Customer Trend Log
Social Media
Social Media Statistics in United Arab Emirates
Key questions this data raises:- Average ad-spend on social media per annum is AED 50,000 only. The question is, in a market where TV is extremely fragmented and print is very expensive what is stopping brands from exploring new media? Why no conventional brand is topping the chart? E-Commerce market of USD 2 [...]
Future of Marketing Research
Change is the only constant, and who knows it better than us. Since internet and mobile is changing every industry so I decided to have a look at the impact of these two game-changing factors on MR and summed up my thoughts in the attached presentation. Here is a summary of what I think will [...]
Consumer Insight: Sally in Dubai and social media Part 2
In Jan, I wrote about the Sally in Dubai Blog which was at that time covered by Gulf News.The first question I had in my mind, was about the authenticity of the blog Today I somehow landed on this youtube video of Sally, have a look. “Sally is a hoax and so could be multiple [...]
Need a Job? Understand how recruiters use social media to find candidates.
Social media has revolutionized everything around us including the way we get hired. A recent surveyby Eurocom worldwide reveals that 38% of companies check social media profiles of potential employees I got a chance to discuss this issue with a leading international recruiter.Following are his thoughts on the subject. It takes talent to find talents… [...]
Customer Trend: What consumers are doing while you read this post? 21 social media stats
Statistics, that will make your hair stand. Sit down and watch the counter. This just shows how digital media is helping consumer insight manager in gathering data. http://www.personalizemedia.com/media/socmedcounter.swf
Consumer Insight: Sally in Dubai and social media
What Sally (a Filipina Maid) is telling the social media enthusiasts? I just saw an article about a blog by a Filipina maid in the Gulf-news. My first question is, is this blog by a maid in Dubai for real My first question is, is this blog by a maid in Dubai for real? [...]
UAE Trends: Twitter users and their share of voice
I was intrigued by the news that Klout, a startup that helps people measure how influential they are across a variety of social media sites, announced today that it has scored $8.5 million in a round of funding led by Kleiner Perkins. And I thought why I don’t come up with such ideas, ever? Anyways, [...]
Consumer Insight: How blackberry ban will affect UAE consumer
The United Arab Emirates is to block sending e-mails, accessing the internet, and delivering instant messages to other Blackberry handsets – BBC, for more news on UAE Blackberry ban “Blackberry ban in UAE: Good news for Iphone and a bad news for middle class mobile internet surfers” Here are some statistics which should be considered [...]
Consumer Trend: Insight into mobile usage
Mobile subscriptions more than toothbrushes – 4.6 billion human beings are connected through mobile i.e. on an average 4 out of 5 adults have a cell phone (There are an estimated 4.2 Billion people who have a toothbrush and 4.6 billion who have a mobile subscription.) Understand the impact of mobile usage on consumer, advertising and marketing
Public Sector insight: Trends for Government 2.0
Connected citizens pose a new challenge for Public Sector at large, following is what I believe are the most important three trends which , I believe, will impact public sector in coming few years. I analyzed it from the perspective of product, promotion and people’s perspective. Hope you will find it useful.
Author Info - Ayesha Saeed
I am a MARCOM enthusiast; I love insights and I thoroughly appreciate those who share the same passion.
I am sharing my personal opinions and thoughts through this blog, and I am always eager to hear feedback.
Feel free to drop me an email at Email Ayesha Saeed
Hope to hear from you soon. Have a pleasant day :o)Connect with me on Linked-in
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