Customer Trend Log
presentation
Emerging Consumer Trends in 2012
Trends helps us to shape ourselves according to consumers’ expectations, following are 3 trends which are affecting the consumer. It is now up to us to use them or ignore them.
|
Trend |
Insight |
Opportunity |
|
The Aware Consumer |
We are talking to consumer, who are well traveled, informed and aware about their rights. They are becoming allergic to meaningless brand promises. And legislation and watchdogs are giving them new information about their choices |
They seek a genuine relationship with brands. Be Honest with them, try to be a partner to them in their journey of life. |
|
Lonely but connected |
Massive friends on FB but Living alone. Consumers are disconnecting from real life. And they know this. |
Help consumers’ to get back in touch with Real Life |
|
Seeking a Meaning |
Gen Y is more aware and hence are more conscious. Trend watching calls it Emereging Maturlism, you may call it a consumer who wants to make a positive impact |
Offer consumers a chance to add a positive foot print, you will be pleasantly |
Toolkit for Killer marketing research presentations
We all deliver presentations, sometimes good and sometimes not so good. We all sleep through presentations sometimes on purposes and sometimes unintentional. I have delivered several presentations in my career sometimes as key note speaker, sometimes as a communication planner and sometimes as a researcher. I think, I have some points that I can share with you about presentation
1. Break the PowerPoint structure
Powerpoint is like women/men, you cant live with it and you cant live without it.
Some tips for using power points are avoid jargons, bullets, too much text. Add a conclusion slide every now and then. I personally enjoy presentations where presenter is humble, interactive and approachable. Here are 15 keys to deliver a fantastic keynote presentation on stage by one such presenter Ronnestam.
Tool: Stories from personal experience
A Nice font can make any slide great
2. Use infographic sensibly.
Data is the new oil, and few ways are better than a good visualisation for consuming our excess of it. But please be very careful when using or making infographic there is nothing worse than a bad infographic (not even a dull powerpoint)
Tool: free and easy easil.ly, which lets you drag-and-drop predesigned themes and vector assets to produce something that’s actually presentable. (So please don’t make me regret sharing this.)
Caution: Easy tool, but publishes the data online so be careful with the use.
Nothing can be worse than Bad Infographic
3. Master Excel
A powerful interactive dashboard on excel is worth a million slides. It allows users to play with data and digest information. These days I am using dashboards for presentations, dashboards are based on excel with simple if functions and pivot charts and table. The benefit is this, since the visual on the multimedia stays almost the same people pay more attention to you. In addition to that, a dashboard cuts through the Bullsh*** and you come straight to the point. Here is the link for Chandoo (guy from whom I have remotely learned the art of excel dashboards), go through his site, he has some awesome stuff
Tool: Excel, Chandoo & your intelligence
4. Ice Breakers
Nothing is better than a relevant, insightful ice breaker. Researchers’ sell insights all the time – and so does advertisers’, marketers’, moviemakers and journalists. The good news is that any insight you have discovered has already been discovered by someone somewhere and he has visualized it for you. So feel free to bank on them. Nothing is more powerful than a presentation that opens up or ends up on a powerful & relevant image/video. Some sources for such images are Ads of the world , Logic + Emotion (visual thinking archive) , marketoonist Fishburne your mobile camera and my blog.
No One knows your subject better than you – Kick Ass
Enjoy presenting, no one knows your subject better than you.
If you agree with me then do share this article on your facebook, you will for sure make at least one person happy.
Cheers
Good Researcher, Bad Researcher
For almost a decade now, I have been part of MR fraternity I have seen good presentations to surprisingly bad presentations. I have met truly inspiring researchers and researchers’ who have no clue about almost everything.
Here are my two cents of what I found common amongst good researchers and bad researchers across multiple cultures and countries.
| Good Researcher | Bad Researcher | |
| Presentation | A good researcher presents a story. A story with twists and turns, actions & corrections and jaw dropping functional pointers. While he is talking you feel like your imagination is ignited and you land up on ideas which can be a landmark achievement for your CVHis Motto: Inspire | A Bad researcher presents numbers, percentages, ratios, values, and much more. While he is talking you feel like you are back in your statistics class. You loose the context and start to look for cappuccinoHis Motto: Convince the client or confuse him |
| Insights | he will bring forward insights not only from data but from the environment around him / her. He will connects the dots for you. From Brands, to media to culture. He presents one customer and his many shadesHis Motto: Discover | He will present you data in isolation. One focused angle of your Customer.His Motto: Cover the brief (only) |
| Business | He understands business are dictated by internal plans and external competition. He tries to address both of them in liaison with you through the information he hasHis Motto: Functional | He believes he should focus only on the datasets at hand and later on the client should be the one who connects the dotsHis Motto: Data is the king |
| Brainstorming Sessions | He will sit with client teams and understand their needs, their key questions, their key barriers etc. He will brain storm about his own presentation, data sets and findings. He will try and push himself and he will also push the clients with the aim to think hard and come up with tighter, more defined action oriented insightsHis Motto: Research is a paper without action | His Question: brainstorming with clients, why? |
| Heated Argument | He doesn’t sell and/or buy bull sh***. He will take a stance where he should and similarly will listen when he should. He is not there to sell or defend his data, he is there to help client understand the potential weaknesses & threats for clients’ brandHis Motto: May Logic Prevail | He defends the data, the perspective shifts towards the data methodology instead of insight implications |
How to build a brand in UAE? Ten rules that all marketers should know
The world is full of global brands. Which were never designed to be global brands? How to dominate the world is about how to beat them.
This presentation adds insights from United Arab Emirates to the points raised by Simon Silvester
Rule 1: Think Zeitgest - UAE has startled the world through its development and growth, brands should capitalize that
Rule 2: Think Trial – UAE is a paradise of retail outlets, think trial to all the young audience and the expats that have recently arrived
Rule 3: Think Visual – When 208 nationalities combine speaking multiple languages, the language of your brand should be visual
Rule 4: Think Youthquake – UAE population has an average age of 27, you should connect to the young & rising.
Rule 5: Think Small – UAE is getting green, your brand should be saving on paper and all avoidable wastes because you love environment
Rule 6: Think Print – The media in UAE is print, followed by digital. Think visual, body copy and go crazy
Rule 7: Think Fast – People are on the move, fads are coming and going and where the hell is your brand? Move fast because if you will not your competition will
Rule 8: Think Cultural Neutrality – So many cultures, so many languages but one dream — Dubai Dream
Rule 9: Think Kiasu – Ambition charges UAE population & your brand should fuel it
Rule 10: Think Mobile 200% penetration rate of mobiles asks brand to evolve through modern technology
Brand Mantra: In UAE brand should capture human imagination, and should capture it faster than human imagination
Consumer Insight: UAE dictionary of change
Change has always been the only constant, especially in the United Arab Emirates. A country which is only 39 years old but has attracted global attention in terms of growth rates, construction marvels and is leading the region on many fronts.
Following are a couple of thoughts on activities/projects which will probably bring some major changes in the media consumption and marketing front of UAE.
The three big changes that I have identified are
- Content creation
- Abu-Dhabi getting traction
- Increased connectivity
I have uploaded my views on slide-share FYR. Hope you find them useful
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Marketing Research sector: Tips for marketing research presentation
In all the years I spent in marketing research both as a client and as a research executive I have learned that presenting research is more of an art and is more complicated than it seems.
I have been in sessions, where client completely negates the data. And on the other hand some clients have been eager to know recommendations. In either case, the client has to be entertained in a certain way. I am suggesting a matrix in the light of my experience; hope it adds value to your daily jobs. I suggest that one should try to read the client before presenting the data, try to predict his reaction and than draft the presentation.
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Author Info - Ayesha Saeed
I love discovering insights and through this blog I am trying to share the discoveries and the process of the discovery.
Feel free to drop me an email at Contact Ayesha
It is always good to hear from Friends. Have a pleasant day :o)
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