Customer Trend Log
Media
How to build a brand in UAE? Ten rules that all marketers should know
The world is full of global brands. Which were never designed to be global brands? How to dominate the world is about how to beat them. This presentation adds insights from United Arab Emirates to the points raised by Simon Silvester Rule 1: Think Zeitgest - UAE has startled the world through its development and growth, [...]
Consumer Insight: UAE dictionary of change
Change has always been the only constant, especially in the United Arab Emirates. A country which is only 39 years old but has attracted global attention in terms of growth rates, construction marvels and is leading the region on many fronts.
Following are a couple of thoughts on activities/projects which will probably bring some major changes in the media consumption and marketing front of UAE.
The three big changes that I have identified are
• Content creation
• Abu-Dhabi getting traction
• Increased connectivity
I have uploaded my views on slide-share FYR. Hope you find them useful
Customer Trend – Insights into the global youth
Young, strong, financially influential, globally connected. These are some of the attributes of young people of our times. With a cumulative purchasing power of $ 592 billion i.e. bigger than the economy of Switzerland, they are far more powerful and equally more capable of bringing radical change. Though the young today are more dynamic than their counterparts in yesteryears but the basic motivators stays the same.
Author Info - Ayesha Saeed
I am a MARCOM enthusiast; I love insights and I thoroughly appreciate those who share the same passion.
I am sharing my personal opinions and thoughts through this blog, and I am always eager to hear feedback.
Feel free to drop me an email at Email Ayesha Saeed
Hope to hear from you soon. Have a pleasant day :o)Connect with me on Linked-in
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