Tag Archives: Dubai

Consumer Insight: Sally in Dubai and social media

What Sally (a Filipina Maid) is telling the social media enthusiasts? I just saw an article about a blog by a Filipina maid in the Gulf-news.

My first question is, is this blog by a maid in Dubai for real??

My first question is, is this blog by a maid in Dubai for real? If it is, then it is time to ask the following questions

  • Depth and breadth of social media in UAE – from face book to blogger, how many do we have? What are the numbers? What are they doing? And how can they be accessed & influenced? I compiled some statistics on social media users in UAE but this needs to be updated and expanded.
  •  Work ethics and social media guidelines – This young lady is the first drop of water, now magnify this to the workforce in UAE. Key Question companies need to ask from themselves is when will I be developing my social media usage guidelines, will I be developing them at all? Example of social media guidelines
  •  This Filipina lady is a lesson in blogging – I think copyblogger should present it as a case study; this blog caught the eye of press despite of poor language, no proper training in headline development etc.

Key questions she has asked

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Customer Insight: Marketing to Muslims

We are living in a world where almost 1 out of every 5 person is a Muslim. The degree to which they practice religion is subject to debate, but the fact that is important to understand that Muslims are too big a niche to be ignored.

  • According to JWT Muslims are Britain’s biggest untapped Niche (ref: article on tapping Muslim community)
  • When British banking  giant HSBC began offering Islamic banking practices in Malaysia, it was surprised that more than half of its customers were non-Muslim (business week article on Islamic banks )

We need to explore more powerful means to tap into this segment. I am sharing a presentation that elaborates my POV.

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Advertising Sector: Success elements for Social Media Companies in UAE

One question that I was asking myself for quite some time is what is I want to launch an internet concern, a social media company or something on the digital revolution lines in UAE. What will help me succeed? I am trying to answer that question in this blog entry, hope you will find it useful.

Question 1 – Why consider launching a digital company in UAE

UAE has the purchase potential: Per capita income is $54,430 , E-commerce in UAE to hit $36bn by 2010 this is bigger than the whole economy of Lebanon.Credit cards are everywhere so online purchase is not an issue and probably this is why the online retail sphere in UAE is constantly growing

UAE is ready for digital revolution: it is the top ranking Arab state in terms of e-readiness, 3 out of 5 people in UAE have internet access. UAE is a world leader in terms of mobile lines per person, with almost 2 phones lines per person. (There were 1.5 million 3G handsets in UAE in 2008)

For more more statistics on UAE internet penetration  (previous blog entry) 

Now let us see what the key consumer-desires in UAE are and how can we leverage those: -

Here is a detailed presentation, FYR.

View more documents from Ayesha Saeed.
  • Recognition: UAE and people in UAE have an uncontrollable urge to be recognized. Capitalize that.
  • Identity, Personality and Cultural Uniqueness: From Government to a common Emirati, everyone is keen to maintain the unique Emirati identity
    • Maintain the Identity : Learn from leading Arab online communities maktoob , travian , UAE women network or follow the guidelines chalked out for brand Abu-Dhabi
    • Language: Arabic. The journey of culture, identity and heritage begins from there. (plus, language will help you fit-in well with Arabic speakers)
    • Segmentation: Create activity groups of and for Emiratis. Provide Emiratis some form of exclusivity 
  • Empower Youth: Government is investing a lot in UAEs youth and is promoting a culture that will enable their Youth to lead from the front in today’s competitive world
    • Enable: Be an enabler; either by connecting, providing knowledge, providing ideas, facilitating education. Enlighten / connect / update / Equip / provide voice etc
    • Encourage: Occasionally and/or regularly encourage offline and online activities through your social media that helps youngsters at UAE to be heard at international level
  • UAE is a business hub. 
    • Help the entrepreneurs interact, exchange knowledge, and use it as a platform to revolutionize their business. Better yet, promote SMEs

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