Customer Trend Log
Customer Trends and Insights from UAE(Dubai, Abu Dhabi) by Ayesha Saeed
Customer Trends are directly linked with indicators. Since Customer Trend Log Aims at providing customer trends, hence it is important that we also keep our audience posted on the key information e.g. purchase data, TGI data, usage data etc.
Hopefully these indicators will add value in terms of understanding UAE Customer. In case you find this useful, please share this with your friends.
- Overview of UAE Consumer
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UAE Customer Indicator book
This table is about Customer data related to Usage habits, attitude, brand awareness etc. In case you are looking for a specific indicator please use the search box placed in the top right corner of the table.| Indicator Type | Indicator Description | Year | Unit | UAE | Leading Country Name | Leading Country Data | Source |
|---|---|---|---|---|---|---|---|
| UAE Brand Index Rank | Nokia | 2010 | Score | 65.3 | NA | NA | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | Emirates Air lines | 2010 | Score | 63.5 | NA | NA | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | 2010 | Score | 60 | NA | NA | http://corporate.yougovsiraj.com | |
| UAE Brand Index Rank | Sony | 2010 | Score | 59 | NA | NA | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | Dettol | 2010 | Score | 58 | NA | NA | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | Carrefour | 2010 | Score | 54.3 | NA | NA | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | Masafi (mineral water) | 2010 | Score | 53.7 | NA | NA | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | Microsoft | 2010 | Score | 52.6 | NA | NA | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | IKEA | 2010 | Score | 52 | NA | NA | http://corporate.yougovsiraj.com |
| UAE Brand Index Rank | Nestle | 2010 | Score | 51.7 | NA | NA | http://corporate.yougovsiraj.com |
| TGI Usage Data | Toothbrushes | 2010 | % | 100 | Peru, China, Bahrain Qatar, Singapore, Philippines, Portugal, UAE | 100 | www.globaltgi.com |
| TGI Usage Data | Toothpaste | 2010 | % | 99 | Bahrain, Chile, China, Mexico, Peru, Philippines, Singapore | 100 | www.globaltgi.com |
| TGI Usage Data | Mineral Water | 2010 | % | 98 | Bahrain | 95 | www.globaltgi.com |
| TGI Usage Data | Mobile Phone | 2010 | % | 98 | Poland | 99 | www.globaltgi.com |
| TGI Usage Data | Shampoo | 2010 | % | 97 | Chile & Peru | 100 | www.globaltgi.com |
| TGI Usage Data | Oils for Cooking and Salad (Main Shoppers) | 2010 | % | 94 | Almost all countries have above 90% except South Korea | 50 | www.globaltgi.com |
| TGI Usage Data | Feminine Hygiene Products (Women) | 2010 | % | 94 | India | 100 | www.globaltgi.com |
| TGI Usage Data | Washing Powders /Tablets / Liquids (Main Shoppers) | 2010 | % | 94 | China, Germany, Poland, Portugal, Singapore | 100 | www.globaltgi.com |
| TGI Usage Data | Yoghurt | 2010 | % | 94 | Iran | 98 | www.globaltgi.com |
| TGI Usage Data | Tea (Loose and Bags, including Fruit and Herbal Tea) | 2010 | % | 93 | Indonesia & Poland | 98 | www.globaltgi.com |
| TGI Usage Data | Perfume / Eau de Toilette / Body Fragrance (Women) | 2010 | % | 92 | Germany | 93 | www.globaltgi.com |
| TGI Usage Data | Washing Up Liquid (Manual) (Main Shoppers) | 2010 | % | 92 | Thailand | 99 | www.globaltgi.com |
| TGI Usage Data | Ready-to-Drink Fruit and Vegetable Juices | 2010 | % | 91 | Denmark | 93 | www.globaltgi.com |
| TGI Usage Data | Lipstick / Lip Gloss (Women) | 2010 | % | 91 | Saudi Arabia | 94 | www.globaltgi.com |
| TGI Usage Data | Ice Cream | 2010 | % | 90 | Denmark | 98 | www.globaltgi.com |
| TGI Usage Data | Tomato Ketchup | 2010 | % | 90 | Philippines | 96 | www.globaltgi.com |
| TGI Usage Data | Face Creams and Lotions (Women) | 2010 | % | 86 | Denmark | 97 | www.globaltgi.com |
| TGI Usage Data | Fizzy Soft / Energy Drinks (excluding Colas) | 2010 | % | 85 | Denmark | 89 | www.globaltgi.com |
| TGI Usage Data | Potato Crisps and Potato Snacks | 2010 | % | 83 | Kuwait | 87 | www.globaltgi.com |
| TGI Usage Data | Headache Remedies and Analgesics | 2010 | % | 80 | France | 91 | www.globaltgi.com |
| TGI Usage Data | Deodorants and Anti-Perspirants | 2010 | % | 77 | Puerto Rico | 99 | www.globaltgi.com |
| TGI Usage Data | Liquid Soap | 2010 | % | 77 | Denmark | 96 | www.globaltgi.com |
| TGI Usage Data | Household Cleaners | 2010 | % | 74 | Greece | 100 | www.globaltgi.com |
| TGI Usage Data | Colas | 2010 | % | 72 | Philippines | 94 | www.globaltgi.com |
| TGI Usage Data | Microwave | 2010 | % | 72 | Germany, Portugal | 91 | www.globaltgi.com |
| TGI Usage Data | Internet Use | 2010 | % | 68 | Australia, Finland | 100 | www.globaltgi.com |
| TGI Usage Data | Car | 2010 | % | 66 | USA, Portugal | 92 | www.globaltgi.com |
| TGI Usage Data | Cleansing Creams, Lotions and Wipes (Women) | 2010 | % | 65 | Japan | 92 | www.globaltgi.com |
| TGI Usage Data | Fabric Conditioners | 2010 | % | 65 | Croatia & Slovenia* | 96 | www.globaltgi.com |
| TGI Usage Data | Soup | 2010 | % | 65 | USA | 89 | www.globaltgi.com |
| TGI Usage Data | Mayonnaise | 2010 | % | 64 | Venezuela | 96 | www.globaltgi.com |
| TGI Usage Data | Chewing Gum | 2010 | % | 63 | Iran | 82 | www.globaltgi.com |
| TGI Usage Data | Breakfast Cereals | 2010 | % | 62 | Puerto Rico | 97 | www.globaltgi.com |
| TGI Usage Data | Foundation (Make-Up) (Women) | 2010 | % | 61 | Sweden | 87 | www.globaltgi.com |
| TGI Usage Data | Instant Coffee | 2010 | % | 61 | Israel | 80 | www.globaltgi.com |
| TGI Usage Data | Air Freshener | 2010 | % | 60 | USA | 76 | www.globaltgi.com |
| TGI Usage Data | PC at Home | 2010 | % | 60 | Australia | 96 | www.globaltgi.com |
| TGI Usage Data | Hair Conditioners | 2010 | % | 45 | Puerto Rico | 78 | www.globaltgi.com |
| TGI Usage Data | Digital Camera | 2010 | % | 41 | Sweden | 84 | www.globaltgi.com |
| TGI Usage Data | DVD Player | 2010 | % | 41 | USA | 90 | www.globaltgi.com |
| TGI Usage Data | Hair Color / Bleaches and Lighteners (Women) | 2010 | % | 33 | Serbia | 67 | www.globaltgi.com |
| TGI Usage Data | MP3 Player | 2010 | % | 27 | Denmark | 50 | www.globaltgi.com |
| TGI Usage Data | Credit Card (18+) | 2010 | % | 27 | Sweden, Denmark | 90 | www.globaltgi.com |
| TGI Usage Data | Hair Styling Gels, Mousses and Sprays | 2010 | % | 22 | Sweden | 59 | www.globaltgi.com |
| TGI Usage Data | Disposable Nappies or Diapers (Main Shoppers) | 2010 | % | 21 | Syria ( Qatar & Saudi Arabia 34%) | 36 | www.globaltgi.com |
| TGI Usage Data | Electric Dishwasher | 2010 | % | 17 | Norway | 81 | www.globaltgi.com |
| TGI Usage Data | Baby or Junior Food | 2010 | % | 14 | Croatia & Slovenia* | 36 | www.globaltgi.com |
| TGI Usage Data | Cigarettes | 2010 | % | 13 | Iran | 81 | www.globaltgi.com |
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Digital
The following data table is about the digital media details of the region. I am trying to build up this database, please share the ideas about the relevant indicators that can be added here In case you are searching for a specific indicator, please use the search function of placed in the upper right corner of the tableKey Indicators that have been shared are related to:-
1. E-commerce
2. Facebook
3. Social Media
| Indicator Type | Indicator Description | Year | Unit | UAE | Leading Country Name | Leading Country Data | Source |
|---|---|---|---|---|---|---|---|
| E-commerce | UAE Consumer Online Spent (e-commerce) | 2009 | Million - USD | 19.6 | NA | NA | thenational.ae |
| E-commerce | Projected UAE consumers online spend (E-commerce) | 2014 | Million - USD | 33.7 | NA | NA | thenational.ae |
| Face book | Number of face book users | 2011 | # in Million | 2.3 | North American region | 167 | |
| Face book | Face book Penetration | 2011 | % of population | 45.09% | North American region | 28.4 | |
| Social Media - Top Brands | NAT Geo AD | 2011 | # of users on FB, YouTube & twitter | 70,173 | NA | NA | grafdom.com |
| Social Media - Top Brands | Emirates | 2011 | # of users on FB, YouTube & twitter | 69,950 | NA | NA | grafdom.com |
| Social Media - Top Brands | Sony ME | 2011 | # of users on FB, YouTube & twitter | 64,910 | NA | NA | grafdom.com |
| Social Media - Top Brands | Dubai Mall | 2011 | # of users on FB, YouTube & twitter | 56,529 | NA | NA | grafdom.com |
| Social Media - Top Brands | Etisalat | 2011 | # of users on FB, YouTube & twitter | 51,048 | NA | NA | grafdom.com |
| Social Media - Top Brands | Sultan Al Qassemi (personality) | 2011 | # of users on FB, YouTube & twitter | 46,525 | NA | NA | grafdom.com |
| Social Media - Top Brands | Burger King UAE | 2011 | # of users on FB, YouTube & twitter | 37,042 | NA | NA | grafdom.com |
| Social Media - Top Brands | Atlantis Dubai | 2011 | # of users on FB, YouTube & twitter | 23,638 | NA | NA | grafdom.com |
| Social Media - Top Brands | Virgin Radio Dubai | 2011 | # of users on FB, YouTube & twitter | 23,570 | NA | NA | grafdom.com |
| Social Media - Top Brands | Timeout Dubai | 2011 | # of users on FB, YouTube & twitter | 21,732 | NA | NA | grafdom.com |
| Social Media - Top Brands | du | 2011 | # of users on FB, YouTube & twitter | 18,749 | NA | NA | grafdom.com |
| Social Media - Top Brands | Standard Chartered UAE | 2011 | # of users on FB, YouTube & twitter | 17,310 | NA | NA | grafdom.com |
| Social Media - Top Brands | Samsung Arabia | 2011 | # of users on FB, YouTube & twitter | 15,144 | NA | NA | grafdom.com |
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Demographics
The following data table is about the demographic details of the region like Population, Gender, and SEC etc.In case you are searching for a specific indicator, please use the search function of placed in the upper right corner of the table.
| Indicator | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | Sources: |
|---|---|---|---|---|---|---|---|
| Total Population | 4,106,427 | 5,012,384 | 6,219,006 | 8,073,626 | 8,199,996 | http://www.uaestatistics.gov.ae | |
| Expat Population | 4,161,220 | http://www.uaestatistics.gov.ae | |||||
| Emirati Population | 851,164 | http://www.uaestatistics.gov.ae | |||||
| Male population | 3,533,564 | http://www.uaestatistics.gov.ae | |||||
| Female Population | 1,478,820 | http://www.uaestatistics.gov.ae | |||||
| Average Family Size | 5.2 | 5.3 | Labor force Survey 2009 and 2008 | ||||
| Average Employed persons in HH | 2.7 | 2.8 | Labor force Survey 2009 and 2008 | ||||
| Employment Rate | 69.70% | 69.40% | Labor force Survey 2009 and 2008 | ||||
| Unemployment Rate | 40.10% | 41.70% | Labor force Survey 2009 and 2008 | ||||
| Dependency Ratio | 34.00% | 33.70% | Labor force Survey 2009 and 2008 | ||||
| Average Monthly Earning - Emiratis | AED 15,064.0 | http://www.uaestatistics.gov.ae | |||||
| Average Monthly Earning - Asian Expat | AED 3,214.0 | http://www.uaestatistics.gov.ae | |||||
| Average Monthly Earning - Arab Expat | AED 8,745.0 | http://www.uaestatistics.gov.ae | |||||
| Average Monthly Earning - Western Expat | AED 15,843.0 | http://www.uaestatistics.gov.ae | |||||
| Average Monthly Earning - African Expat | AED 6,076.0 | http://www.uaestatistics.gov.ae |
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Author Info - Ayesha Saeed
I am a MARCOM enthusiast; I love insights and I thoroughly appreciate those who share the same passion.
I am sharing my personal opinions and thoughts through this blog, and I am always eager to hear feedback.
Feel free to drop me an email at Email Ayesha Saeed
Hope to hear from you soon. Have a pleasant day :o)Connect with me on Linked-in
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