| Indicator Type | Indicator Description | Year | Unit | UAE | Source |
|---|---|---|---|---|---|
| E-commerce | UAE Consumer Online Spent (e-commerce) | 2009 | Million $ | 19.6 | Thenational.ae |
| E-commerce | Projected UAE consumers online spend (E-commerce) | 2014 | Million $ | 33.7 | Thenational.ae |
| Face book | Number of face book users | 2011 | # Million | 2.3 | |
| Face book | Face book Penetration | 2011 | % of population | 45.09% | |
| Social Media - Top Brands* | NAT Geo AD | 2011 | Users # | 70,173 | grafdom.com |
| Social Media - Top Brands* | Emirates | 2011 | Users # | 69,950 | grafdom.com |
| Social Media - Top Brands* | Sony ME | 2011 | Users # | 64,910 | grafdom.com |
| Social Media - Top Brands* | Dubai Mall | 2011 | Users # | 56,529 | grafdom.com |
| Social Media - Top Brands* | Etisalat | 2011 | Users # | 51,048 | grafdom.com |
| Social Media - Top Brands* | Sultan Al Qassemi (personality) | 2011 | Users # | 46,525 | grafdom.com |
| Social Media - Top Brands* | Burger King UAE | 2011 | Users # | 37,042 | grafdom.com |
| Social Media - Top Brands* | Atlantis Dubai | 2011 | Users # | 23,638 | grafdom.com |
| Social Media - Top Brands* | Virgin Radio Dubai | 2011 | Users # | 23,570 | grafdom.com |
| Social Media - Top Brands* | Timeout Dubai | 2011 | Users # | 21,732 | grafdom.com |
| Social Media - Top Brands* | du | 2011 | Users # | 18,749 | grafdom.com |
| Social Media - Top Brands* | Standard Chartered UAE | 2011 | Users # | 17,310 | grafdom.com |
| Social Media - Top Brands* | Samsung Arabia | 2011 | Users # | 15,144 | grafdom.com |
| Social Media - Top Brands* | Aloft Abu Dhabi | 2011 | Users # | 14,114 | grafdom.com |
| Social Media - Top Brands* | Burj Khalifa | 2011 | Users # | 13,192 | grafdom.com |
| Social Media - Top Brands* | Dubbizle | 2011 | Users # | 12,845 | grafdom.com |
| Social Media - Top Brands* | City of life | 2011 | Users # | 11,671 | grafdom.com |
| Social Media - Top Brands* | Dubai one | 2011 | Users # | 11,425 | grafdom.com |
| Social Media - Top Brands* | DIFF | 2011 | Users # | 10,639 | grafdom.com |
| Social Media - Top Brands* | Motorola ME | 2011 | Users # | 10,538 | grafdom.com |
| Social Media - Top Brands* | Wild Wadi | 2011 | Users # | 10,397 | grafdom.com |
| Social Media - Top Brands* | Art Dubai | 2011 | Users # | 10,308 | grafdom.com |
| Social Media - Top Brands* | Just falafel | 2011 | Users # | 10,282 | grafdom.com |
| Social Media - Top Brands* | intercontinental DFC | 2011 | Users # | 10,114 | grafdom.com |
| Social Media - Top Brands* | gulf news | 2011 | Users # | 9,352 | grafdom.com |
| Social Media - Top Brands* | Goodgate | 2011 | Users # | 9,258 | grafdom.com |
| Social Media - Top Brands* | Zaatar W Zeit | 2011 | Users # | 8,914 | grafdom.com |
| Social Media - Top Brands* | GITEX | 2011 | Users # | 8,547 | grafdom.com |
| Social Media - Top Brands* | Jumeirah | 2011 | Users # | 8,137 | grafdom.com |
| Social Media - Top Brands* | Spot on PR | 2011 | Users # | 8,134 | grafdom.com |
| Social Media - Top Brands* | Mall of Emirates | 2011 | Users # | 7,931 | grafdom.com |
| Social Media - Top Brands* | Abu Dhabi film festival | 2011 | Users # | 7,725 | grafdom.com |
| Social Media - Top Brands* | The national | 2011 | Users # | 7,430 | grafdom.com |
| Social Media - Top Brands* | DJ Bliss | 2011 | Users # | 7,024 | grafdom.com |
| Social Media - Top Brands* | Groupon UAE | 2011 | Users # | 6,580 | grafdom.com |
| Social Media - Top Brands* | Ahlan magazine | 2011 | Users # | 6,557 | grafdom.com |
| Social Media - Top Brands* | Wild PEETA | 2011 | Users # | 5,954 | grafdom.com |
| Social Media - Top Brands* | Dubai 92 | 2011 | Users # | 5,545 | grafdom.com |
| Social Media - Top Brands* | Dubai cares | 2011 | Users # | 5,527 | grafdom.com |
| Social Media - Top Brands* | 20 something | 2011 | Users # | 5,320 | grafdom.com |
| Social Media - Top Brands* | kitcsh cupcakes | 2011 | Users # | 5,192 | grafdom.com |
| Social Media - Top Brands* | American University of Sharjah | 2011 | Users # | 5,128 | grafdom.com |
| Social Media - Top Brands* | Nahel | 2011 | Users # | 5,124 | grafdom.com |
| Social Media - Top Brands* | Emiratweet | 2011 | Users # | 5,092 | grafdom.com |
| Social Media - Top Brands* | Volunteer Dubai | 2011 | Users # | 4,705 | grafdom.com |
| Social Media - Top Brands* | my radio 1 | 2011 | Users # | 4,576 | grafdom.com |
| Social Media - Top Brands* | Goumbook | 2011 | Users # | 4,544 | grafdom.com |
| Social Media - Top Brands* | tom gara | 2011 | Users # | 4,178 | grafdom.com |
| Social Media - Top Brands* | Emirates wildlife society | 2011 | Users # | 3,986 | grafdom.com |
| Social Media - Top Brands* | Dubai Metro | 2011 | Users # | 3,966 | grafdom.com |
| Social Media - Top Brands* | Yas Hotel | 2011 | Users # | 3,711 | grafdom.com |
| Social Media - Top Brands* | Narcysyt | 2011 | Users # | 3,594 | grafdom.com |
| Social Media - Top Brands* | Edarabia.com | 2011 | Users # | 3,272 | grafdom.com |
| Social Media - Top Brands* | Navcar.com | 2011 | Users # | 3,220 | grafdom.com |
| Social Media - Top Brands* | Abu Dhabi Art fair | 2011 | Users # | 3,139 | grafdom.com |
| Social Media - Top Brands* | Abbas Al lawati | 2011 | Users # | 3,094 | grafdom.com |
| Social Media - Top Brands* | Contender | 2011 | Users # | 2,876 | grafdom.com |
| Social Media - Top Brands* | Abu Dhabi university | 2011 | Users # | 2,753 | grafdom.com |
| Social Media - Top Brands* | Jessica Swann | 2011 | Users # | 2,736 | grafdom.com |
| Social Media - Top Brands* | F1 Abu Dhabi | 2011 | Users # | 2,694 | grafdom.com |
| Social Media - Top Brands* | Magnus Nystedt | 2011 | Users # | 2,684 | grafdom.com |
| Social Media - Top Brands* | Dubai Jazz Fest | 2011 | Users # | 2,667 | grafdom.com |
| Social Media - Top Brands* | Zayed university | 2011 | Users # | 2,530 | grafdom.com |
| Social Media - Top Brands* | Emirates 24/7 | 2011 | Users # | 2,526 | grafdom.com |
| Social Media - Top Brands* | RTA | 2011 | Users # | 2,470 | grafdom.com |
| Social Media - Top Brands* | Mashreq | 2011 | Users # | 2,165 | grafdom.com |
| Social Media - Top Brands* | Filipino rhythm dubai | 2011 | Users # | 2,154 | grafdom.com |
| Social Media - Top Brands* | David George Cosh | 2011 | Users # | 1,991 | grafdom.com |
| Social Media - Top Brands* | duplays | 2011 | Users # | 1,858 | grafdom.com |
| Social Media - Top Brands* | ADFC | 2011 | Users # | 1,846 | grafdom.com |
| Social Media - Top Brands* | Dubai autism centre | 2011 | Users # | 1,827 | grafdom.com |
| Social Media - Top Brands* | RAK bank | 2011 | Users # | 1,720 | grafdom.com |
| Social Media - Top Brands* | Aida al Busaidi | 2011 | Users # | 1,506 | grafdom.com |
| Social Media - Top Brands* | Ahdaaf | 2011 | Users # | 1,439 | grafdom.com |
| Social Media - Top Brands* | NYU Abu Dhabi | 2011 | Users # | 1,396 | grafdom.com |
| Social Media - Top Brands* | Damac properties | 2011 | Users # | 1,372 | grafdom.com |
| Social Media - Top Brands* | World Future energies summit | 2011 | Users # | 1,221 | grafdom.com |
| Social Media - Top Brands* | Coldwell Banker ME | 2011 | Users # | 1,174 | grafdom.com |
| Social Media - Top Brands* | Emirates foundation (Takatof) | 2011 | Users # | 1,104 | grafdom.com |
| Social Media - Top Brands* | Original Fitness | 2011 | Users # | 1,022 | grafdom.com |
| Social Media - Top Brands* | Masdar | 2011 | Users # | 1,001 | grafdom.com |
| Social Media - Top Brands* | ADIBF | 2011 | Users # | 954 | grafdom.com |
| Social Media - Top Brands* | Emirates environmental group | 2011 | Users # | 879 | grafdom.com |
| Social Media - Top Brands* | Asdaa | 2011 | Users # | 789 | grafdom.com |
| Social Media - Top Brands* | Better homes | 2011 | Users # | 746 | grafdom.com |
| Social Media - Top Brands* | fitness First | 2011 | Users # | 737 | grafdom.com |
| Social Media - Top Brands* | Bee'ah | 2011 | Users # | 694 | grafdom.com |
| Social Media - Top Brands* | Cicero Bernay | 2011 | Users # | 559 | grafdom.com |
| Social Media - Top Brands* | Landmark | 2011 | Users # | 331 | grafdom.com |
| Social Media - Top Brands* | H&K UAE | 2011 | Users # | 232 | grafdom.com |
| Social Media - Top Brands* | Asteco | 2011 | Users # | 221 | grafdom.com |
| Social Media - Top Brands* | Abu Dhabi Commercial Bank | 2011 | Users # | 186 | grafdom.com |
| Social Media - Top Brands* | TRACCS | 2011 | Users # | 168 | grafdom.com |
| Social Media - Top Brands* | Emirates NBD | 2011 | Users # | 118 | grafdom.com |
| Social Media - Category Scores | Comm & Tech | 2011 | Users # | 160,389 | grafdom.com |
| Social Media - Category Scores | Destinations | 2011 | Users # | 104,751 | grafdom.com |
| Social Media - Category Scores | TV | 2011 | Users # | 101,115 | grafdom.com |
| Social Media - Category Scores | Transportation | 2011 | Users # | 97,837 | grafdom.com |
| Social Media - Category Scores | Publications | 2011 | Users # | 66,781 | grafdom.com |
| Social Media - Category Scores | Personalities | 2011 | Users # | 63,741 | grafdom.com |
| Social Media - Category Scores | Hospitality | 2011 | Users # | 59,714 | grafdom.com |
| Social Media - Category Scores | Online | 2011 | Users # | 58,126 | grafdom.com |
| Social Media - Category Scores | Radio | 2011 | Users # | 54,883 | grafdom.com |
| Social Media - Category Scores | Events | 2011 | Users # | 49,740 | grafdom.com |
| Social Media - Category Scores | F&B | 2011 | Users # | 33,242 | grafdom.com |
| Social Media - Category Scores | Humanitarian | 2011 | Users # | 22,421 | grafdom.com |
| Social Media - Category Scores | Banking | 2011 | Users # | 21,499 | grafdom.com |
| Social Media - Category Scores | Education | 2011 | Users # | 15,079 | grafdom.com |
| Social Media - Category Scores | Journos | 2011 | Users # | 14,683 | grafdom.com |
| Social Media - Category Scores | Environmental | 2011 | Users # | 11,104 | grafdom.com |
| Social Media - Category Scores | PR Agencies | 2011 | Users # | 9,882 | grafdom.com |
| Social Media - Category Scores | Health & Fitness | 2011 | Users # | 7,932 | grafdom.com |
| Social Media - Category Scores | Real Estate | 2011 | Users # | 3,844 | grafdom.com |
Key questions this data raises:-
- Average ad-spend on social media per annum is AED 50,000 only. The question is, in a market where TV is extremely fragmented and print is very expensive what is stopping brands from exploring new media?
- Why no conventional brand is topping the chart?
- E-Commerce market of USD 2 billion and still we don’t see anything about www.souq.com , this raises the question about the rating calculation.
- Is share of subscribers a good indicator, or we should explore more into user sentiment, loyalty and spending
All the data, is also consolidated in UAE databank . UAE databank, is a project of www.customertrendlog.com which aims at combining all the scattered data of UAE consumer in one place. Contact us if you would like to submit or discover any indicator about UAE consumer.
Author Info: Anam Saeed is an emerging marketing research executive with a knack to explore new age media. She has developed content for multiple local and international clients. Based out of South Asia she brings a perspective of developing markets in her research studies.
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Nice article
Posted by Amlin David | February 23, 2012, 4:27 amThanks a lot :p
Posted by Ayesha Saeed - Consumer Insight Specialist | May 15, 2012, 9:01 pm