Customer Trend Log

Future of Marketing Research

Change is the only constant, and who knows it better than us. Since internet and mobile is changing every industry so I decided to have a look at the impact of these two game-changing factors on MR and summed up my thoughts in the attached presentation. Here is a summary of what I think will [...]

Public Sector Insight: Public Engagement in Public Sector

Recently Community engagement has reached an appraisable level of interest across public sector globally. There could be many reasons for this including success of Obama’s election campaign, strong conviction of USA, UK and Australian government towards public engagement, UN millennium development goals and technological advanced population.
I have tried to compile the learning’s from across the globe in this document (public engagement in public services), I hope you will find it useful.

Advertising sector: Future of Advertising and impact of technology – Part 3

Future is uncertain, unseen and for industry like advertising and marketing fairly challenging. Advertising is going through interesting times, social media hype has been blown out of proportion, and some have started to celebrate the death of TV and 30 second commercials.

Advertising sector: Future of Advertising & impact of technology – Part 2

In the next decade, agencies and holding companies will spend less time fitting into the traditional mold of an ad agency and more time focusing on consumer data and new media. Martin Sorrell – WPP’s chief

Our strategy is summed up in one sentence: new markets, new media, and consumer insight,” Sorrell said in recent interviews. If I go through the my blog previous entry on future of advertising and impact of technology and also the tag cloud of Martin Sorrell’s interview. Following are the key take outs

Measurable = Quantifiable
Interactive = Involve-able

What is the implication of all this for UAE?

Advertising Sector: Success elements for Social Media Companies in UAE

One question that I was asking myself for quite some time is what is I want to launch an internet concern, a social media company or something on the digital revolution lines in UAE. What will help me succeed? I am trying to answer that question in this blog entry, hope you will find it useful.

Consumer Trends – UAE digital media statistics

Facts that you should know about UAE digital landscape