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Why poets, artists, movie makers manage to find the right insight and consumer insight managers can’t?

By ⋅ July 28, 2011 ⋅ 3 comments

I stumbled upon a poem recently (jawab-e-shikwa  by Allama Iqbal) while listening to Shirely Bassey’s playlist on youtube. It struck me, and it struck me bad…how come they managed to spot the right insight and were able to touch hearts and why me (a regular consumer insight manager) can’t? Here is my take onto this. As [...]

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Author Info - Ayesha Saeed

I am a MARCOM enthusiast; I love insights and I thoroughly appreciate those who share the same passion.

I am sharing my personal opinions and thoughts through this blog, and I am always eager to hear feedback.

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