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Why poets, artists, movie makers manage to find the right insight and consumer insight managers can’t?
I stumbled upon a poem recently (jawab-e-shikwa by Allama Iqbal) while listening to Shirely Bassey’s playlist on youtube. It struck me, and it struck me bad…how come they managed to spot the right insight and were able to touch hearts and why me (a regular consumer insight manager) can’t? Here is my take onto this. As [...]
Infographic – Key insights into Gen Y
Gen Y today accounts for 1/3rd of consumer base, it is important to understand what defines this generation and how they perceive their personal & professional lives. Hopefully this infographic will help Sources: Deloitte Research Study Wikipedia History of Social Media What Gen Y Really Wants World population History of Apple Rise of [...]
Author Info - Ayesha Saeed
I am a MARCOM enthusiast; I love insights and I thoroughly appreciate those who share the same passion.
I am sharing my personal opinions and thoughts through this blog, and I am always eager to hear feedback.
Feel free to drop me an email at Email Ayesha Saeed
Hope to hear from you soon. Have a pleasant day :o)Connect with me on Linked-in
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