Customer Trend Log

Need a Job? Understand how recruiters use social media to find candidates.

Social media has revolutionized everything around us including the way we get hired. A recent surveyby Eurocom worldwide reveals that 38% of companies check social media profiles of potential employees I got a chance to discuss this issue with a leading international recruiter.Following are his thoughts on the subject. It takes talent to find talents… [...]

Social media and marketing research

By 2010, 70% of online content will be produced by the consumer. Consumers are constantly talking about you, your product, your brand, and your icons. As marketers now we have only two choices. Either we listen to them or we ignore them.

But be careful dont be carried away by the sheer volume of your audience’s voice. Social media, internet, and new generation of empowered consumers are just another addition in the marketing mix. It is a phase in marketing’s own product lifecycle, and these phases make marketing worth spending our careers with.