I was thrilled to attend Abu Dhabi statistics conference 2013; a 2 day conference that revolved around data, data mining and collaborative efforts to manage and merge the data sets. My excitement has following reasons.
To see that statistics is becoming more mainstream – the participation of members throughout the Gulf, far east Asia and Abu Dhabi government was a pleasant surprise
Statisticians have finally decided to enter mainstream business. The approach of every presenter revolved around how information can assist ROIs.
Data mining is being discussed at government level and intra-government level.
My favorite session was importance of merging Admin data – not only because it was presented well, but because there was a direct relevance between how information impacted revenues, consumer and stakeholder satisfaction
What is in it for us, the researchers?
If you are working in Abu Dhabi, be prepared for a more visible SCAD.
Have you ever considered, developing models of customer database? To explain more, have you ever developed a model whereby most of consumer information is not gathered through surveys but through cooperation and sharing of data within organizations, public sector and private sector? If not, start developing one now.
Engage in discussions and conference that talks about open information networks. Lets’ collaborate – recommend names and institutes to operators like IIR, Ted x dubai etc
Have a great day. Enjoy interpreting numbers till we meet again
I am intrigued about in-depth understanding of Emirati consumers. In my opinion, a lot of work can be done to improve our understanding of Emirati Consumers. I have tried to analyze this segment in IBM Many eyes here is the link for the static image and the Java based live visualization
And this is following is the first draft of my understanding.
Sometimes, very rarely, you feel great about Your choice of profession. Today is one of that for me.
I am currently attending an ESRI conference on GIS maps and how to integrate the data sets coming from user interaction, system administration etc for data driven decision making.
What has pleasantly surprised me is the interest of diversified set of audience ( CEOs, analysts, engineers, system administrator). And also the fact that public sector in Middle East is actually one of the key players who is using data sets. Don’t get me wrong, when I say GIS I not only mean Urban Planning etc. I also mean statistics Center and how are they using GIS. That’s what I think is cutting edge.
Looking at some of the technologies and software displayed here, it is not hard to say that very soon in Abu Dhabi’s public sector GIS maps will be one of the most common data visualization tool.
I started today with the typical Monday blues. (for those who don’t know, in Dubai we work on Sundays’)
Reports, tables, data sets started to pile up in my inbox and the brain just refused to work. So I went online and surfed through some of my favorite blogs & websites and landed on the results of WPPed Cream. And there is when I found something which can make your weekend a little brighter.
TNS Digital Life is the winner in the WPPed Cream, Consumer Insight section. I strongly recommend that you have a look at it, you might be pleasantly surprised with the data visualization and cross country comparisons.
Infographic – TNS Digital life UAE-Singapore
The second thing I observed that Kantar has a Creative Director….! Aziz Cami. I am delighted to know that Research companies have finally realized the importance of data visualization and presentation and this is a warmly welcomed move by Kantar. I hope others will soon follow. This indicates that in future, we expect to have a creative division in Agencies’ looking after syndicated data. Finally. Continue reading →
We all know how to evaluate a marketing research firm for an FMCG project, white goods project or a consumer brand. But when it comes to marketing research project related to government/public sector projects the selection criteria changes and there is little written about it.
Here is the checklist of basic elements the marketing research or the consumer insight manager should look for
MR (Marketing Research) agency’s background (Liaison with ESOMAR, International Affiliations)
Comprehensiveness of Proposal
Understanding of the agency of your research objective. (HINT: look for areas where you can spot whether the agency is still treating your research objective as a private sector project or they understand that for you it is more about consumer and there is limited focus on competitive intelligence)
Analysis and reporting (Try and probe further here; maybe the agency is considering including variables raised by EFQM and/or other excellence related authorities. Maybe the agency is proposing to look further into your strategic plan so that they can align the results according to your performance reports. If yes, then this agency should be given a higher weightage as they are trying to display their understanding of public sector excellence models.) Continue reading →
Average ad-spend on social media per annum is AED 50,000 only. The question is, in a market where TV is extremely fragmented and print is very expensive what is stopping brands from exploring new media? Continue reading →
I got a chance to discuss this issue with a leading international recruiter.Following are his thoughts on the subject.
It takes talent to find talents…
“I think what is more important to realize is how it can be used to review a potential candidate and gain insight into the person, their personality/style and potential as a candidate.” Victor Asanbe
This involves the following:
1. Review of Contact Lists: A review of their (candidate’s) contact list is it made up of peers, professionally relevant people, contacts that show an ability to grow a network throughout organizations, the industry, complementary fields etc at different levels. This is often a core competency required for many positions now, and using blogs to do just that, is an indication that a candidate can execute that effectively in a new role/company. An indication that someone is not building a professional network is disparate titles, industries etc, this could just be a social activity for them.
2. Review of involvement and contribution to groups – Involvement & contribution in groups; assess the relevance and contribution frequency. Often this is an indication of two areas – networking ability but also how readily they are likely to contribute to business areas outside their own within a team environment, do they contribute for the general good, or have a level of awareness that would translate into organizational awareness etc. This also helps a recruiter gain insight into management styles, knowledge and expertise – which is never a bad thing, it helps a great deal when it comes to considering a candidate and a match to the culture of a company
3. References- a review of references to see how they (candidate) fit with the roles. Do they come from clients (and these can be internal clients as well as external) – a third party client reference is of value – and perhaps a conversation that can be extended to gain even further understanding of the person concerned. For leadership roles, it’s also interesting to see references from team members that express what it was like to be part of the team lead by the individual. Of course, direct supervisor or references from “the boss” also fit nicely into this review. Colleague/peer references are easier to get and not as indicative to performance of the person.
4.Profile: Lastly, generally how are they using their profile to communicate who they are, their roles and areas of interest – the underlying structure – it used to be that we looked at a messy resume and assumed, messy person, now, we look at the on line profiles and do the same.
” I am not saying that every recruiter uses social media like this but what I can say is that I do, and although I don’t make all of my decisions on someone from this, these areas are all part of the process of assessing a potential candidate. I can also speak from experience in terms of being a recruiter, I know I certainly increased the number of contacts I had from people when I work, when I followed this sort of thought process myself.” Victor Asanbe
A little about the author:
Victor Asanbe: A leading International recruiter. Based in London, he is handling recruitment in United Kingdom & EMEA (including Abu Dhabi). He specifically manages and recruits into the IT, Telecoms, Media, Research, MoD, Hedge fund, Sales and Marketing industries across UK & EMEA.