activity for them.
2. Review of involvement and contribution to groups – Involvement & contribution in groups; assess the relevance and contribution frequency. Often this is an indication of two areas – networking ability but also how readily they are likely to contribute to business areas outside their own within a team environment, do they contribute for the general good, or have a level of awareness that would translate into organizational awareness etc. This also helps a recruiter gain insight into management styles, knowledge and expertise – which is never a bad thing, it helps a great deal when it comes to considering a candidate and a match to the culture of a company
3. References - a review of references to see how they (candidate) fit with the roles. Do they come from clients (and these can be internal clients as well as external) – a third party client reference is of value – and perhaps a conversation that can be extended to gain even further understanding of the person concerned. For leadership roles, it’s also interesting to see references from team members that express what it was like to be part of the team lead by the individual. Of course, direct supervisor or references from “the boss” also fit nicely into this review. Colleague/peer references are easier to get and not as indicative to performance of the person.
5.Profile: Lastly, generally how are they using their profile to communicate who they are, their roles and areas of interest – the underlying structure – it used to be that we looked at a messy resume and assumed, messy person, now, we look at the on line profiles and do the same.
“ I am not saying that every recruiter uses social media like this but what I can say is that I do, and although I don’t make all of my decisions on someone from this, these areas are all part of the process of assessing a potential candidate. I can also speak from experience in terms of being a recruiter, I know I certainly increased the number of contacts I had from people when I work, when I followed this sort of thought process myself.” Victor
Victor Asanbe: A leading International recruiter. Based in London, he is handling recruitment in United Kingdom & EMEA (including Abu Dhabi). He specifically manages and recruits into the IT, Telecoms, Media, Research, MoD, Hedge fund, Sales and Marketing industries across UK & EMEA.
The world is full of global brands. Which were never designed to be global brands? How to dominate the world is about how to beat them.
Rule 1: Think Zeitgest - UAE has startled the world through its development and growth, brands should capitalize that
Rule 2: Think Trial – UAE is a paradise of retail outlets, think trial to all the young audience and the expats that have recently arrived
Rule 3: Think Visual – When 208 nationalities combine speaking multiple languages, the language of your brand should be visual
Rule 4: Think Youthquake – UAE population has an average age of 27, you should connect to the young & rising.
Rule 5: Think Small – UAE is getting green, your brand should be saving on paper and all avoidable wastes because you love environment
Rule 6: Think Print – The media in UAE is print, followed by digital. Think visual, body copy and go crazy
Rule 7: Think Fast – People are on the move, fads are coming and going and where the hell is your brand? Move fast because if you will not your competition will
Rule 8: Think Cultural Neutrality – So many cultures, so many languages but one dream — Dubai Dream
Rule 9: Think Kiasu – Ambition charges UAE population & your brand should fuel it
Rule 10: Think Mobile 200% penetration rate of mobiles asks brand to evolve through modern technology
Brand Mantra: In UAE brand should capture human imagination, and should capture it faster than human imagination