Customer Trend Log

Customer Insight: Marketing to Muslims

We are living in a world where almost 1 out of every 5 person is a Muslim. The degree to which they practice religion is subject to debate, but the fact that is important to understand that Muslims are too big a niche to be ignored. This articles explores them in detail

Advertising sector: Future of Advertising & impact of technology – Part 2

In the next decade, agencies and holding companies will spend less time fitting into the traditional mold of an ad agency and more time focusing on consumer data and new media. Martin Sorrell – WPP’s chief

Our strategy is summed up in one sentence: new markets, new media, and consumer insight,” Sorrell said in recent interviews. If I go through the my blog previous entry on future of advertising and impact of technology and also the tag cloud of Martin Sorrell’s interview. Following are the key take outs

Measurable = Quantifiable
Interactive = Involve-able

What is the implication of all this for UAE?

Advertising Sector: Success elements for Social Media Companies in UAE

One question that I was asking myself for quite some time is what is I want to launch an internet concern, a social media company or something on the digital revolution lines in UAE. What will help me succeed? I am trying to answer that question in this blog entry, hope you will find it useful.

Consumer Insight: Insights into UAE consumer – part 1

In one of the recent forums that I attended I had a pleasure to listen to Martin Newland and one point which he made was that people are extremely content hungry and with more and more crappy & ripped off information that revolves around them. The more they want to have useful nuggets of knowledge, valid argument.

Let’s explore how it applies to brands in UAE.

Consumer Trends – UAE digital media statistics

Facts that you should know about UAE digital landscape

List of Consumer Trends for year 2009

List of Consumer Trends for year 2009. A list of consumer trends, global & regional level. Regions covered Asia and MENA (UAE).