Customer Trend Log

Advertising sector: Future of Advertising and impact of technology – Part 3

Future is uncertain, unseen and for industry like advertising and marketing fairly challenging. Advertising is going through interesting times, social media hype has been blown out of proportion, and some have started to celebrate the death of TV and 30 second commercials.

Advertising Sector: Success elements for Social Media Companies in UAE

One question that I was asking myself for quite some time is what is I want to launch an internet concern, a social media company or something on the digital revolution lines in UAE. What will help me succeed? I am trying to answer that question in this blog entry, hope you will find it useful.

Consumer Insight: Insights into UAE consumer – part 1

In one of the recent forums that I attended I had a pleasure to listen to Martin Newland and one point which he made was that people are extremely content hungry and with more and more crappy & ripped off information that revolves around them. The more they want to have useful nuggets of knowledge, valid argument.

Let’s explore how it applies to brands in UAE.

Consumer Trends – UAE digital media statistics

Facts that you should know about UAE digital landscape

Marketing Research Sector: Online marketing research – some key questions

Yesterday, I had a presentation at the social media forum regarding online marketing research. Following are key questions which were raised in the session plus in the recent survey which i conducted online about internet marketing research.
1. Is online marketing research cheap?
2. Conducting online marketing research
3. Upcoming trends

Social media and marketing research

By 2010, 70% of online content will be produced by the consumer. Consumers are constantly talking about you, your product, your brand, and your icons. As marketers now we have only two choices. Either we listen to them or we ignore them.

But be careful dont be carried away by the sheer volume of your audience’s voice. Social media, internet, and new generation of empowered consumers are just another addition in the marketing mix. It is a phase in marketing’s own product lifecycle, and these phases make marketing worth spending our careers with.

Customer Trend – Insights into the global youth

Young, strong, financially influential, globally connected. These are some of the attributes of young people of our times. With a cumulative purchasing power of $ 592 billion i.e. bigger than the economy of Switzerland, they are far more powerful and equally more capable of bringing radical change. Though the young today are more dynamic than their counterparts in yesteryears but the basic motivators stays the same.

Consumer Insight: Culture of 2.0

Web 2.0 & its phenomenal growth has given birth to a new a culture of 2.0. Being in the business of consumer insights for last so many years I was wondering how it will impact the consumers following is my the summary of my analysis:- Web 2.0: is commonly associated with web development and web [...]

Consumer Insight: The consumer is changing

Throughout the ages change has been the only constant and so is true for our times. I was going through the change reports. Here is a summary of my analysis:-
1. Universal hope
2. Green is not a fashion statement
3. Consumer saving consumer

Consumer Insight: How technology is changing our consumer

what I find most amusing is the pace at which online research has evolved and is evolving. After going through the details dispersed on multiple forums and websites, this is what I deduced about the new-age consumer. 1. Extreme democracy, 2. Tribal culture, 3. Attention deficit disorder