Dubai

This tag is associated with 5 posts

Social Media Statistics in United Arab Emirates

By Anam Saeed ⋅ February 19, 2012 ⋅ Post a comment

Key questions this data raises:- Average ad-spend on social media per annum is AED 50,000 only. The question is, in a market where TV is extremely fragmented and print is very expensive what is stopping brands from exploring new media? Why no conventional brand is topping the chart? E-Commerce market of USD 2 [...]

How to build a brand in UAE? Ten rules that all marketers should know

By Ayesha Saeed - Consumer Insight Specialist ⋅ March 2, 2011 ⋅ One comment

The world is full of global brands. Which were never designed to be global brands? How to dominate the world is about how to beat them. This presentation adds insights from United Arab Emirates to the points raised by Simon Silvester Rule 1: Think Zeitgest - UAE has startled the world through its development and growth, [...]

UAE customer Trend: 6 questions that TGI (Target group Index report) raises about UAE Food market

By Ayesha Saeed - Consumer Insight Specialist ⋅ February 8, 2011 ⋅ Post a comment

TGI 2011 product book aims at providing percentage penetration of multiple product categories in different countries. What I have done in the following table is that I have compared penetration of food products in UAE with countries that have scored high in that category. Product Category % Usage UAE Country with highest Consumption % Usage [...]

Consumer Insight: Sally in Dubai and social media

By Ayesha Saeed - Consumer Insight Specialist ⋅ January 13, 2011 ⋅ 2 comments

What Sally (a Filipina Maid) is telling the social media enthusiasts? I just saw an article about a blog by a Filipina maid in the Gulf-news. My first question is, is this blog by a maid in Dubai for real My first question is, is this blog by a maid in Dubai for real? [...]

Advertising Sector: Success elements for Social Media Companies in UAE

By Ayesha Saeed - Consumer Insight Specialist ⋅ November 4, 2009 ⋅ Post a comment

One question that I was asking myself for quite some time is what is I want to launch an internet concern, a social media company or something on the digital revolution lines in UAE. What will help me succeed? I am trying to answer that question in this blog entry, hope you will find it useful.