Customer Trend Log

Future of Marketing Research

Change is the only constant, and who knows it better than us. Since internet and mobile is changing every industry so I decided to have a look at the impact of these two game-changing factors on MR and summed up my thoughts in the attached presentation. Here is a summary of what I think will [...]

Consumer Trend: Insight into mobile usage

Mobile subscriptions more than toothbrushes – 4.6 billion human beings are connected through mobile i.e. on an average 4 out of 5 adults have a cell phone (There are an estimated 4.2 Billion people who have a toothbrush and 4.6 billion who have a mobile subscription.) Understand the impact of mobile usage on consumer, advertising and marketing

Consumer Insight: UAE dictionary of change

Change has always been the only constant, especially in the United Arab Emirates. A country which is only 39 years old but has attracted global attention in terms of growth rates, construction marvels and is leading the region on many fronts.
Following are a couple of thoughts on activities/projects which will probably bring some major changes in the media consumption and marketing front of UAE.
The three big changes that I have identified are
• Content creation
• Abu-Dhabi getting traction
• Increased connectivity
I have uploaded my views on slide-share FYR. Hope you find them useful

Marketing Research sector: Tips for marketing research presentation

In all the years I spent in marketing research both as a client and as a research executive I have learned that presenting research is more of an art and is more complicated than it seems. I am suggesting a matrix in the light of my experience; hope it adds value to your daily jobs.

Marketing Research Sector: Online marketing research – some key questions

Yesterday, I had a presentation at the social media forum regarding online marketing research. Following are key questions which were raised in the session plus in the recent survey which i conducted online about internet marketing research.
1. Is online marketing research cheap?
2. Conducting online marketing research
3. Upcoming trends

Social media and marketing research

By 2010, 70% of online content will be produced by the consumer. Consumers are constantly talking about you, your product, your brand, and your icons. As marketers now we have only two choices. Either we listen to them or we ignore them.

But be careful dont be carried away by the sheer volume of your audience’s voice. Social media, internet, and new generation of empowered consumers are just another addition in the marketing mix. It is a phase in marketing’s own product lifecycle, and these phases make marketing worth spending our careers with.

List of Consumer Trends for year 2009

List of Consumer Trends for year 2009. A list of consumer trends, global & regional level. Regions covered Asia and MENA (UAE).