Customer Trend Log
Understanding Consumer – Blog from Dubai
chewing gum
UAE customer Trend: 6 questions that TGI (Target group Index report) raises about UAE Food market
TGI 2011 product book aims at providing percentage penetration of multiple product categories in different countries.
What I have done in the following table is that I have compared penetration of food products in UAE with countries that have scored high in that category.
| Product Category | % Usage UAE | Country with highest Consumption | % Usage |
| Baby or Junior Food | 14% | Croatia & Slovenia | 36% |
| Mineral Water | 98% | Bahrain | 95% |
| Chewing Gum | 63% | Iran | 82% |
| Colas | 72% | Philippines | 94% |
| Oils for Cooking and Salad (Main Shoppers) | 94% | Almost all countries have above 90% except South Korea | 50% |
| Potato Crisps and Potato Snacks | 83% | Kuwait | 87% |
| Fizzy Soft / Energy Drinks (excluding Colas) | 85% | Denmark | 89% |
| Ice Cream | 90% | Denmark | 98% |
| Instant Coffee | 61% | Israel | 80% |
| Ready-to-Drink Fruit and Vegetable Juices | 91% | Denmark | 93% |
| Tomato Ketchup | 90% | Philippines | 96% |
| Mayonnaise | 64% | Venezuela | 96% |
| Soup | 65% | USA | 89% |
| Tea (Loose and Bags, including Fruit and Herbal Tea) | 93% | Indonesia & Poland | 98% |
| Yoghurt | 94% | Iran | 98% |
Now this data set poses following questions
- Is UAE market of Colas smaller than the market of Fizzy drink/energy drinks?
- Cola market is smaller than ready to drink fruit and vegetable juices? If yes, then Almarai, Al Ain juices and other such brands have done a good job
- Obesity in UAE is rising, maybe because of 83% penetration of potato crisps?
- Why Chewing Gum penetration is only 63%?
- If South Koreans are not using oil for cooking than what are they using, because that might lead to low level of obesity?
- Is there a room for expansion in Mayonnaise or soup market in UAE, considering the eating habits of majority?
The sampling details for TGI-UAE market are as follow
- UAE 15+
- 8 urban cities
- Sample Size 5,000
- Jul 2009 – Dec 2009
If you have more questions and want to contact TGI group directly, you can drop them an email at enquiries@globaltgi.com
Author Info - Ayesha Saeed
I love discovering insights and through this blog I am trying to share the discoveries and the process of the discovery.
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