Consumer Insight: How blackberry ban will affect UAE consumer

The United Arab Emirates is to block sending e-mails, accessing the internet, and delivering instant messages to other Blackberry handsets – BBC, for more news on UAE Blackberry ban

in : Good news for Iphone and a bad news for middle class mobile internet surfers”

Here are some statistics which should be considered before understanding the effect of ban.

  1. UAE tops Arab world for mobile phone penetration rates, the rate for users in the UAE stood at 193.5 percent, followed by Saudi Arabia with a rate of 165.5 percent. (Note: Saudia Arabia has also announced a freeze on blackberry services)
  2. “BlackBerry plans represent a substantial part of that (mobile data); while the operators don’t give exact numbers, Etisalat confirmed to me last week that 15% of its were on mobile data plans, which include BlackBerry.  It’s so widely used, that of that fifteen percent, BlackBerry comprises the largest single part – as much as 10% of the total mobile subscriber base in the UAE”. Informa Media & Telecoms senior analyst Matthew Reed told Arabian Business

Impact on UAE

  1. YPEs, business professionals and B2B users are directly affected with the current policy change, as they are the prime target audience for the handset.
  2. Sale of blackberry will drop which will cause an increase in the sales of Iphone. As UAE mobile web surfers have already favored apple Iphone, while Nokia is unable to tap a considerable market share in UAE and in MENA
  3. Telecom operators of other countries might benefit from this step. As in other countries continuing to provide such services, users who believe that such services are indispensible to their business or lifestyle may be tempted to use the roaming facilities of such players. “Roaming charges in India are pretty cheap,” said an Indian expatriate in the UAE who currently uses the BlackBerry email service extensively for business purposes. “I am going to get the cheapest Indian SIM card and use it here”
  4. Iphone price is an entry barrier for Blackberry users and thus small scale users will opt for other solutions for wi-fi internet. It can possibly be the wi-fi internet offer of Etisalat.
  5. Mobile commerce and mobile access to social networking sites will be directly affected as these are one of the key activities of mobile internet users.

 

From Consumer Insights with Ayesha Saeed

Additional readings

  1. Economist report on Blackberry in UAE
  2. Report on mobile usage in UAE 
  3. RIM provides the terms and conditions demanded by TRA to USA, UK & China.
  4. Governments around the world has security concerns on Blackberry
  5. Most people use mobile internet to access social networking sites in USA

Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Yahoo Buzz | Newsvine

Press This

Email to a friend

If you enjoyed this post, make sure you subscribe to my RSS feed!

Related posts

2 Responses to Consumer Insight: How blackberry ban will affect UAE consumer

  1. Pingback: Tweets that mention Consumer Insight: How blackberry ban will affect UAE consumer « Consumer Insights with Ayesha Saeed -- Topsy.com

  2. The article doesn’t take into account three key facts:
    a- What were the mobile & internet usage patterns before blackberry?
    b- why this ban has been imposed
    c- Internet usage is not directly simply connected to internet and iphone is not the only solution for this ban

Hello!! what do you think, let me know