Tag Archives: consumer

Consumer Insight: Sally in Dubai and social media

What Sally (a Filipina Maid) is telling the social media enthusiasts? I just saw an article about a blog by a Filipina maid in the Gulf-news.

My first question is, is this blog by a maid in Dubai for real??

My first question is, is this blog by a maid in Dubai for real? If it is, then it is time to ask the following questions

  • Depth and breadth of social media in UAE – from face book to blogger, how many do we have? What are the numbers? What are they doing? And how can they be accessed & influenced? I compiled some statistics on social media users in UAE but this needs to be updated and expanded.
  •  Work ethics and social media guidelines – This young lady is the first drop of water, now magnify this to the workforce in UAE. Key Question companies need to ask from themselves is when will I be developing my social media usage guidelines, will I be developing them at all? Example of social media guidelines
  •  This Filipina lady is a lesson in blogging – I think copyblogger should present it as a case study; this blog caught the eye of press despite of poor language, no proper training in headline development etc.

Key questions she has asked

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Consumer Insight: How blackberry ban will affect UAE consumer

The United Arab Emirates is to block sending e-mails, accessing the internet, and delivering instant messages to other Blackberry handsets – BBC, for more news on UAE Blackberry ban

“Blackberry ban in UAE: Good news for Iphone and a bad news for middle class mobile internet surfers”

Here are some statistics which should be considered before understanding the effect of Blackberry ban.

  1. UAE tops Arab world for mobile phone penetration rates, the rate for mobile phone users in the UAE stood at 193.5 percent, followed by Saudi Arabia with a rate of 165.5 percent. (Note: Saudia Arabia has also announced a freeze on blackberry services)
  2. “BlackBerry plans represent a substantial part of that (mobile data); while the operators don’t give exact numbers, Etisalat confirmed to me last week that 15% of its mobile subscribers were on mobile data plans, which include BlackBerry.  It’s so widely used, that of that fifteen percent, BlackBerry comprises the largest single part – as much as 10% of the total mobile subscriber base in the UAE”. Informa Media & Telecoms senior analyst Matthew Reed told Arabian Business

Impact on UAE Consumer

  1. YPEs, business professionals and B2B users are directly affected with the current policy change, as they are the prime target audience for the handset.
  2. Sale of blackberry will drop which will cause an increase in the sales of Iphone. As UAE mobile web surfers have already favored apple Iphone, while Nokia is unable to tap a considerable market share in UAE and in MENA
  3. Telecom operators of other countries might benefit from this step. As telecom operators in other countries continuing to provide such services, users who believe that such services are indispensible to their business or lifestyle may be tempted to use the roaming facilities of such players. “Roaming charges in India are pretty cheap,” said an Indian expatriate in the UAE who currently uses the BlackBerry email service extensively for business purposes. “I am going to get the cheapest Indian SIM card and use it here”
  4. Iphone price is an entry barrier for Blackberry users and thus small scale users will opt for other solutions for wi-fi internet. It can possibly be the wi-fi internet offer of Etisalat.
  5. Mobile commerce and mobile access to social networking sites will be directly affected as these are one of the key activities of mobile internet users.

 

From Consumer Insights with Ayesha Saeed

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Advertising Sector: Success elements for Social Media Companies in UAE

One question that I was asking myself for quite some time is what is I want to launch an internet concern, a social media company or something on the digital revolution lines in UAE. What will help me succeed? I am trying to answer that question in this blog entry, hope you will find it useful.

Question 1 – Why consider launching a digital company in UAE

UAE has the purchase potential: Per capita income is $54,430 , E-commerce in UAE to hit $36bn by 2010 this is bigger than the whole economy of Lebanon.Credit cards are everywhere so online purchase is not an issue and probably this is why the online retail sphere in UAE is constantly growing

UAE is ready for digital revolution: it is the top ranking Arab state in terms of e-readiness, 3 out of 5 people in UAE have internet access. UAE is a world leader in terms of mobile lines per person, with almost 2 phones lines per person. (There were 1.5 million 3G handsets in UAE in 2008)

For more more statistics on UAE internet penetration  (previous blog entry) 

Now let us see what the key consumer-desires in UAE are and how can we leverage those: -

Here is a detailed presentation, FYR.

View more documents from Ayesha Saeed.
  • Recognition: UAE and people in UAE have an uncontrollable urge to be recognized. Capitalize that.
  • Identity, Personality and Cultural Uniqueness: From Government to a common Emirati, everyone is keen to maintain the unique Emirati identity
    • Maintain the Identity : Learn from leading Arab online communities maktoob , travian , UAE women network or follow the guidelines chalked out for brand Abu-Dhabi
    • Language: Arabic. The journey of culture, identity and heritage begins from there. (plus, language will help you fit-in well with Arabic speakers)
    • Segmentation: Create activity groups of and for Emiratis. Provide Emiratis some form of exclusivity 
  • Empower Youth: Government is investing a lot in UAEs youth and is promoting a culture that will enable their Youth to lead from the front in today’s competitive world
    • Enable: Be an enabler; either by connecting, providing knowledge, providing ideas, facilitating education. Enlighten / connect / update / Equip / provide voice etc
    • Encourage: Occasionally and/or regularly encourage offline and online activities through your social media that helps youngsters at UAE to be heard at international level
  • UAE is a business hub. 
    • Help the entrepreneurs interact, exchange knowledge, and use it as a platform to revolutionize their business. Better yet, promote SMEs

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