UAE Trends: Twitter users and their share of voice

I was intrigued by the news that Klout, a startup that helps people measure how influential they are across a variety of social media sites, announced today that it has scored $8.5 million in a round of funding led by Kleiner Perkins.

And I thought why I don’t come up with such ideas, ever?

Anyways, I ran a search to find out the social media influence of multiple users and this is what I found

Twitter Name klout Score Category
Ramkantari 66 Thought leader
thenationaluae 63 Thought leader
Wild Peeta 61 Specialist
PurpleNano 60 Thought leader
EtisalatUAE 60 Thought leader
Dutweets 56 Specialist
Catboy_Dubai 54 Thought leader
Zawya 53 Specialist
CopywriterinUAE 39 Explorer
AMEinfonews 34 Explorer
Mediame 10 Explorer
Consumertrend That is me :) 10 Explorer

Analysis:

The interesting part is Most individuals have scored more than the organizations/corporate tweets. Etisalat and Du have scored almost the same but have different positioning in terms of category.

Definitions of the categories:

Explorer: You actively engage in the social web, constantly trying out new ways to interact and network. You’re exploring the ecosystem and making it work for you. Your level of activity and engagement shows that you “get it”, we predict you’ll be moving up.

Thought Leader: You are a thought leader in your industry. Your followers rely on you, not only to share the relevant news, but to give your opinion on the issues. People look to you to help them understand the day’s developments. You understand what’s important and what your audience values.

Specialist: You may not be a celebrity, but within your area of expertise your opinion is second to none. Your content is likely focused around a specific topic or industry with a focused, highly-engaged audience

Want to check and analyse your twitter score, go ahead and try klout.

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8 Responses to UAE Trends: Twitter users and their share of voice

  1. Pingback: Tweets that mention UAE Trends: Twitter users and their share of voice | Consumer Insights with Ayesha Saeed -- Topsy.com

  2. Interestingly enough RAKBANK (@RAKBANKlive) has a Klout score of 54 (same as Du & Etisalat) and is categorised as a Explorer.

    • True, this is interesting. it highlights a flaw in the tool or maybe the way we are reading it. But I dont think two distinct categories should be given a same score.

      I ran a search on etisalatuae again http://klout.com/etisalatuae/score and realized that etisalat is being heavily retweeted, while Rakbank is not. So may be that is where the difference is, but still a similar score can be misleading. Thanks for identifying it Matt.

  3. If you want there is another great article that came out a while ago about the problems in Klout’s ratings – Klout is broken.

    • Thanks for the link, it brings some good points on the table.

      This one comment actually caught my eye “Also, if Klout is to be a measure of online influence, why not include Feedburner, Quantcast, Alexa, Compete, and other data. Some people like Seth Godin aren’t on Twitter, yet he has an enormous amount of online influence” Posted by Gary Arndt http://everything-everywhere.com/

      Why Raak bank tweets klout refer to a different display name (Sulaiman)?

  4. Hi Ayesha,

    Are you looking at the right Klout score for RAKBANK? Here is their Twitter account.

  5. Arg, can’t delete my last comment…. Corrected links…

    Are you looking at the right Klout score for RAKBANK? Here is their Twitter account.

Hello!! what do you think, let me know