Consumer Insight

This tag is associated with 6 posts

Consumer Insight: Sally in Dubai and social media Part 2

By Ayesha Saeed - Consumer Insight Specialist ⋅ September 4, 2011 ⋅ Post a comment

In Jan, I wrote about the Sally in Dubai Blog which was at that time covered by Gulf News.The first question I had in my mind, was about the authenticity of the blog Today I somehow landed on this youtube video of Sally, have a look. “Sally is a hoax and so could be multiple [...]

Customer Trend: What consumers are doing while you read this post? 21 social media stats

By Ayesha Saeed - Consumer Insight Specialist ⋅ January 30, 2011 ⋅ 3 comments

Statistics, that will make your hair stand. Sit down and watch the counter. This just shows how digital media is helping consumer insight manager in gathering data. http://www.personalizemedia.com/media/socmedcounter.swf

Consumer Insight: Sally in Dubai and social media

By Ayesha Saeed - Consumer Insight Specialist ⋅ January 13, 2011 ⋅ 2 comments

What Sally (a Filipina Maid) is telling the social media enthusiasts? I just saw an article about a blog by a Filipina maid in the Gulf-news. My first question is, is this blog by a maid in Dubai for real My first question is, is this blog by a maid in Dubai for real? [...]

Consumer Insight: How blackberry ban will affect UAE consumer

By Ayesha Saeed - Consumer Insight Specialist ⋅ August 3, 2010 ⋅ 2 comments

The United Arab Emirates is to block sending e-mails, accessing the internet, and delivering instant messages to other Blackberry handsets – BBC, for more news on UAE Blackberry ban “Blackberry ban in UAE: Good news for Iphone and a bad news for middle class mobile internet surfers” Here are some statistics which should be considered [...]

Public Sector Insight: Why Community Engagement is so complicated in Government sector

By Ayesha Saeed - Consumer Insight Specialist ⋅ March 21, 2010 ⋅ Post a comment

The difficulties are in deciding the depth of involvement, definition of community, and the time-frame of community involvement and in some countries it also includes the platform for involvement. The article explores the problems from a birds’ eye viewpoint

Customer Trend: Post recession Consumer

By Ayesha Saeed - Consumer Insight Specialist ⋅ February 4, 2010 ⋅ 2 comments

We (you and I), people who are in the eye of the recession and were in the eye of the unrealistic boom are one of the most interesting consumer segment I have come across during my marketing career. We have witnessed wars, disasters, booms and crisis all in one lifetime. All this has shaped us as consumers, in the following presentation I am investigating the post-recession consumer. I believe the world is going through an optimism divide i.e. hopeful BIC (Brazil, India & China) vs. the rest of the world. The insecurities and the charged passion is changing marketing landscape.