I stumbled upon a poem recently (jawab-e-shikwa by Allama Iqbal) while listening to Shirely Bassey’s playlist on youtube. It struck me, and it struck me bad…how come they managed to spot the right insight and were able to touch hearts and why me (a regular consumer insight manager) can’t? Here is my take onto this. As [...]
Statistics, that will make your hair stand. Sit down and watch the counter. This just shows how digital media is helping consumer insight manager in gathering data. http://www.personalizemedia.com/media/socmedcounter.swf