Customer Trend Log
UAE
Social Media Statistics in United Arab Emirates
Key questions this data raises:- Average ad-spend on social media per annum is AED 50,000 only. The question is, in a market where TV is extremely fragmented and print is very expensive what is stopping brands from exploring new media? Why no conventional brand is topping the chart? E-Commerce market of USD 2 [...]
Consumer Insight: Sally in Dubai and social media Part 2
In Jan, I wrote about the Sally in Dubai Blog which was at that time covered by Gulf News.The first question I had in my mind, was about the authenticity of the blog Today I somehow landed on this youtube video of Sally, have a look. “Sally is a hoax and so could be multiple [...]
Need a Job? Understand how recruiters use social media to find candidates.
Social media has revolutionized everything around us including the way we get hired. A recent surveyby Eurocom worldwide reveals that 38% of companies check social media profiles of potential employees I got a chance to discuss this issue with a leading international recruiter.Following are his thoughts on the subject. It takes talent to find talents… [...]
How to build a brand in UAE? Ten rules that all marketers should know
The world is full of global brands. Which were never designed to be global brands? How to dominate the world is about how to beat them. This presentation adds insights from United Arab Emirates to the points raised by Simon Silvester Rule 1: Think Zeitgest - UAE has startled the world through its development and growth, [...]
UAE customer Trend: 6 questions that TGI (Target group Index report) raises about UAE Food market
TGI 2011 product book aims at providing percentage penetration of multiple product categories in different countries. What I have done in the following table is that I have compared penetration of food products in UAE with countries that have scored high in that category. Product Category % Usage UAE Country with highest Consumption % Usage [...]
Consumer Insight: Sally in Dubai and social media
What Sally (a Filipina Maid) is telling the social media enthusiasts? I just saw an article about a blog by a Filipina maid in the Gulf-news. My first question is, is this blog by a maid in Dubai for real My first question is, is this blog by a maid in Dubai for real? [...]
UAE Trends: Twitter users and their share of voice
I was intrigued by the news that Klout, a startup that helps people measure how influential they are across a variety of social media sites, announced today that it has scored $8.5 million in a round of funding led by Kleiner Perkins. And I thought why I don’t come up with such ideas, ever? Anyways, [...]
Consumer Insight: How blackberry ban will affect UAE consumer
The United Arab Emirates is to block sending e-mails, accessing the internet, and delivering instant messages to other Blackberry handsets – BBC, for more news on UAE Blackberry ban “Blackberry ban in UAE: Good news for Iphone and a bad news for middle class mobile internet surfers” Here are some statistics which should be considered [...]
Consumer Insight: UAE dictionary of change
Change has always been the only constant, especially in the United Arab Emirates. A country which is only 39 years old but has attracted global attention in terms of growth rates, construction marvels and is leading the region on many fronts.
Following are a couple of thoughts on activities/projects which will probably bring some major changes in the media consumption and marketing front of UAE.
The three big changes that I have identified are
• Content creation
• Abu-Dhabi getting traction
• Increased connectivity
I have uploaded my views on slide-share FYR. Hope you find them useful
Consumer insight: Purchase habits of UAE consumer
I have received multiple requests from people who are seeking trends and insights (facts and figures) into UAE consumer. Before we move toward more meaningful insights it is important to know some basic facts, following is the compilation of few basic facts. Hope it will add value to your daily jobs.
Author Info - Ayesha Saeed
I am a MARCOM enthusiast; I love insights and I thoroughly appreciate those who share the same passion.
I am sharing my personal opinions and thoughts through this blog, and I am always eager to hear feedback.
Feel free to drop me an email at Email Ayesha Saeed
Hope to hear from you soon. Have a pleasant day :o)Connect with me on Linked-in
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