Customer Trend Log

Consumer insight: Purchase habits of UAE consumer

I have received multiple requests from people who are seeking trends and insights (facts and figures) into UAE consumer. Before we move toward more meaningful insights it is important to know some basic facts, following is the compilation of few basic facts. Hope it will add value to your daily jobs.

Advertising sector: Future of Advertising & impact of technology – Part 2

In the next decade, agencies and holding companies will spend less time fitting into the traditional mold of an ad agency and more time focusing on consumer data and new media. Martin Sorrell – WPP’s chief

Our strategy is summed up in one sentence: new markets, new media, and consumer insight,” Sorrell said in recent interviews. If I go through the my blog previous entry on future of advertising and impact of technology and also the tag cloud of Martin Sorrell’s interview. Following are the key take outs

Measurable = Quantifiable
Interactive = Involve-able

What is the implication of all this for UAE?

Advertising Sector: Success elements for Social Media Companies in UAE

One question that I was asking myself for quite some time is what is I want to launch an internet concern, a social media company or something on the digital revolution lines in UAE. What will help me succeed? I am trying to answer that question in this blog entry, hope you will find it useful.

Consumer Insight: Insights into UAE consumer – part 1

In one of the recent forums that I attended I had a pleasure to listen to Martin Newland and one point which he made was that people are extremely content hungry and with more and more crappy & ripped off information that revolves around them. The more they want to have useful nuggets of knowledge, valid argument.

Let’s explore how it applies to brands in UAE.

Consumer Trends – UAE digital media statistics

Facts that you should know about UAE digital landscape

Marketing Research Sector: Online marketing research – some key questions

Yesterday, I had a presentation at the social media forum regarding online marketing research. Following are key questions which were raised in the session plus in the recent survey which i conducted online about internet marketing research.
1. Is online marketing research cheap?
2. Conducting online marketing research
3. Upcoming trends

Customer Trend – Insights into the global youth

Young, strong, financially influential, globally connected. These are some of the attributes of young people of our times. With a cumulative purchasing power of $ 592 billion i.e. bigger than the economy of Switzerland, they are far more powerful and equally more capable of bringing radical change. Though the young today are more dynamic than their counterparts in yesteryears but the basic motivators stays the same.