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Customer Trends and Insights from UAE(Dubai, Abu Dhabi) by Ayesha Saeed

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This tag is associated with 4 posts

Infographic – Key insights into Gen Y

By Ayesha Saeed - Consumer Insight Specialist ⋅ July 20, 2011 ⋅ Post a comment

Gen Y today accounts for 1/3rd of consumer base, it is important to understand what defines this generation and how they perceive their personal & professional lives. Hopefully this infographic will help Sources: Deloitte Research Study Wikipedia History of Social Media What Gen Y Really Wants World population History of Apple Rise of [...]

Need a Job? Understand how recruiters use social media to find candidates.

By Ayesha Saeed - Consumer Insight Specialist ⋅ June 20, 2011 ⋅ 4 comments

Social media has revolutionized everything around us including the way we get hired. A recent surveyby Eurocom worldwide reveals that 38% of companies check social media profiles of potential employees I got a chance to discuss this issue with a leading international recruiter.Following are his thoughts on the subject. It takes talent to find talents… [...]

Risk Management practices Marketing Research can learn from Prince2

By Ayesha Saeed - Consumer Insight Specialist ⋅ May 12, 2011 ⋅ One comment

After managing a lot of projects in MR quantitative field and managing a few projects using Prince 2, I realized there are a couple of best practices which MR (marketing research) can learn from Prince 2. I will discuss one best practice per post, this post is dedicated to risk management.

Customer Trend – Insights into the global youth

By Ayesha Saeed - Consumer Insight Specialist ⋅ October 14, 2009 ⋅ 3 comments

Young, strong, financially influential, globally connected. These are some of the attributes of young people of our times. With a cumulative purchasing power of $ 592 billion i.e. bigger than the economy of Switzerland, they are far more powerful and equally more capable of bringing radical change. Though the young today are more dynamic than their counterparts in yesteryears but the basic motivators stays the same.