Social Media Statistics in United Arab Emirates

Indicator TypeIndicator DescriptionYearUnitUAESource
E-commerceUAE Consumer Online Spent (e-commerce)2009Million $19.6Thenational.ae
E-commerceProjected UAE consumer’s online spend (E-commerce)2014Million $33.7Thenational.ae
Face bookNumber of face book users2011# Million2.3
Face bookFace book Penetration2011% of population45.09%
Social Media - Top Brands*NAT Geo AD2011Users #70,173grafdom.com
Social Media - Top Brands*Emirates2011Users #69,950grafdom.com
Social Media - Top Brands*Sony ME2011Users #64,910grafdom.com
Social Media - Top Brands*Dubai Mall2011Users #56,529grafdom.com
Social Media - Top Brands*Etisalat2011Users #51,048grafdom.com
Social Media - Top Brands*Sultan Al Qassemi (personality)2011Users #46,525grafdom.com
Social Media - Top Brands*Burger King UAE2011Users #37,042grafdom.com
Social Media - Top Brands*Atlantis Dubai2011Users #23,638grafdom.com
Social Media - Top Brands*Virgin Radio Dubai2011Users #23,570grafdom.com
Social Media - Top Brands*Timeout Dubai2011Users #21,732grafdom.com
Social Media - Top Brands*du2011Users #18,749grafdom.com
Social Media - Top Brands*Standard Chartered UAE2011Users #17,310grafdom.com
Social Media - Top Brands*Samsung Arabia2011Users #15,144grafdom.com
Social Media - Top Brands*Aloft Abu Dhabi2011Users #14,114grafdom.com
Social Media - Top Brands*Burj Khalifa2011Users #13,192grafdom.com
Social Media - Top Brands*Dubbizle2011Users #12,845grafdom.com
Social Media - Top Brands*City of life2011Users #11,671grafdom.com
Social Media - Top Brands*Dubai one2011Users #11,425grafdom.com
Social Media - Top Brands*DIFF2011Users #10,639grafdom.com
Social Media - Top Brands*Motorola ME2011Users #10,538grafdom.com
Social Media - Top Brands*Wild Wadi2011Users #10,397grafdom.com
Social Media - Top Brands*Art Dubai2011Users #10,308grafdom.com
Social Media - Top Brands*Just falafel2011Users #10,282grafdom.com
Social Media - Top Brands*intercontinental DFC2011Users #10,114grafdom.com
Social Media - Top Brands*gulf news2011Users #9,352grafdom.com
Social Media - Top Brands*Goodgate2011Users #9,258grafdom.com
Social Media - Top Brands*Zaatar W Zeit2011Users #8,914grafdom.com
Social Media - Top Brands*GITEX2011Users #8,547grafdom.com
Social Media - Top Brands*Jumeirah2011Users #8,137grafdom.com
Social Media - Top Brands*Spot on PR2011Users #8,134grafdom.com
Social Media - Top Brands*Mall of Emirates2011Users #7,931grafdom.com
Social Media - Top Brands*Abu Dhabi film festival2011Users #7,725grafdom.com
Social Media - Top Brands*The national2011Users #7,430grafdom.com
Social Media - Top Brands*DJ Bliss2011Users #7,024grafdom.com
Social Media - Top Brands*Groupon UAE2011Users #6,580grafdom.com
Social Media - Top Brands*Ahlan magazine2011Users #6,557grafdom.com
Social Media - Top Brands*Wild PEETA2011Users #5,954grafdom.com
Social Media - Top Brands*Dubai 922011Users #5,545grafdom.com
Social Media - Top Brands*Dubai cares2011Users #5,527grafdom.com
Social Media - Top Brands*20 something2011Users #5,320grafdom.com
Social Media - Top Brands*kitcsh cupcakes2011Users #5,192grafdom.com
Social Media - Top Brands*American University of Sharjah2011Users #5,128grafdom.com
Social Media - Top Brands*Nahel2011Users #5,124grafdom.com
Social Media - Top Brands*Emiratweet2011Users #5,092grafdom.com
Social Media - Top Brands*Volunteer Dubai2011Users #4,705grafdom.com
Social Media - Top Brands*my radio 12011Users #4,576grafdom.com
Social Media - Top Brands*Goumbook2011Users #4,544grafdom.com
Social Media - Top Brands*tom gara2011Users #4,178grafdom.com
Social Media - Top Brands*Emirates wildlife society2011Users #3,986grafdom.com
Social Media - Top Brands*Dubai Metro2011Users #3,966grafdom.com
Social Media - Top Brands*Yas Hotel2011Users #3,711grafdom.com
Social Media - Top Brands*Narcysyt2011Users #3,594grafdom.com
Social Media - Top Brands*Edarabia.com2011Users #3,272grafdom.com
Social Media - Top Brands*Navcar.com2011Users #3,220grafdom.com
Social Media - Top Brands*Abu Dhabi Art fair2011Users #3,139grafdom.com
Social Media - Top Brands*Abbas Al lawati2011Users #3,094grafdom.com
Social Media - Top Brands*Contender2011Users #2,876grafdom.com
Social Media - Top Brands*Abu Dhabi university2011Users #2,753grafdom.com
Social Media - Top Brands*Jessica Swann2011Users #2,736grafdom.com
Social Media - Top Brands*F1 Abu Dhabi2011Users #2,694grafdom.com
Social Media - Top Brands*Magnus Nystedt2011Users #2,684grafdom.com
Social Media - Top Brands*Dubai Jazz Fest2011Users #2,667grafdom.com
Social Media - Top Brands*Zayed university2011Users #2,530grafdom.com
Social Media - Top Brands*Emirates 24/72011Users #2,526grafdom.com
Social Media - Top Brands*RTA2011Users #2,470grafdom.com
Social Media - Top Brands*Mashreq2011Users #2,165grafdom.com
Social Media - Top Brands*Filipino rhythm dubai2011Users #2,154grafdom.com
Social Media - Top Brands*David George Cosh2011Users #1,991grafdom.com
Social Media - Top Brands*duplays2011Users #1,858grafdom.com
Social Media - Top Brands*ADFC2011Users #1,846grafdom.com
Social Media - Top Brands*Dubai autism centre2011Users #1,827grafdom.com
Social Media - Top Brands*RAK bank2011Users #1,720grafdom.com
Social Media - Top Brands*Aida al Busaidi2011Users #1,506grafdom.com
Social Media - Top Brands*Ahdaaf2011Users #1,439grafdom.com
Social Media - Top Brands*NYU Abu Dhabi2011Users #1,396grafdom.com
Social Media - Top Brands*Damac properties2011Users #1,372grafdom.com
Social Media - Top Brands*World Future energies summit2011Users #1,221grafdom.com
Social Media - Top Brands*Coldwell Banker ME2011Users #1,174grafdom.com
Social Media - Top Brands*Emirates foundation (Takatof)2011Users #1,104grafdom.com
Social Media - Top Brands*Original Fitness2011Users #1,022grafdom.com
Social Media - Top Brands*Masdar2011Users #1,001grafdom.com
Social Media - Top Brands*ADIBF2011Users #954grafdom.com
Social Media - Top Brands*Emirates environmental group2011Users #879grafdom.com
Social Media - Top Brands*Asdaa2011Users #789grafdom.com
Social Media - Top Brands*Better homes2011Users #746grafdom.com
Social Media - Top Brands*fitness First2011Users #737grafdom.com
Social Media - Top Brands*Bee'ah2011Users #694grafdom.com
Social Media - Top Brands*Cicero Bernay2011Users #559grafdom.com
Social Media - Top Brands*Landmark2011Users #331grafdom.com
Social Media - Top Brands*H&K UAE2011Users #232grafdom.com
Social Media - Top Brands*Asteco2011Users #221grafdom.com
Social Media - Top Brands*Abu Dhabi Commercial Bank2011Users #186grafdom.com
Social Media - Top Brands*TRACCS2011Users #168grafdom.com
Social Media - Top Brands*Emirates NBD2011Users #118grafdom.com
Social Media - Category ScoresComm & Tech2011Users #160,389grafdom.com
Social Media - Category ScoresDestinations2011Users #104,751grafdom.com
Social Media - Category ScoresTV2011Users #101,115grafdom.com
Social Media - Category ScoresTransportation2011Users #97,837grafdom.com
Social Media - Category ScoresPublications2011Users #66,781grafdom.com
Social Media - Category ScoresPersonalities2011Users #63,741grafdom.com
Social Media - Category ScoresHospitality2011Users #59,714grafdom.com
Social Media - Category ScoresOnline2011Users #58,126grafdom.com
Social Media - Category ScoresRadio2011Users #54,883grafdom.com
Social Media - Category ScoresEvents2011Users #49,740grafdom.com
Social Media - Category ScoresF&B2011Users #33,242grafdom.com
Social Media - Category ScoresHumanitarian2011Users #22,421grafdom.com
Social Media - Category ScoresBanking2011Users #21,499grafdom.com
Social Media - Category ScoresEducation2011Users #15,079grafdom.com
Social Media - Category ScoresJournos2011Users #14,683grafdom.com
Social Media - Category ScoresEnvironmental2011Users #11,104grafdom.com
Social Media - Category ScoresPR Agencies2011Users #9,882grafdom.com
Social Media - Category ScoresHealth & Fitness2011Users #7,932grafdom.com
Social Media - Category ScoresReal Estate2011Users #3,844grafdom.com

Key questions this data raises:-

  1. Average ad-spend on social media per annum is AED 50,000 only. The question is, in a market where TV is extremely fragmented and print is very expensive what is stopping brands from exploring new media?
  2. Why no conventional brand is topping the chart?
  3. E-Commerce market of USD 2 billion and still we don’t see anything about www.souq.com , this raises the question about the rating calculation.
  4. Is share of subscribers a good indicator, or we should explore more into user sentiment, loyalty and spending

All the data, is also consolidated in UAE databank . , is a project of www.customertrendlog.com which aims at combining all the scattered data of UAE consumer in one place. Contact us if you would like to submit or discover any indicator about UAE consumer.

Marketing Research & Content Management ExecutiveAuthor Info: Anam Saeed is an emerging executive with a knack to explore new age media. She has developed content for multiple local and international clients. Based out of South Asia she brings a perspective of developing markets in her research studies.

 

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